Philip Morris Japan to Launch Limited Edition "IQOS ILUMA i Remix Model" Series on June 10, 2026
Key facts
- Philip Morris Japan to Launch Limited Edition "IQOS ILUMA i Remix Model" Series on June 10, 2026
- Philip Morris Japan will sequentially launch the limited edition "IQOS ILUMA i Remix Model" from the heated tobacco "IQOS ILUMA Series" starting June 10, 2026. This model features a special coloring that expresses the "fluctuation" of light and the "transition" of colors, and will be sold at IQOS stores nationwide and convenience stores. A special in-store experience is also planned for some IQOS stores to commemorate the launch.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Philip Morris Japan will sequentially launch the limited edition "IQOS ILUMA i Remix Model" from the heated tobacco "IQOS ILUMA Series" starting June 10, 2026. This model features a special coloring that expresses the "fluctuation" of light and the "transition" of colors, and will be sold at IQOS stores nationwide and convenience stores. A special in-store experience is also planned for some IQOS stores to commemorate the launch.
- Citation
- Philip Morris Japan to Launch Limited Edition "IQOS ILUMA i Remix Model" Series on June 10, 2026 (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Philip Morris Japan will sequentially launch the limited edition "IQOS ILUMA i Remix Model" from the heated tobacco "IQOS ILUMA Series" starting June 10, 2026. This model features a special coloring that expresses the "fluctuation" of light and the "transition" of colors, and will be sold at IQOS stores nationwide and convenience stores. A special in-store experience is also planned for some IQOS stores to commemorate the launch.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 22:00
- 🔍 Collected: June 9, 2026 at 13:21
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (75h 30m after Collected)
Philip Morris Japan LLC (Headquarters: Chiyoda-ku, Tokyo, President: Costas Salvaras, hereinafter "PMJ") announces the sequential launch of the limited edition "IQOS ILUMA i Remix Model" from the heated tobacco "IQOS ILUMA Series," featuring colorings that evoke the "fluctuation" of light and the "transition" of colors, starting Wednesday, June 10, 2026. The product will be available at the IQOS online store, official IQOS online store, IQOS LINE official account, IQOS telesales center via phone solicitation, and sequentially at four IQOS stores nationwide*1, IQOS shops*1, and IQOS corners*1. Additionally, starting Tuesday, June 23, it will also be sequentially available at major convenience stores and select tobacco retailers*2.
Furthermore, to commemorate the launch of the limited edition "IQOS ILUMA i Remix Model," four IQOS stores nationwide*1 will feature a special setup starting Wednesday, June 10.
PMJ will continue to strive to provide products and services that satisfy adult smokers aged 20 and over, aiming to realize a "smoke-free society."
*1 As of June 2026
*2 Only the "IQOS ILUMA i Remix Model" and "IQOS ILUMA i ONE Remix Model" will be released. Delivery and launch dates may vary by store.
"IQOS ILUMA i Remix Model" Launch Information
The limited edition "IQOS ILUMA i Remix Model" to be released this time is as follows:
*1 Starting Tuesday, May 26, 2026, the "IQOS ILUMA i PRIME Remix Model" and "IQOS ILUMA i ONE Remix Model" have been sequentially launched at duty-free stores (Narita International Airport, Tokyo International Airport (Haneda), Kansai International Airport, Chubu Centrair International Airport, Fukuoka Airport, New Chitose Airport, Naha Airport Okinawa (International only), Lotte Duty Free Tokyo Ginza, Japan Duty Free GINZA).
*2 As of June 2026.
*3 Only the "IQOS ILUMA i Remix Model" and "IQOS ILUMA i ONE Remix Model" will be released. Delivery and launch dates may vary by store.
*4 Sales will end once sold out.
PMI's Corporate Vision: A Global Leader in a Smoke-Free Society
Philip Morris International (hereinafter "PMI") is an international consumer goods company committed to evolving its portfolio, including smoke-free products beyond cigarettes and nicotine, with the goal of realizing a "smoke-free society." The current product portfolio primarily consists of cigarettes and smoke-free tobacco or nicotine-containing products (hereinafter "smoke-free products"). PMI's smoke-free products are available in major cities or nationwide in over 105 markets globally, and as of December 31, 2025, it is estimated that over 43 million adult smokers worldwide (aged 20 and over in Japan, hereinafter the same) use PMI's smoke-free products. The business related to smoke-free products accounted for 43% of PMI's net revenues in the first quarter of 2026. Since 2008, PMI has invested $16 billion to develop, scientifically substantiate, and commercialize innovative smoke-free products for adult smokers who would otherwise continue to smoke, with the aim of phasing out cigarettes. This includes building world-class scientific assessment capabilities, particularly in the fields of preclinical systems toxicology, clinical and behavioral research, and post-market surveillance. Following rigorous scientific review, the U.S. Food and Drug Administration (FDA) has authorized the sale of Swedish Match's General snus and oral nicotine pouch ZYN, as well as some of PMI's IQOS devices and tobacco sticks. These were the first authorizations in their respective categories. Additionally, certain IQOS devices and tobacco sticks, along with General snus, have received FDA authorization as Modified Risk Tobacco Products (MRTPs). With a strong foundation and significant expertise in life sciences, PMI has a long-term goal of expanding into the wellness sector, aiming to enrich lives by providing seamless health experiences.
For more details, please visit PMI's website (www.pmi.com) and PMI Science (www.pmiscience.com).
