betrend Supports Development of Toyota Co-op's Official 'MEGLiA' App
betrend, provider of the smart CRM platform 'betrend', has supported the development of the official 'MEGLiA' app for Toyota Co-op. The app digitizes physical membership cards and integrates payment and electronic receipt functions to enhance member convenience and operational efficiency.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 11:00
- 🔍 Collected: May 31, 2026 at 23:09 (108h 9m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 01:24 (26h 15m after Collected)
betrend Corporation (Headquarters: Shinagawa-ku, Tokyo; President: Hideaki Inoue), provider of the smart CRM platform 'betrend', has supported the development of the official 'MEGLiA' app for Toyota Co-op (Headquarters: Toyota City, Aichi Prefecture; Chairman: Osamu Niimi, hereinafter 'Meglia').
Background of Introduction
'MEGLiA' is the nickname for Toyota Co-op, which operates mainly in Toyota City, Aichi Prefecture. The cooperative aims to improve member convenience and deepen communication through community-based services.
In this app development, the cooperative digitized its existing physical membership card service to strengthen customer touchpoints via smartphones and further improve convenience through digital means. By linking information with the existing membership card (Meglia Card), the app provides information and services optimized for each individual's lifestyle based on accurate member data. Regarding payments, the latest security technology was introduced to minimize the risk of information leakage, ensuring safety that exceeds that of traditional physical cards.
This app integrates not only information dissemination but also 'Payment (Meglia Pay)' and 'Electronic Receipts (Smart Receipt)' functions. Furthermore, by introducing the 'betrend CSdelight Integration Plan,' it provides a cashless and receipt-less experience, supporting both member satisfaction and store operational efficiency.
Improved Convenience through External System Integration
This app integrates with the following external services via 'betrend connect,' the external integration program of the 'betrend' CRM platform:
1. Integration with 'Meglia Pay' (Value Design, Inc.)
Through integration with 'Value Card,' a cloud-based proprietary pay issuance service provided by Value Design, Inc., users can check their 'Meglia Pay' balance within the app. To prevent unauthorized use due to barcode leakage, a 'one-time barcode' that automatically updates at regular intervals is included. This allows users to check balances and expiration dates in real-time on their smartphones without carrying a physical card, supporting safe and smooth cashless payments.
2. Introduction of 'betrend CSdelight Integration Plan' (Toshiba Tec Corporation)
By introducing the 'betrend CSdelight Integration Plan' provided by Toshiba Tec Corporation, the app enables point management centered on the app membership card, as well as customer analysis and promotional measures utilizing purchase data. It also supports the 'Smart Receipt' electronic receipt service, allowing users to digitize and manage receipts within the app simply by presenting the barcode at the time of purchase.
Main Features of the 'MEGLiA' Official App
Digital Membership Card (Meglia Card): Displays a barcode on the smartphone for smooth presentation at the register. It also allows real-time checking of 'Meglia Point' balances and expiration dates, as well as 'Meglia Pay' balances. The payment barcode features a one-time barcode for enhanced security.
Electronic Receipt Integration: Linked with Toshiba Tec's 'Smart Receipt,' allowing users to check past purchase history and receipts within the app to support household management.
Notifications: Supports segmented distribution based on registered attributes and usage history, delivering optimal information tailored to individual interests.
Flyer Browsing & Store Search: Uses GPS to quickly search for nearby stores. Supports category filtering and keyword search, allowing users to easily check the latest flyers for each store.
Future Outlook
Moving forward, betrend will continue to expand the functions of 'betrend' to support the efficiency of member management in the food and retail industries and maximize customer traffic to physical stores.
Background of Introduction
'MEGLiA' is the nickname for Toyota Co-op, which operates mainly in Toyota City, Aichi Prefecture. The cooperative aims to improve member convenience and deepen communication through community-based services.
In this app development, the cooperative digitized its existing physical membership card service to strengthen customer touchpoints via smartphones and further improve convenience through digital means. By linking information with the existing membership card (Meglia Card), the app provides information and services optimized for each individual's lifestyle based on accurate member data. Regarding payments, the latest security technology was introduced to minimize the risk of information leakage, ensuring safety that exceeds that of traditional physical cards.
This app integrates not only information dissemination but also 'Payment (Meglia Pay)' and 'Electronic Receipts (Smart Receipt)' functions. Furthermore, by introducing the 'betrend CSdelight Integration Plan,' it provides a cashless and receipt-less experience, supporting both member satisfaction and store operational efficiency.
Improved Convenience through External System Integration
This app integrates with the following external services via 'betrend connect,' the external integration program of the 'betrend' CRM platform:
1. Integration with 'Meglia Pay' (Value Design, Inc.)
Through integration with 'Value Card,' a cloud-based proprietary pay issuance service provided by Value Design, Inc., users can check their 'Meglia Pay' balance within the app. To prevent unauthorized use due to barcode leakage, a 'one-time barcode' that automatically updates at regular intervals is included. This allows users to check balances and expiration dates in real-time on their smartphones without carrying a physical card, supporting safe and smooth cashless payments.
2. Introduction of 'betrend CSdelight Integration Plan' (Toshiba Tec Corporation)
By introducing the 'betrend CSdelight Integration Plan' provided by Toshiba Tec Corporation, the app enables point management centered on the app membership card, as well as customer analysis and promotional measures utilizing purchase data. It also supports the 'Smart Receipt' electronic receipt service, allowing users to digitize and manage receipts within the app simply by presenting the barcode at the time of purchase.
Main Features of the 'MEGLiA' Official App
Digital Membership Card (Meglia Card): Displays a barcode on the smartphone for smooth presentation at the register. It also allows real-time checking of 'Meglia Point' balances and expiration dates, as well as 'Meglia Pay' balances. The payment barcode features a one-time barcode for enhanced security.
Electronic Receipt Integration: Linked with Toshiba Tec's 'Smart Receipt,' allowing users to check past purchase history and receipts within the app to support household management.
Notifications: Supports segmented distribution based on registered attributes and usage history, delivering optimal information tailored to individual interests.
Flyer Browsing & Store Search: Uses GPS to quickly search for nearby stores. Supports category filtering and keyword search, allowing users to easily check the latest flyers for each store.
Future Outlook
Moving forward, betrend will continue to expand the functions of 'betrend' to support the efficiency of member management in the food and retail industries and maximize customer traffic to physical stores.
FAQ
Is similar app adoption progressing in Taiwan's retail sector?
Yes, major retail chains in Taiwan, such as PX Mart, are actively implementing app-based payment and loyalty management systems.