Popular Game Series "Dragon Quest" and German Textile Brand "FEILER"'s Gift Shop Announce First-Ever Collaboration!

Key facts

  • Popular Game Series "Dragon Quest" and German Textile Brand "FEILER"'s Gift Shop Announce First-Ever Collaboration!
  • FEILER JAPAN has announced the first-ever collaboration between the popular game series "Dragon Quest," which will celebrate its 40th anniversary in 2026, and its gift concept shop "LOVERARY BY FEILER." A total of 12 product types with original designs, including handkerchiefs and pouches, will be sold via a lottery system from May 27 to June 2, 2026, at the official FEILER online shop and 18 stores nationwide. Measures to combat reselling, such as purchase limits and collaboration with flea market apps, will also be implemented.
  • Source: PR Times
  • Date: May 27, 2026

Direct answer

FEILER JAPAN has announced the first-ever collaboration between the popular game series "Dragon Quest," which will celebrate its 40th anniversary in 2026, and its gift concept shop "LOVERARY BY FEILER." A total of 12 product types with original designs, including handkerchiefs and pouches, will be sold via a lottery system from May 27 to June 2, 2026, at the official FEILER online shop and 18 stores nationwide. Measures to combat reselling, such as purchase limits and collaboration with flea market apps, will also be implemented.

Citation
Popular Game Series "Dragon Quest" and German Textile Brand "FEILER"'s Gift Shop Announce First-Ever Collaboration! (May 27, 2026), PR Times
Source
PR Times
Date
May 27, 2026
FEILER JAPAN has announced the first-ever collaboration between the popular game series "Dragon Quest," which will celebrate its 40th anniversary in 2026, and its gift concept shop "LOVERARY BY FEILER." A total of 12 product types with original designs, including handkerchiefs and pouches, will be sold via a lottery system from May 27 to June 2, 2026, at the official FEILER online shop and 18 stores nationwide. Measures to combat reselling, such as purchase limits and collaboration with flea market apps, will also be implemented.
businessNQ 49/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 27, 2026 at 12:10
  • 🔍 Collected: May 31, 2026 at 23:10 (107h 0m after Published)
  • 🤖 AI Analyzed: June 2, 2026 at 08:40 (33h 30m after Collected)
FEILER JAPAN Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Naohisa Yagi) announces its first collaboration between the highly popular game series "Dragon Quest," celebrating its 40th anniversary in 2026, and "LOVERARY BY FEILER," the gift concept shop of the German traditional chenille weaving brand "FEILER." The collaboration products will be sold via a unified lottery from 16:00 on Wednesday, May 27, 2026, to 11:59 on Tuesday, June 2, 2026. Sales will be conducted at the FEILER Ginza flagship store, Tenjin Chikagai store, Takashimaya Osaka store FEILER shop, 15 LOVERARY BY FEILER shops nationwide, and the official FEILER online shop.

This collaboration features a lineup of specially created original design handkerchiefs, small accessories, and interior items. There are three designs. "DRAGON QUEST TONAERU" is themed around the healing spell "Heal" and monsters like the "Metal King." "DRAGON QUEST NEON COLOR" celebrates the 40th anniversary with a pop art representation of characters like "Slime." "DRAGON QUEST TATAKAU" reproduces the pixel-art game screen.

The product lineup includes a total of 12 items, ranging from handkerchiefs (¥2,970) to multi-baskets (¥14,300). All prices include tax.

Sales will be conducted through a unified lottery at flagship stores, LOVERARY BY FEILER stores, and the official online shop. Membership registration is required to apply for the lottery, and downloading the app is mandatory for those wishing to pick up items in-store. There is a limit of one of each item per person, and purchases for resale purposes are strictly prohibited. Applications will be voided if any fraudulent activity is discovered.

The lottery application period is from 16:00 on Wednesday, May 27, 2026, to 11:59 on Tuesday, June 2, 2026. Winners will be announced between Monday, June 15, and Tuesday, June 16, via email to winners only. Product shipping will begin sequentially from Friday, June 19, and the in-store pickup period will be from the same day until Thursday, June 25.

To prevent high-priced reselling, the company has implemented purchase limits and has also entered into a comprehensive partnership agreement with the flea market app "Mercari" to issue warnings about price surges and remove listings that violate guidelines.

Additionally, an Instagram Live session to introduce the products will be held on the FEILER official Instagram account at 19:00 on Wednesday, May 27, the launch day. A social media campaign to win a collaboration handkerchief will also be held.

FAQ

Which brands are involved in this collaboration?

This is the first collaboration between the popular game series "Dragon Quest" and "LOVERARY BY FEILER," the gift concept shop of the German traditional chenille weaving brand "FEILER."

When and how can I purchase the products?

The products will be sold via a lottery system from May 27, 2026, 16:00 to June 2, 2026, 11:59 (JST). Applications for the lottery can be made through the official FEILER online shop and 18 designated stores across Japan.

What kind of products are in the lineup?

A total of 12 product types will be available, including handkerchiefs, bottle pouches, cushions, and multi-baskets, featuring three original designs: TONAERU, NEON COLOR, and TATAKAU.

What is required to apply for the lottery?

FEILER membership registration is required. If you wish to pick up your items at a store, you must also download the FEILER official app and register as a member.

Are there any measures against resellers?

Yes, purchases are limited to one of each item per person, and purchases for resale purposes are prohibited. They are also collaborating with the flea market app "Mercari" to issue warnings about price gouging and remove unauthorized listings.