Moranbong Proposes "Delicious Even When Cold" Minestrone in Summer Limited Packaging, Addressing "Chilled Foods" Trend Amidst Heatwaves
Moranbong Co., Ltd. will release its "Minestrone Soup made with Tomatoes" in a summer-limited package from June 2026, proposing minestrone that is delicious even when served cold. This product aims to meet the increasing demand for soups during summer.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 23:00
- 🔍 Collected: May 12, 2026 at 14:31
- 🤖 AI Analyzed: May 13, 2026 at 03:12 (12h 40m after Collected)
Moranbong Co., Ltd. (Headquarters: Fuchu City, Tokyo; President and CEO: Bong Seok Jeon) will change its "Minestrone Soup made with Tomatoes" to a summer-limited package sequentially from June 2026, proposing minestrone that is "delicious even when cold."
While record-breaking heat is reported every year, the market for commercial prepared soups is performing well, growing by 106% year-on-year. Specifically, dedicated seasonings for minestrone have shown significant growth, increasing by 141% year-on-year (KSP-POS (national) all stores, 1000 people value, April-September 2025). The reason for this popularity is that minestrone, made with tomatoes and multiple vegetables, meets the need to "consume vegetables" even when appetite declines due to heat.
It will be released in a summer-limited package featuring a key point mark: "Delicious even when cold!" for easy consumption during summer. The back of the package includes a QR code that links to instructions for making "Cold Minestrone" as a recommended arrangement.
Leftover soup can be frozen for storage. For lunch on subsequent days, you can easily enjoy it as a warm soup using a soup jar, or as a cold soup by simply thawing the frozen soup halfway and pouring it in.
Click here for detailed instructions
■ Product Name
Minestrone Soup made with Tomatoes
■ Flavor Characteristics
A rich, authentic taste, like a Western restaurant's slow-simmered dish, achieved through the layering of herb aroma, rich beef umami, and the deepコク (richness) of roasted onions.
■ Content Volume
750g
■ Suggested Retail Price
350 yen (excluding tax) / 378 yen (including tax)