Beatrend Adds Toshiba Tec's Coupon Link Promotional Service for Retailers to Betrend Connect

Beatrend Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Hideaki Inoue; hereinafter 'Beatrend'), which provides the smart CRM platform 'betrend', announced that it has started a system integration with 'Coupon Link', a new service for retail companies developed by Toshiba Tec Corporation (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Hironobu Nishigori; hereinafter 'Toshiba Tec'), as a new lineup of 'betrend connect', its external system integration service.

Through this integration, retail companies that have introduced 'betrend' will be able to automatically distribute coupons optimized for each app member and perform automatic coupon redemption at the point of use via Toshiba Tec's POS systems and the digital coupon issuance cloud service 'Coupon Link'. It also supports the combined use of paper coupons, enabling coupon promotions for non-app members, which was not supported by 'betrend' alone, thereby contributing to improved customer experience and store operational efficiency.

About 'betrend connect'

Beatrend has been strengthening integrations with various external systems to support the store operations of companies adapting to ever-changing customer touchpoints and purchasing behaviors. By systematizing these integrated systems as the partner program 'betrend connect', introducing companies can easily grasp the available lineup while keeping costs down. This aims to make the realization of store DX and OMO more accessible.

Main Features of This Integration

This integration enables real-time integration between the checkout functions of Toshiba Tec's POS systems and the customer touchpoints through the 'betrend' app, via 'Coupon Link'.

Unified Management of App and Paper Coupons and Streamlined Submission Process via 'Coupon Link'

Plans for app coupons and paper coupons, which previously required separate management and registration, can now be managed collectively using 'Coupon Link'. This information is linked to 'betrend' in real-time and displayed smoothly on the app, significantly streamlining the submission process.

Improved Convenience through 'Automatic Coupon Format Determination' Based on App Usage Status

Based on the membership number read at checkout, the system automatically determines whether to display the coupon on the app or issue a paper coupon, providing the optimal format for the customer's usage scenario.

Support for Proper Operation and Effect Verification through 'Instant Redemption' with Unique ID Management

Each coupon is managed with a unique ID and is instantly redeemed upon use at the register, preventing double usage and enabling accurate tracking of usage results.

Future Outlook

Through this integration, Beatrend will further support the digitalization of stores for retail and distribution businesses that have introduced Toshiba Tec's POS systems. Both companies will continue to leverage their strengths to support improvements in on-site work efficiency and data-driven strategic store operations.

■ About 'Coupon Link'

'Coupon Link', provided by Toshiba Tec Corporation, is a cloud service that links the company's POS systems with retailers' own apps to manage coupon distribution and usage results in real-time. It contributes to the efficiency of retail store operations, the expansion of coupon measures in collaboration with manufacturers, and the improvement of the consumer experience.

■ About Toshiba Tec Corporation

The Toshiba Tec Group handles POS systems, multifunction printers, barcode printers, RFID, and other products, offering development, manufacturing, sales, maintenance services, and total solutions. Utilizing over 60 global bases and sales/service networks, it helps create ideal stores that bring smiles to customers and workers, supports work style reforms in offices and various workplaces, and assists supply chain management in a wide range of fields using automatic identification technology. By providing services that meet customer expectations and creating new value through co-creation with partners, it aims to become a 'global top solution partner' and works to solve social issues.

Website: https://www.toshibatec.co.jp/

■ About the Smart CRM Platform 'betrend'

This is a smart CRM system provided by Beatrend Co., Ltd. that enables companies to distribute information to customers using smartphones and mobile phones. It features multi-contact channels such as push notifications from smartphone apps, email, and LINE, allowing the use of optimal information delivery methods. It also analyzes and utilizes behavioral history such as purchase amounts, points, and store visits to support efficient marketing measures tailored to customers. It has a track record of implementation across a wide range of industries and business types, primarily in food and beverage, retail, and service industries.

'betrend' service introduction video: https://youtu.be/T6UYt4Q2gys

'betrend' x 'LINE Mini App' integration introduction video: https://youtu.be/tb8FAwCEY74

Service site: https://www.betrend.com/service

■ About Beatrend Co., Ltd.

Beatrend Co., Ltd. develops 'betrend', a platform that realizes smart CRM, enabling companies to centrally manage and operate customer touchpoints using smartphones, tablets, and mobile phones. Since its founding in 2000, it has added functions in response to changes in marketing methods and has been adopted primarily by the distribution, food and beverage, and service industries. It provides a safe and highly reliable system through system operations that have obtained Information Security Management System (ISMS (ISO27001)) certification and a personal information management system that has acquired the Privacy Mark.

Website: https://www.betrend.com/

*Company names, product names, and service names mentioned in this press release are trademarks or registered trademarks of their respective companies.