Brand Ambassador Haruka Ayase Conducts a Live Report at the New "MAZDA CX-5" Launch Event
Mazda held a launch event for the new CX-5, announcing actress Haruka Ayase as the new brand ambassador. Ayase participated in the event, showcasing the vehicle's features like its spacious interior and cargo capacity, while Mazda executives detailed the car's development concepts.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 07:30
- 🔍 Collected: May 21, 2026 at 23:02
- 🤖 AI Analyzed: May 21, 2026 at 23:26 (24 min after Collected)
Mazda Motor Corporation announced it will launch the new CX-5 on May 21, 2026, and held a commemorative event on the same day. Actress Haruka Ayase, newly appointed as the brand ambassador, also took the stage. CEO Masahiro Moro explained that Ayase was chosen because her natural, warm, and strong-willed personality aligns with Mazda's values. For her first job as ambassador, Ayase reported live from inside the CX-5, highlighting its large display, spacious rear seats, and ample cargo space, which she demonstrated by loading it with camping gear. The lead developer and chief designer presented the car's three development concepts: "New Generation," "Emotional," and "Daily Comfort," emphasizing its blend of versatile design, comfort, and advanced technology.
FAQ
Who was appointed as Mazda's new brand ambassador?
Actress Haruka Ayase was appointed as the new brand ambassador for Mazda.
When will the new Mazda CX-5 be released?
According to the announcement, the new Mazda CX-5 will be released on May 21, 2026.
What features of the new CX-5 did Haruka Ayase highlight?
Haruka Ayase highlighted the large display screen, the spacious rear seats with enough room to cross her legs, and the generous cargo capacity capable of holding camping gear and a pet carrier.
What are the three development concepts for the new CX-5?
The three development concepts are "New Generation Value," "Emotional" design, and "Daily Comfort."
Why did Mazda's CEO say Haruka Ayase was chosen as the brand ambassador?
CEO Masahiro Moro stated that Ayase's natural, warm, and strong-willed personality aligns with the values Mazda aims for.