Victor Entertainment, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Akira Ono) will hold the unique experiential event 'Disaster Evacuation Live,' where 'music x evacuation experience' intersects, on September 1, 2026 (Tue) at Veats Shibuya.
'Disaster Evacuation Live' is a new type of event where attendees can learn about disaster prevention through experience while enjoying live performances by artists. The venue is the live house 'Veats Shibuya.' While enveloped in pleasant music and enjoying the event as usual, at a certain point, the venue will switch to a scenario assuming 'an earthquake has occurred.' Attendees, guided by staff, will calmly experience the actual evacuation process.
At this event, you can learn useful points for emergencies, such as basic response methods during disasters and confirmation of evacuation routes within the venue. It is a program designed to help you prepare for 'what-if' scenarios without feeling overly anxious.
After the experience, you will return to your seats to enjoy the artist's live performance. It will be a deeply memorable time with a slightly different sense of security and awareness than usual.
The performing artists include 'Tomatoclub,' a unit formed by Masashi Yamada (THE BACK HORN) and Taku Muramatsu (Nothing's Carved In Stone) across their respective bands. Also performing is singer-songwriter 'Ayano Tsuji,' known for the hit song 'Kaze ni Naru' from the Studio Ghibli film 'The Cat Returns,' and who has recently provided many songs for commercials, movies, and dramas across a wide range of genres. Finally, 'Daishi Minamide x ON (Maverick Mom)' will perform in an acoustic format; Daishi Minamide and ON are members of Maverick Mom, a band from Ishikawa Prefecture that made their major debut in May this year with their 1st Full Album 'Travessia.'
Tomatoclub
Ayano Tsuji
Daishi Minamide x ON (Maverick Mom) *Acoustic Set
Applications are being accepted at VICTOR ONLINE STORE. The deadline is August 2, 2026 (Sun) at 23:59.
A lottery will be held, and the results are scheduled to be posted on your My Page around 17:00 on August 6, 2026 (Thu). We look forward to your applications.
'Disaster Evacuation Live' is a new form of entertainment that connects time for enjoying music with time for learning about disaster prevention. We will deliver an experience that allows you to enhance your disaster awareness while having fun in the special space of a live house.
Under its group philosophy 'Good Music, Good Culture,' Victor Entertainment aims to enrich people's daily lives and futures through the power of music and culture. We will contribute to the realization of a safe and secure society through disaster prevention initiatives in cooperation with local organizations and related institutions.
[Event Information]
Event Name: Veats Shibuya Disaster Evacuation Live 2026
Date: September 1, 2026 (Tue)
Venue: Veats Shibuya (https://veats.jp/#access)
Time: Doors Open 18:30 / Performance Starts 19:00
Performers: Tomatoclub / Ayano Tsuji / Daishi Minamide x ON (Maverick Mom) *Acoustic Set
(*Order of performance not indicated)
Price: Free admission (All seats unreserved/Advance application and lottery required), separate drink fee of 600 yen (cash only).
Attendees will receive original disaster prevention goods after the performance.
[How to Participate]
Application URL: https://victor-store.jp/special/hinantaikenlive2026
Application Period: July 1, 2026 (Wed) - August 2, 2026 (Sun) 23:59 Lottery Result Notification: Scheduled for around 17:00 on August 6, 2026 (Thu)
Event Precautions
*This event will include a disaster evacuation experience (evacuation drill) during the performance.
*Please come in comfortable clothing and footwear.
*Due to the progress of the evacuation experience, please enter the venue by the start time if possible. Please arrive with ample time.
*The evacuation route includes stairs.
*As this event involves a 'disaster evacuation experience' during the performance, please remain in your seat until the end of the show.
*All attendees must participate in the evacuation experience.
*A drink fee of 600 yen will be charged at the entrance. Payment is cash only.
*The venue is not responsible for any injuries, theft, accidents, or other troubles that may occur during the event.
*For recording purposes, photography and videography are planned within the venue. The photos and videos taken may be used internally and may also be used in advertisements and other materials in a way that does not identify individuals. Furthermore, if media coverage occurs, you may appear in photos or videos published in newspapers, magazines, or on the web. Please participate with your prior understanding.
*Event details are subject to change or cancellation without notice.
Victor Entertainment, Inc.
Victor Entertainment, Inc. began record production in 1928 as the music division of Japan Victor Company, Ltd. (now JVCKENWOOD Corporation).
Since its separation and independence as a record company in 1972, it has consistently served as the core of the entertainment business for the Victor Group (now JVCKENWOOD Group) as a comprehensive software company, developing a wide range of businesses centered on the planning, production, and sales of music software.
Throughout its long history, not only has music itself changed with the times, but the ways in which people enjoy music have also evolved.
However, the desire for people to seek 'dreams' and 'inspiration' from music and to live fulfilling lives has remained constant throughout every era.
Victor Entertainment, Inc. will celebrate its 100th anniversary in 2027.
Under our new group philosophy 'Good Music, Good Culture,' we are committed to pioneering new eras and contributing to culture and society through the power of entertainment, and we will continue to strive for the creation of new value with all our employees.
Official Website: https://www.jvcmusic.co.jp/
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: Veats Shibuya / THE BACK HORN / Nothing's Carved In Stone