MASMI ESSENTIAL to Hold a Four-Week Pop-Up Event at Isetan Shinjuku Men’s

MASMI ESSENTIAL, the next-generation brand developed by Masumi Hono Co., Ltd. (head office: Toyooka, Hyogo; representative: Takahito Uemura), will hold a four-week event from Wednesday, May 27, 2026, at the Bags section on Basement 1 of Isetan Shinjuku Men’s. Founded in 1916 and marking its 110th anniversary this year, Masumi Hono has continued to craft bags for each individual customer while pursuing an enduring essence that transcends time. As Japan’s only bag manufacturer capable of both leather sewing and woodworking, the company has long produced box-shaped bags such as attaché cases and trunks. The craftsmanship and spirit of pursuing authenticity cultivated through that history continue to be passed down today. The event will feature a pop-up for MASMI ESSENTIAL, a brand that proposes products suited to contemporary lifestyles. A wide range of timeless items will be introduced, including the tote bags that symbolize the brand. The event is titled “MASMI ESSENTIAL POP UP | The True Value of Japan Luxury. Beyond the Essential.” It will be held at the Bags section on Basement 1 of Isetan Shinjuku Men’s from May 27 to June 23, 2026, with business hours from 10:00 a.m. to 8:00 p.m. Event offerings include limited novelty items, such as a portable watch case and leather tray, as well as a Masumi Hono personal order event during the final weekend, from June 19 to June 21. Please check the department store’s official information for business hours and event details. MASMI ESSENTIAL was launched in 2024 as Masumi Hono’s next-generation brand. It inherits the craftsmanship and pursuit of authenticity cultivated over the company’s 110-year history, reflecting a unified aesthetic across its products. Its brand concept is to deliver the one true essential: timeless pieces that embody lasting value, bring the joy of encountering lifelong items, and become part of the owner’s life. Products on display and for sale include tote bags, kinchaku-style bags, suede totes, sacoches, crocodile-edition totes, and small leather goods such as purses, long wallets, tool cases, fragment cases, and suede pouches. All prices include tax. From Friday, June 19, to Sunday, June 21, during the final three days of the pop-up, Masumi Hono will hold a personal order event centered on watch cases and other high-quality leather products tailored to customer preferences. Customers who meet the conditions will receive special limited gifts: a portable watch case for those purchasing MASMI ESSENTIAL products totaling 500,000 yen or more including tax, or those placing an order at the personal order event; and a portable leather tray for those purchasing MASMI ESSENTIAL products totaling 50,000 yen or more including tax. Gifts are limited in quantity and available while supplies last. Company overview: Masumi Hono Co., Ltd.; representative: Takahito Uemura; head office: 5-1 Tatsuno-cho, Toyooka, Hyogo 668-0046; founded in 1916; capital: 25 million yen; business: manufacture and sale of bags and leather goods.