In the AI Era, the 'Human Brain' Determines Corporate Value: VURA Capital Innovation Proposes 'Brain Capital Management'

VURA Capital Innovation Holdings Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Naoki Kadowaki; hereinafter "VURA Capital Innovation") has proposed "Brain Capital Management (hereinafter BCM)," a new management model that strengthens and capitalizes on the "functioning of the brain" itself—such as human empathy, creativity, and inquiry—to realize sustainable corporate value creation in the AI era, and will proceed with its social implementation.\n\nWith the rapid evolution of AI democratizing knowledge and analysis, the essence of corporate competitiveness is shifting from "how much AI has been introduced" to "how much human-unique value can be created while using AI as an external brain." VURA Capital Innovation views this paradigm shift not as a mere extension of human capital management, but as a "redefinition of the human brain" and a "redefinition of enterprise value itself (Enterprise Redefinition)," and will drive this initiative forward.\n\nFrom the era of memorizing knowledge to the era of utilizing AI and converting human intelligence into value.\n\n■ Background: Why "Brain Capital Management" Now?\n\n"Brain Capital" is a concept that views individual brain health, cognitive ability, creativity, and thinking power as the core capital for future economic growth and corporate value. Since 2011, international organizations such as the OECD (Organisation for Economic Co-operation and Development) and academic fields have been systematizing it as a new economic concept integrating neuroscience, economics, education, and investment.\n\nIn recent years, as the construction of the "Brain Capital Grand Strategy" has accelerated globally, our company defines the essential values that the human brain continues to hold in the AI era in the following three areas:\n\n- Emotional connections between people (empathy, trust building, understanding emotions, etc.)\n- Basic research opening up unexplored areas (inquisitiveness and conceptualization power to generate one from zero)\n- Producing and expanding new values into society (creative power integrating business, technology, and capital)\n\nFrom a brain that memorizes knowledge to a "brain that utilizes AI, makes decisions, and envisions the future." Our company places the forming and accumulating of the "human brain" capable of creating value autonomously at the core of our management.\n\n■ The "3 Bs" Composing Brain Capital Management\n\n"Brain Capital Management," proposed by our company, is a management model integrating neuroscience and business to convert human-unique intelligence into corporate value. It is built around the following "3 Bs":\n\n- Belonging: Organizational connections based on psychological safety and empathy, allowing challenges by one's own will.\n- Base (Cognitive and Economic Foundation): A foundation that reduces lifestyle and economic stress through wage increases and growth investments, allowing 100% focus of brain cognitive resources on creative thinking and advanced decision-making.\n- Build (Career and Growth): A self-growth process of learning, enhancing knowledge and experience, and expanding human potential while using AI as a partner.\n\nBrain Capital Management is a management model that supports human intelligence generating "empathy, inquiry, and creation" through organization, economic foundations, and growth opportunities.\n\nAccumulating this "brain capital" over the medium to long term, we define the talent profile that can highly utilize AI while autonomously creating value as "Smart Brain." Accumulating Smart Brains as an organization will be the source of sustainable competitive advantage looking 10 years into the future.\n\n■ Toward "Demonstrable Management" Based on Neuroscience\n\nPrior to the company's establishment, our representative engaged in discussions with neuroscience researchers and experts to examine the redefinition of the "value of the human brain" in the AI era.\n\nIn this management model, rather than stopping at mere skills training, we build an organizational foundation with decision-making power that does not waver even in a rapidly changing market environment by accumulating each employee's "Cognitive Reserve." We also view co-creation with AI as an opportunity to stimulate the brain's "Neuroplasticity," translating change into energy for organizational growth.\n\nMoving away from management relying on "effort" and "grit," we will implement "demonstrable management" in society using the scientific findings of neuroscience as a compass.\n\n■ CEO Naoki Kadowaki Comment\n\n"To restore the presence of Japanese companies in the world, I believe the target we should invest in most right now is the 'human brain.' I am convinced that in an era where AI becomes smarter, continuing to train the human brain and maximizing its potential becomes the essence of management. What we must face now is not the 'anxiety of being replaced by AI.' The question is how much we can increase the number of 'Smart Brains' in society who can utilize AI as an 'external brain' to empathize, inquire, and create on their own. VURA Capital Innovation will present a new growth model for the AI era to society by converting brain capital into corporate value."\n\n■ Company Profile\n\nCompany Name: VURA Capital Innovation Holdings Inc.\n\nRepresentative: Representative Director and CEO Naoki Kadowaki\n\nEstablished: April 2026\n\nCapital: 10 million yen\n\nHeadquarters Location: Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022\n\nBusiness Description: Investment, business participation, and enterprise value redefinition\n\nOfficial Website: https://www.vuracapital.com/\n\nBrain Capital Management URL: https://www.vuracapital.com/brain-capital-management