Launch of the 'Let's Eat Beef on Father's Day. Mo-Mo Campaign!!!'

Key facts

  • Launch of the 'Let's Eat Beef on Father's Day. Mo-Mo Campaign!!!'
  • Meat & Livestock Australia (MLA) has launched the 'Mo-Mo Campaign' for Father's Day, proposing a new family food habit centered around enjoying Aussie Beef.
  • Source: PR Times
  • Date: May 25, 2026

Direct answer

Meat & Livestock Australia (MLA) has launched the 'Mo-Mo Campaign' for Father's Day, proposing a new family food habit centered around enjoying Aussie Beef.

Citation
Launch of the 'Let's Eat Beef on Father's Day. Mo-Mo Campaign!!!' (May 25, 2026), PR Times
Source
PR Times
Date
May 25, 2026
Meat & Livestock Australia (MLA) has launched the 'Mo-Mo Campaign' for Father's Day, proposing a new family food habit centered around enjoying Aussie Beef.
キャンペーンNQ 81/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 25, 2026 at 20:00
  • 🔍 Collected: May 25, 2026 at 11:31
  • 🤖 AI Analyzed: May 27, 2026 at 15:43 (52h 12m after Collected)
Meat & Livestock Australia (MLA), an industry organization for Australian beef and lamb, launched the 'Let's Eat Beef on Father's Day. Mo-Mo Campaign!!!' on Monday, May 25th. Consumers can enter to win luxurious prizes by purchasing Aussie Beef at supermarkets and participating restaurants nationwide.

This campaign aims to promote a new culinary habit of enjoying beef as a family on Father's Day. It recognizes the emotional episodes associated with fathers and encourages families to share meals featuring Aussie Beef to show appreciation for their hard work.

■ Campaign Overview
Name: Let's Eat Beef on Father's Day. Mo-Mo Campaign!!!
Period: Monday, May 25, 2026 – Tuesday, June 30, 2026 (varies by initiative)
Campaign URL: https://www.aussiebeef.jp/cp/fathersday2026/

FAQ

When does the 'Father's Day, Let's Eat Beef. Mo~Mo~ Campaign!!!' end?

The SNS campaign and Super Campaign end on June 21, 2026, and the Restaurant Campaign ends on June 30.

How do I enter the Super Campaign?

You can enter by purchasing Australian Beef at supermarkets nationwide, taking a photo of the receipt, and uploading it to the campaign site's entry form.

How can I participate in the SNS Campaign?

You can participate by following the official Australian Beef X or Instagram and reposting or posting episodes that follow the specified theme.

Which organization is hosting the campaign?

The campaign is hosted by Meat & Livestock Australia (MLA), an organization representing Australian beef and lamb producers.

What prizes are available?

Luxury prizes include ribeye steaks, an Australian ingredients box, a STAUB grill, a frying pan, and an air fryer, all to enjoy Australian Beef.

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