AI Idol / Aidle 'SHINE' Launches from Musee Platinum: Leveraging Cutting-Edge AI Creative Technology for New Brand Communication

Musee Media HD Co., Ltd. (Location: Chiyoda-ku, Tokyo; Representative Director: Hideki Takahashi), which develops a wide range of services centered on beauty, health, and lifestyle businesses, has planned and produced the AI idol / Aidle 'SHINE' by leveraging the technology and production expertise of Kazera Co., Ltd. (Location: Minato-ku, Tokyo; Co-CEOs: Keiichi Iwamoto and Yumu Miyawaki), a company operating in the AI creative field. SHINE is a new entity that combines AI and an idol. While possessing visuals and character traits generated using AI technology, it serves as a next-generation brand partner responsible for brand communication, customer touchpoints, and world-building. It is not merely an AI-generated character or advertising visual. SHINE will be deployed as an Aidle that continuously conveys the brand's philosophy and appeal across multiple touchpoints such as SNS, the web, advertisements, videos, and campaigns. Going forward, SHINE is scheduled to appear as the new muse of Musee Platinum, disseminating information about Musee-related services and products. Furthermore, a debut is planned for early July 2026 with the official Musee Platinum theme song 'Musee Sunshine'. Additionally, while expanding its activities as an Aidle, the company is also considering collaborations and promotional developments with various companies and brands. This release announces the overview of the Aidle 'SHINE', the utilization of AI creative technology, and future development policies. 1. What is Aidle? Aidle is a new entity that combines AI and an idol. While possessing visuals and character traits generated using AI technology, it will operate as a next-generation brand partner responsible for brand communication, customer touchpoints, and world-building. Traditional character initiatives have often been limited to temporary use in advertisements and campaigns aimed at gaining recognition and generating buzz. In contrast, Aidle is an entity that continuously communicates the brand's philosophy and worldview across multiple channels such as SNS, the web, advertisements, videos, and campaigns, building touchpoints with consumers. SHINE was born as a new form of communication connecting brands and consumers, based on this concept of Aidle. 2. Planning and Production of SHINE Using AI Creative Technology The planning and production of SHINE utilize the technology and production expertise of Kazera, which operates in the proprietary AI research and development and AI creative fields. Kazera is an AI startup that delivers the value of companies and brands in new forms through AI-powered visual generation, video expression, and communication design. For SHINE, while incorporating Kazera's AI creative knowledge, the worldview and content development for the Aidle are designed based on the brand assets in the beauty, healthcare, and lifestyle fields that Musee Media HD develops. Regarding this initiative, Kazera states, 'Through SHINE, we aim to expand the possibilities of new expressions that combine AI creativity and brand communication.' Kazera Co., Ltd. Official Website: https://kazera.jp/ 3. The Sentiment Behind SHINE The name SHINE is based on the sentiment of Musee's brand slogan 'ALL WOMEN SHINE'. To deliver information about beauty and lifestyle in a more enjoyable and accessible way. And to make the touchpoints between companies/brands and consumers more friendly and positive. SHINE was born as an Aidle to take on this new brand communication. 4. Future Developments SHINE is first scheduled to appear in the dissemination of information about Musee-related services, products, and campaigns, starting with Musee Platinum. Also, as the new muse of Musee Platinum, a debut is planned for early July 2026 with the official Musee Platinum theme song 'Musee Sunshine'. In late June, the release of SHINE member introductions, character information, and a special website is planned. Furthermore, from July onwards, content development using videos, SNS, etc., is planned sequentially. In the future, while expanding the scope of activities as an Aidle, the company is also considering collaborations and promotional developments with various companies and brands. Musee Media HD Co., Ltd. Public Relations E-mail: mmh@musee-pla.jp