Platinum Guild International (PGI), the international marketing organization for platinum jewelry, has announced the launch of 15 new items for its 'Platinum Woman' collection, a collaborative brand with four leading Japanese jewelry retailers: 4℃, Vendome Aoyama, Tanaka Kikinzoku (Ginza Tanaka), and Ponte Vecchio.
The new collection offers accessible price points, including items under 100,000 yen. 4℃ introduces delicate openwork jewelry featuring ice-blue diamonds, while Vendome Aoyama presents necklaces and rings with soft, infinity-like curves inspired by a gentle breeze. Tanaka Kikinzoku offers pure platinum jewelry with beautifully harmonized twisted parts and sparkling chains, and Ponte Vecchio features necklaces and earrings that capture the shimmer of light through diamond stations.
Pure and rare platinum is resistant to tarnishing and discoloration, making it perfect for daily wear as a 'lucky charm' beyond special occasions. All products are available at the respective brands' online shops and physical stores. Actress Fuka Koshiba continues to serve as the brand ambassador.
(Omitted: Detailed product lineup, brand philosophy, donation initiatives, and platinum characteristics)
FACT BOX
- Source: PR TIMES
- Category: product_launch
- Organizations: 4℃