Brand USA Accelerates Tourism DX for Soccer World Cup: AI Travel Tools Launched Across Host Cities

Brand USA, the official destination marketing organization for the United States, has recently added new AI-powered features to its "America the Beautiful Game" (visittheusa.com/Football/) special page. This page, launched last December on the official consumer website "Visit The USA," is designed specifically for travelers attending the soccer World Cup. The site now allows users to centrally search for information on all 11 World Cup host cities and the base camps of national teams. It offers a variety of tools to enrich the travel experience, including creating travel itineraries tailored to match schedules using AI, searching for tourist attractions around the stadiums and host cities, and suggesting road trip routes connecting the host cities.

The North American World Cup tournament kicked off on the 11th of this month (local time), with heated matches unfolding daily across the 11 host cities in the United States. As the demand for travel that combines watching matches with sightseeing in the host cities and touring surrounding regions increases, various digital services are being provided across US cities to ensure travelers enjoy a more comfortable stay. During the tournament, tourism boards in the host cities are leading the charge in providing AI-powered travel tools and chat services. These are being utilized in various scenarios, from preliminary travel planning and local transportation guidance to searching for tourist information. The new features added to the official website are as follows:

Key Features of "America the Beautiful Game"

- AI-Powered Model Itinerary Suggestions AI suggests optimal model courses tailored to the host cities travelers plan to visit. It creates original itineraries incorporating sightseeing spots, local cuisine, and experiential activities around the stadiums based on individual interests and preferences.

- Tourist Information for Host Cities and Base Camps The site introduces information regarding the 11 World Cup host cities in the US and the base camps for each national team. Along with highlights and tourist information for each region, it lists activities available in surrounding areas.

- Road Trip Route Suggestions The platform introduces road trip routes connecting host cities and their surrounding regions. It features scenic spots and attractions along the routes, as well as information on local culinary and cultural experiences unique to each region.

In the 11 World Cup host cities across the US, local tourism boards and tournament-related organizations are deploying their own AI tools. Through multilingual AI concierges and travel support tools, travelers can access necessary information in real-time from devices such as smartphones, making their local navigation and sightseeing more comfortable and enjoyable.

AI Travel Support Tools Provided by Each Host City

- New York/New Jersey: The NY/NJ Tournament Organizing Committee provides the official AI concierge, "NY/NJ World Cup Concierge." It offers real-time transportation guidance to the NY/NJ Stadium (MetLife Stadium), venue information, and surrounding tourist information. The New York City Tourism + Conventions also offers an AI chat service, "World Cup Concierge," assisting with itinerary creation, attraction searches, restaurant and event info, and tourism details for the five boroughs and surrounding areas.

- Los Angeles, California: Los Angeles Tourism offers the AI concierge "Angel." In addition to suggesting travel plans useful for watching games at the LA Stadium (SoFi Stadium), it guides visitors to LA's unique tourist spots, dining, entertainment, and cultural experiences.

- Seattle, Washington: Visit Seattle provides the AI assistant "Emerald." Accessible via their official website and the WhatsApp messenger app, it supports over 45 languages, including Japanese. It provides tourist information around Seattle Stadium (Lumen Field), restaurant recommendations, highlights of each area, and transportation details.

- Miami, Florida: The Greater Miami Convention & Visitors Bureau offers an AI assistant service. It provides game information and transit guides for matches at Miami Stadium (Hard Rock Stadium), plus info on Miami's popular beaches, area highlights, dining, and nightlife.

- Atlanta, Georgia: The Atlanta Convention & Visitors Bureau provides the AI assistant tool "Atlanta Travel Chat." Along with attraction and restaurant searches and transit info, it guides users to dining options around Atlanta Stadium (Mercedes-Benz Stadium), city-wide public viewings, and related events.

- Boston, Massachusetts: Meet Boston offers an AI travel planning tool for visitors to Boston Stadium (Gillette Stadium). It proposes travel plans, searches for attractions, and introduces highlights, restaurants, and events in Boston and surrounding areas.

- San Francisco, California: The San Francisco Travel Association offers an AI travel planning tool for visitors to the SF Bay Area Stadium (Levi's Stadium). It suggests real-time tourist information tailored to travelers' interests, ranging from major spots like the Golden Gate Bridge to Michelin-starred restaurants.

- Kansas City, Missouri: Visit KC provides an AI travel planning tool that suggests itineraries and searches for attractions based on traveler interests. Users can create original travel plans, including maps and travel distances, covering various parts of the city including the area around Kansas City Stadium (GEHA Field at Arrowhead Stadium). It also details event information in KC, often called the "Soccer Capital."

- Philadelphia, Pennsylvania: The Philadelphia Convention and Visitors Bureau offers the AI assistant service "Ask Ben." In conjunction with matches at Philadelphia Stadium (Lincoln Financial Field), it conducts searches for spots and restaurants, provides transit info, and highlights fan events and match-related information in the city.

- Dallas and Houston, Texas: Visit Dallas offers an AI concierge service. For spectators visiting Dallas Stadium (AT&T Stadium), it assists in searching for local attractions, restaurants, and events, while providing useful information for moving within the city and surrounding areas. Meanwhile, Houston First Corporation supports searches for restaurants, tourist spots, and experiential programs.