About PMJ Aiming for a Smoke-Free Society
Philip Morris Japan (PMJ) is PMI's subsidiary in Japan. It engages in marketing and sales promotion activities for PMI products sold in Japan. Since commencing operations in Japan in 1985, PMJ has continued to expand and grow its business, employing approximately 1,600 people nationwide and leading the market, primarily in heated tobacco, with a 45% share of the Japanese tobacco market (Q1 2026 financial results). PMJ is driving PMI's "smoke-free society" initiatives here in Japan. For more information on PMJ's efforts to expand "smoke-free" facilities and tourist destinations nationwide where only heated tobacco is available, aiming to realize a "smoke-free society," please visit the PMJ website: https://www.pmi.com/markets/japan/ja/home
Furthermore, to commemorate the launch of the limited edition "IQOS ILUMA i Remix Model," four IQOS stores nationwide*1 will feature a special setup starting Wednesday, June 10.
PMJ will continue to strive to provide products and services that satisfy adult smokers aged 20 and over, aiming to realize a "smoke-free society."
*1 As of June 2026
*2 Only the "IQOS ILUMA i Remix Model" and "IQOS ILUMA i ONE Remix Model" will be released. Delivery and launch dates may vary by store.
"IQOS ILUMA i Remix Model" Launch Information
The limited edition "IQOS ILUMA i Remix Model" to be released this time is as follows:
*1 Starting Tuesday, May 26, 2026, the "IQOS ILUMA i PRIME Remix Model" and "IQOS ILUMA i ONE Remix Model" have been sequentially launched at duty-free stores (Narita International Airport, Tokyo International Airport (Haneda), Kansai International Airport, Chubu Centrair International Airport, Fukuoka Airport, New Chitose Airport, Naha Airport Okinawa (International only), Lotte Duty Free Tokyo Ginza, Japan Duty Free GINZA).
*2 As of June 2026.
*3 Only the "IQOS ILUMA i Remix Model" and "IQOS ILUMA i ONE Remix Model" will be released. Delivery and launch dates may vary by store.
*4 Sales will end once sold out.
PMI's Corporate Vision: A Global Leader in a Smoke-Free Society
Philip Morris International (hereinafter "PMI") is an international consumer goods company committed to evolving its portfolio, including smoke-free products beyond cigarettes and nicotine, with the goal of realizing a "smoke-free society." The current product portfolio primarily consists of cigarettes and smoke-free tobacco or nicotine-containing products (hereinafter "smoke-free products"). PMI's smoke-free products are available in major cities or nationwide in over 105 markets globally, and as of December 31, 2025, it is estimated that over 43 million adult smokers worldwide (aged 20 and over in Japan, hereinafter the same) use PMI's smoke-free products. The business related to smoke-free products accounted for 43% of PMI's net revenues in the first quarter of 2026. Since 2008, PMI has invested $16 billion to develop, scientifically substantiate, and commercialize innovative smoke-free products for adult smokers who would otherwise continue to smoke, with the aim of phasing out cigarettes. This includes building world-class scientific assessment capabilities, particularly in the fields of preclinical systems toxicology, clinical and behavioral research, and post-market surveillance. Following rigorous scientific review, the U.S. Food and Drug Administration (FDA) has authorized the sale of Swedish Match's General snus and oral nicotine pouch ZYN, as well as some of PMI's IQOS devices and tobacco sticks. These were the first authorizations in their respective categories. Additionally, certain IQOS devices and tobacco sticks, along with General snus, have received FDA authorization as Modified Risk Tobacco Products (MRTPs). With a strong foundation and significant expertise in life sciences, PMI has a long-term goal of expanding into the wellness sector, aiming to enrich lives by providing seamless health experiences.
For more details, please visit PMI's website (www.pmi.com) and PMI Science (www.pmiscience.com).
About PMJ Aiming for a Smoke-Free Society
Philip Morris Japan (PMJ) is PMI's subsidiary in Japan. It engages in marketing and sales promotion activities for PMI products sold in Japan. Since commencing operations in Japan in 1985, PMJ has continued to expand and grow its business, employing approximately 1,600 people nationwide and leading the market, primarily in heated tobacco, with a 45% share of the Japanese tobacco market (Q1 2026 financial results). PMJ is driving PMI's "smoke-free society" initiatives here in Japan. For more information on PMJ's efforts to expand "smoke-free" facilities and tourist destinations nationwide where only heated tobacco is available, aiming to realize a "smoke-free society," please visit the PMJ website: https://www.pmi.com/markets/japan/ja/home
FAQ
What are the characteristics of the limited color for the "IQOS ILUMA i Remix Model"?
It features a special color scheme that evokes the "fluctuation" of light and the "transition" of colors. It will be sold in limited quantities.
When is the release date?
It will be sequentially released starting Wednesday, June 10, 2026. Sales at some stores will begin on Tuesday, June 23.
Where can I purchase it?
It can be purchased at the IQOS online store, official IQOS online store, IQOS LINE official account, IQOS telesales center, nationwide IQOS stores, IQOS shops, IQOS corners, major convenience stores, and select tobacco retailers.
Who is the target audience for this model?
It is primarily aimed at adult smokers aged 20 and over, and is expected to appeal particularly to those interested in design and limited editions.
What specific initiatives are involved in Philip Morris Japan's "smoke-free society"?
It is an initiative aimed at promoting the transition from cigarettes to heated tobacco, reducing health risks and impact on others associated with smoking. It also promotes the spread of facilities exclusively for heated tobacco.