From Clothing to Everlasting Flowers: 'Fragment Rose,' an Upcycled Product That Reconstructs Garments from Around the World into a Single Rose, Begins Full Acceptance of OEM and Corporate Custom Orders

VERS, the apparel division operated by Magical Hand Co., Ltd. (Headquarters: Mito City, Ibaraki Prefecture; CEO: Keita Sawamura), is launching 'Fragment Rose,' an upcycled product that reconstructs garments collected from around the world into a single rose.

In addition to selling carefully selected vintage wear from around the globe, VERS also operates 'Remake by VERS,' a brand that deconstructs and reconstructs existing clothing into new designs.

Fragment Rose is an upcycled product born from the philosophy cultivated by Remake by VERS: 'giving new value to clothing.'

Using garments with diverse histories and backgrounds—such as denim, military wear, antique linen, and leather—each piece is meticulously reconstructed into a single rose.

Since its sales launch in January 2026, Fragment Rose has received orders nationwide, primarily for gifting and interior decoration purposes.

Fragment Rose utilizes various types of clothing as materials, including denim, military wear, antique linen, and leather.

Fragment Rose Product Lineup

Transforming denim pants into a rose made of denim fabric

A new form of upcycling born from vintage clothing stores

Through vintage apparel sales, VERS has long conveyed the background and value behind clothing from around the world.

Additionally, 'Remake by VERS' continues to innovate by deconstructing and reconstructing existing garments into new designs.

What we have engaged with is not merely fashion.

It is the materials, backgrounds, histories, and accumulated time embedded in clothing.

Fragment Rose was created to carry forward the value of clothing into the future in a new form, distinct from fashion.

It is neither a fresh flower

nor a dried flower.

It is reborn as a new flower, inheriting the stories and memories that only clothing can hold.

That is Fragment Rose.

Clothing from around the world, transformed into a single rose

Fragment Rose uses various garments collected from around the world as materials.

・Vintage denim

・Military wear

・French antique linen

・Leather wear, and more

Each rose is carefully crafted by hand, embracing fading and aging on the fabric as unique characteristics.

Even when using the same material, each piece has a distinct expression due to differences in fabric texture and cutting positions—making every single item one-of-a-kind.

Fragment Rose - Denim - Fragment Rose - Military - Fragment Rose - Atelier -

Fragment Rose Product Lineup

A new choice in the culture of giving flowers

Customers who have chosen Fragment Rose

Fragment Rose is widely selected by customers for gifting and interior purposes.

Because it does not wilt like fresh flowers, it is used for various occasions such as:

・Birthday gifts

・Wedding anniversaries

・Cotton wedding anniversaries

・Mother's Day

・Father's Day

・Fan activities (oshi-katsu)

・Interior displays

In addition to personal use, it is also adopted as store displays in restaurants and apparel shops, becoming part of spatial design.

You want to give flowers,

but you also want them to last as long as possible.

As a new option answering this desire, Fragment Rose is supported by people of all ages and genders.

Custom design production aligned with brand concepts and worldviews

Collaboration with companies and brands

In addition to its own product line, Fragment Rose also supports collaborations and OEM production with companies and brands.

By repurposing surplus fabrics, archive materials, or uniforms from apparel brands and reconstructing them into a single rose, we propose new value creation and brand promotion.

We also support the production of original designs tailored to a brand's concept and worldview.

Leveraging expertise from our vintage sales and remake businesses, we create products that respect the individuality and background of each material.

Additionally, in some production stages, we collaborate with welfare facilities, contributing to new value creation through craftsmanship.

In the future, we aim to further expand the possibilities of upcycling through collaborations with companies and brands.

What Fragment Rose Aims For

Our goal is not mere upcycling.

We aim to carry forward the backgrounds, time, and inherent charm of fabrics into the future as new value.

And to propose a new flower culture that follows fresh and dried flowers.

A new choice in the culture of giving flowers.

New value for clothing.

Fragment Rose will continue to challenge new value creation, inheriting the memories and backgrounds of clothing from around the world.

Fragment Rose - Royal Blue -

About Fragment Rose

Fragment Rose (Fragment Rose) is an upcycled product that reconstructs garments collected from around the world into a single rose.

- Brand Concept -

Unraveled clothing becomes a flower.

Using denim, military wear, antique linen, leather, and other diverse garments as materials, each piece is crafted individually.