Moranbong Co., Ltd. (Headquarters: Fuchu City, Tokyo; President: Jeon Bong-seok) will renew and release "Aged Rich Kimchi Jjigae Soup" and "Aged Rich Kimchi Jjigae Soup Mild" on July 15, 2026 (Wed) as products for the meat section, and will newly release "Super Aged Fermented Kimchi Jjigae Soup" on August 10, 2026 (Mon).

〇 Super Aged Fermented Kimchi Jjigae Soup NEW

Enjoy an authentic taste like eating in authentic Korea with the kimchi-like acidity and spiciness of fermented ingredients.

(Key Points)

- Authentic Korean Flavor Creation

The authentic Korean taste, with its rich fermented acidity and sharp spiciness, is addictive.

- Generous Use of Korean Kimchi Paste

Korean kimchi paste is the most used ingredient among those used.

- Aged, Fermented Selected Ingredients

In addition to Korean kimchi paste, aged gochujang, fermented chili peppers, and vegetable fermented extract* are used.

*Vegetable fermented extract: Characterized by a refreshing acidity from lactic acid fermentation of napa cabbage.

<Recreating Authentic Kimchi Jjigae with Pot Soup>

In 2025, the number of Japanese tourists visiting Korea reached an all-time high, and interest in Korean food culture and local gourmet is thought to be further increasing. In Korea, kimchi jjigae is a staple of home cooking and can be said to be a representative dish of "home cooking" that is always delicious and satisfying. Therefore, although there are various ways to make it depending on the home, restaurant, or region, two common characteristics can be mentioned. (Source: Moranbong Yakunen Research Institute)

Common Characteristics of Korean Kimchi Jjigae

- Uses aged kimchi that has fermented well and become strongly acidic.

- The key to the flavor is the kimchi itself, with kimchi serving as both seasoning and ingredient.

While kimchi jjigae is naturally popular in Korea, there are not many opportunities in Japan to experience flavors with these characteristics. Therefore, we at Moranbong decided to bring kimchi jjigae, popular in Korean homes, to Japanese dining tables and began product development for "Super Aged Fermented Kimchi Jjigae."

<Moranbong is the Only One Adding Korean Kimchi!>

When a survey was conducted on what consumers find appealing about kimchi hot pot/kimchi jjigae seasonings, "umami of kimchi" was the most common answer (Our survey 2026 N=313).

Therefore, the Korean kimchi paste, which is the key to the flavor, is manufactured and imported from authentic Korea as Moranbong's original ingredient. It is a meticulously crafted ingredient made by adding seasonings to aged chopped napa cabbage kimchi and then pulverizing it to condense the umami of the kimchi. Furthermore, "fermented feel" and "kimchi-like acidity" that convey the authentic Korean taste are expressed with fermented chili peppers and vegetable fermented extract. It features a sour taste and a sharp spiciness, as if you were eating in Korea.

〇 Aged Rich Kimchi Jjigae Soup RENEW

Our standard product, offering a rich flavor and spiciness with the umami and depth of aged and fermented ingredients.

(Renewal Points)

- Increased Aged and Richness: Increased amount of Korean kimchi paste, aged gochujang, and miso.

- Adjusted Spiciness: Increased amount of green chili peppers for a lingering spiciness.

〇 Aged Rich Kimchi Jjigae Soup Mild RENEW

Enjoyable for both adults and children without spiciness, with the umami and depth of aged and fermented ingredients.

(Renewal Points)

- Improved Flavor Satisfaction: Increased amount of garlic and aged gochujang.

- Newly Added Vegetable Fermented Extract: Adds a flavor reminiscent of aged kimchi with acidity and umami.

<Complex Flavors>

For the popular "Aged Rich Kimchi Jjigae Soup" and "Aged Rich Kimchi Jjigae Soup Mild," we have revised the blend of Korean kimchi paste and aged gochujang, which are the hallmarks of their "aged and rich" concept, to further refine their respective characteristics. We aimed for a rich flavor that allows you to feel the umami and depth of our carefully selected aged and fermented ingredients.

Product Name is "Kimchi Jjigae." Committed to "Jjigae" for 29 Years

Our "Kimchi Jjigae Soup" for the meat section was first released in 1997, stemming from the founder's desire to convey the food culture of Korea and Joseon. While maintaining the name "Kimchi Jjigae," we have continuously evolved the taste and packaging. The three products being released this time are kimchi jjigae that embody Moranbong's 29 years of accumulated know-how in flavor creation and our commitment to authenticity. Please enjoy our confident creations, which further refine our previous products.

Brand page here: https://www.moranbong.co.jp/nabe/kimchichigae/

<Product Overview>

Product Name: Super Aged Fermented Kimchi Jjigae Soup

Contents: 700g

Quantity per case: 1 case = 10 packs

Storage Method: Store at room temperature, avoiding direct sunlight

Shelf Life: 750 days

Suggested Retail Price: 380 yen (excluding tax) / 410 yen (including tax)

Product Name: Aged Rich Kimchi Jjigae Soup

Contents: 750g

Quantity per case: 1 case = 10 packs

Storage Method: Store at room temperature, avoiding direct sunlight

Shelf Life: 750 days

Suggested Retail Price: 380 yen (excluding tax) / 410 yen (including tax)

Product Name: Aged Rich Kimchi Jjigae Soup Mild

Contents: 750g

Quantity per case: 1 case = 10 packs

Storage Method: Store at room temperature, avoiding direct sunlight

Shelf Life: 750 days

Suggested Retail Price: 380 yen (excluding tax) / 410 yen (including tax)

FACT BOX

  • Source: PR TIMES
  • Category: 新商品