[Sugawara & Katsutomi Appointed Ambassadors] [Japan First] Crowdfunding Starts for 'AURUM', a Caffeine-Free Next-Gen Clean Energy Drink Using Rare Sinensis Cordyceps

Belife Co., Ltd. has launched a crowdfunding campaign for its clean energy drink brand 'AURUM' in June 2026. The target funding amount is 50 million yen. As a completely new energy drink with zero caffeine, sugar, artificial sweeteners, or additives, it proposes 'subtractive energy' from Japan to the world. The main ingredient is 'Cordyceps' cultivated domestically, based on approximately 40 years of research by Professor Shoji Oga, Professor Emeritus of the Faculty of Agriculture at Kyushu University. By stably cultivating rare Sinensis Cordyceps in a soy-based medium rather than insects, the company has minimized quality variations. Tax accountant Yuichi Sugawara and Katsutomi, CEO of muse Co., Ltd., have been appointed as brand ambassadors. The product is a 250ml carbonated drink, with shipping scheduled to begin in early August.