[First in Japan] Chongqing's Popular Mala Tang Chain "Mei Wei Mei Ke" Opens at Yodobashi Ikebukuro on July 3rd (Friday)

Foocle Inc. (Location: Minato-ku, Tokyo; Representative Director: Takafumi Kawasaki) is pleased to announce the grand opening of the first Japanese store for "Mei Wei Mei Ke" (MAIAJIMAICAKU), a mala tang specialty restaurant with over 400 stores worldwide. The opening is scheduled for Friday, July 3, 2026, on the 8th floor of the Yodobashi Ikebukuro Building (Address: 1-28-1 Minami-Ikebukuro, Toshima-ku, Tokyo / Yodobashi Ikebukuro Building). ■ What is "Mei Wei Mei Ke," a Globally Supported Mala Tang Brand? Mei Wei Mei Ke (MAIAJIMAICAKU) is a mala tang brand with over 400 stores worldwide, primarily in China. The brand name embodies the desire to "respect each individual's unique preferences and ways of eating, and to let them enjoy encountering new flavors every time." Its style of allowing customers to freely choose from a wide array of ingredients to create their own unique bowl has garnered support and affection from many customers. ■ The "Authentic Chongqing Mala Tang Experience" Aimed for by the First Japanese Store Currently, mala tang widely known in Japan is often perceived as a "healthy spring roll soup dish (noodle dish) popular among young women," focusing on ingredients like spring rolls and vegetables. In contrast, mala tang in its hometown of Chongqing is a "daily food culture (soul food)" that people of all genders and ages visit multiple times a week. The authentic style involves enjoying ingredients simmered in soup, coated with special sauces and broth. Above all, the entertainment of choosing your own ingredients from a vast selection is an integral part of the local culture. Mei Wei Mei Ke aims not just to replicate the taste but also to deliver this everyday food culture unique to Chongqing, along with a realistic dining experience and atmosphere, to customers in Japan. ■ Four Features of "Mei Wei Mei Ke" ① The Taste of Chongqing! Authentic Soup Directly Imported from China The soup, considered the lifeblood of mala tang, comes in 6 varieties, all directly imported from China to perfectly replicate the authentic taste of Chongqing. Based on the original recipes, a blend of carefully selected spices creates a profound flavor that is not just spicy but also harmoniously infused with the fragrant aroma of spices. We deliver the authentic taste loved by the people of Chongqing, distinct from Japanese mala tang. ② "One Pot Per Person" Style Mala Tang, Authentic Chongqing Style Mala tang popular in Japan is mostly served as an extension of soup spring rolls. However, Mei Wei Mei Ke introduces the "one pot per person" style, which enjoys overwhelming support in Chongqing, directly to Japan. This innovative mala tang preparation method, where hot oil infused with unique spices is poured over the ingredients, is a dish that can only be experienced at Mei Wei Mei Ke in Japan. Yang Rou Ma La Tang (Spiciness can be chosen / comes with rice) Ma La Xiang Guo (Spiciness can be chosen / comes with rice) ③ Japan's Largest! Over 90 Types of Ingredients and a Large Mist Showcase Dominating the interior is a large mist showcase. This showcase, constantly filled with mist, displays over 90 carefully selected ingredients, the largest selection in Japan. Alongside classic vegetables, meats, and mushrooms, you can enjoy rare ingredients kept at their peak freshness and juiciness. Enjoy fresh ingredients at all times in our mist showcase. ④ Experience the Authentic Chongqing Taste, Store, and Worldview Holistically Mei Wei Mei Ke aims to perfectly recreate Chongqing stores in Japan. The rich aroma of spices from the directly imported soup, the over 90 ingredients displayed in the mist showcase, and the interior design replicating the lively atmosphere of Chongqing. This space, recreating the taste, store, and worldview entirely in Japan, offers an experience that makes you feel as if you've stepped into a "Mei Wei Mei Ke" in Chongqing the moment you enter. We deliver a unique experience where you can feel the authentic vibrancy of Chongqing while in Japan. Chongqing Mala Tang (Spiciness can be chosen) Beef Bone Broth Rich Tomato Soup Pea Soup ■ Overview Store Name: Mei Wei Mei Ke Ikebukuro Store Opening Date: Friday, July 3, 2026 Website: https://www.meiweimeike.jp/ Instagram: https://www.instagram.com/maiajimaikyaku/ Foocle Inc. Mei Wei Mei Ke PR Representative: Yoshida E-mail: yoshida@foocle.co.jp