X Usage by Business Owners, Self-Employed, and Freelancers Polarized: 58.8% Don't Have Accounts, 65.0% of Active Users Utilize Generative AI

Bayworks Inc. (Headquarters: Ota-ku, Tokyo; President and CEO: Yosuke Kono) conducted the "2026 Survey on X Usage by Business Owners, Self-Employed, and Freelancers" targeting 500 business owners, executives, self-employed individuals, and freelancers nationwide, in preparation for the launch of its AI butler service "Sebaschans."

The survey revealed that 58.8% of respondents answered, "I do not have an X account." On the other hand, among the 80 individuals currently involved in X operations for their business or work, 65.0% reported using generative AI either regularly or occasionally, and 71.25% chose one of the options: "Basically disclose," "Disclose for important posts," or "Explain if asked."

This press release provides a concise summary of the main findings. Detailed question-by-question graphs, reference trends by attribute, and Sebaschans' insights will be published in the full version on the official website.

This survey was conducted by Bayworks Inc. and the results were compiled from questionnaires collected via the internet survey service Freeasy.

Official Website URL: https://sebaschans.com/blog/x-survey-2026

Survey Results Summary

1. 58.8% of 500 Business Owners, Self-Employed, and Freelancers Respond "Do Not Have an X Account"

Out of the total 500 respondents, 294 individuals, or 58.8%, stated they "do not have an X account." Meanwhile, 80 individuals, or 16.0%, are currently involved in X operations for their business or work. Of these, 58 "post and manage themselves," 14 "are involved but outsource some tasks," and 8 "leave operations to others/outsourcing and are hardly involved themselves."

2. "Writing and Structuring Text" is the Biggest Burden for 80% of X Operators

When asked about the most time-consuming or burdensome tasks in X operations (multiple responses allowed), "writing and structuring text" was cited by 33.8% as the most frequent answer.

This was followed by "thinking of post topics/themes" at 26.3% and "analyzing and improving posts" at 21.3%.

3. 65.0% of 80 X Operators Use Generative AI Regularly or Occasionally

When asked about the use of generative AI for X posts, including planning, text creation, image creation, and analysis, 25.0% answered "use regularly" and 40.0% answered "use occasionally."

In total, 65.0% use generative AI regularly or occasionally.

4. 71.3% Have a Stance on Disclosing or Explaining AI Use in Some Form

Respondents were asked about how they would communicate the use of generative AI in X posts related to their business or work to customers, potential customers, and followers.

"It is better to basically disclose that AI was used" was chosen by 28.8%, "It is better to disclose for important posts or posts related to expertise" by 28.8%, and "It is sufficient to explain if asked" by 13.8%.

Based on the raw numbers before rounding, a total of 71.3% indicated a stance of disclosure or explanation in some form.

Note: This question was asked to all 80 X operators, assuming they would use generative AI. It includes respondents who do not currently use generative AI regularly or occasionally.

About Sebaschans

Sebaschans is an AI butler service that learns the context and personality of businesses to assist with generating post ideas, drafting content, and improving operations on X.

With the concept "The person writes, the butler refines," it aims to lighten the burden of continuous information dissemination while leaving the initiative of communication with the individual.

Official Website: https://sebaschans.com/

Survey Overview

Item

Details

Survey Name

2026 Survey on X Usage by Business Owners, Self-Employed, and Freelancers

Survey Method

Internet Survey

Survey Collection Service

Freeasy

Survey Organizer

Bayworks Inc.

Survey Period

June 19, 2026

Survey Target

Nationwide, ages 20-69, male/female, business owners/executives / self-employed / freelancers

Valid Responses

500

Target for In-depth Analysis

80 individuals currently involved in X operations for their business or work

Note: Proportions in this press release are rounded to the first decimal place, so the total may not be 100%. Some questions allowed multiple responses.

Media Coverage and Citation

Charts and tables in this press release may be reprinted with the source clearly indicated.

Recommended citation: Source: Sebaschans "2026 Survey on X Usage by Business Owners, Self-Employed, and Freelancers"

1. X Usage Status Card: Total n=500

2. X Operations Burden Card: X Operators n=80, Multiple Responses

3. Generative AI Usage Card: X Operators n=80

4. AI Usage Disclosure/Explanation Awareness Card: X Operators n=80

Detailed survey results, question-by-question graphs, and data for media citation are available in the full version on our official blog.

Official Blog URL: https://sebaschans.com/blog/x-survey-2026

Company Profile

Company Name: Bayworks Inc.

Location: 4-25-13 Chuo, Ota-ku, Tokyo 143-0024

Officers: President and CEO Yosuke Kono / Director Tatsumi Yamamoto

Established: May 18, 2026

Capital: 2 million yen

Business Activities: Development and operation of the AI butler service "Sebaschans," contract development of web applications, mobile applications, AI integration systems, and data infrastructure.

Official Website: https://bay-works.com/

[Contact Information]

info@bay-works.com