BOSS OPEN 2026: Where Tennis Meets Style, Kicking Off the Grass Season

The men's tennis ATP250 tournament 'BOSS OPEN 2026' took place in Stuttgart, Germany, once again under the title sponsorship of BOSS, marking the prestigious start of the grass season where world-class tennis intersects with contemporary fashion. Held at the renowned grass courts of the Tennis Club Weissenhof, the event brought together star athletes and distinguished guests for a week where style and performance resonated in harmony.

Star-Studded Spectacle: The Thrill of Watching Was a Highlight

This year’s tournament drew significant attention not only for its intense on-court action but also for the presence of numerous celebrity guests in the stands, adding further glamour to the atmosphere. Attendees included Matteo Berrettini (BOSS brand ambassador), Corey Mylchreest, Matthew Broome, Josh Heuston, Emilia Schüle, Tom Bischof, Josefine Scholl, Tim Schaecker, Olivia Elliott, Timothy Mudiayi, and Janis Danner, among others.

Guests enjoyed the intensity of the matches up close through premium experiences such as courtside seating, exclusive VIP hospitality zones hosted by BOSS, and intimate dinners at local wineries. Through social media-shared content, organic interactions among talented guests, and a series of relaxed yet sophisticated gatherings, the 'BOSS OPEN' reaffirmed its position as a defining lifestyle event of the season.

Ben Shelton Claims Singles Title: Dominant Performance and Style on Court

On the court, an aggressive playing style and bold fashion statements defined the week. In singles, Ben Shelton triumphed over Taylor Fritz—BOSS brand ambassador and defending champion—in a thrilling match to claim the 'BOSS OPEN 2026' singles title. In doubles, the German pair Yannick Hanfmann and Jan-Lennard Struff defeated Daniil Glinka and Stefano Sakellaridis to win the doubles title. The high-level competition seamlessly blended with the tournament’s strong fashion-forward identity, resulting in a memorable week.

The BOSS Tennis Capsule Collection Embodies 'Functional Beauty'

Taylor Fritz, aiming for back-to-back titles, wore the latest apparel from BOSS’s 'BOSS Tennis Capsule Collection'. These pieces showcased BOSS’s signature refined aesthetics while delivering maximum performance functionality even at the highest competitive level, making a strong visual impact on the court.

Alongside Fritz, top players including Ben Shelton, Alexander Bublik, Jiri Lehecka, Frances Tiafoe, Alejandro Davidovich Fokina, Corentin Moutet, Jan-Lennard Struff, and Nick Kyrgios participated, delivering powerful serves, dynamic rallies, and uncompromising performances throughout the week.

Seamless Experience of 'Court and Lifestyle' at the Pop-Up Store

Marking its fifth year as title sponsor, BOSS elevated the tournament into a fully immersive brand experience. A pop-up store featuring BOSS activewear debuted on-site, offering collections inspired by the tournament and exclusive venue-only items. Visitors could try on and purchase styles ranging from cutting-edge tennis apparel to refined tailoring—pieces designed to excel both on the court and in everyday life.

By offering wardrobes that combine ease of movement, breathability, and durability without sacrificing style, BOSS infused the entire venue with confidence and excitement. Bold BOSS logos and signature branding elements placed throughout the venue created a cohesive visual identity across the event.

Strong Local Ties Centered on Tennis, Style, and Performance

Serving as title sponsor symbolizes HUGO BOSS’s deep connection with Stuttgart and the state of Baden-Württemberg, as well as its passionate commitment to tennis, style, and performance. Through unforgettable guest experiences, thrilling rallies, and impeccably styled looks, BOSS invites tennis fans worldwide to relive the highlights of 'BOSS OPEN 2026' and look forward to future on- and off-court developments.

About BOSS and HUGO BOSS:

BOSS is a brand for bold, self-determined individuals who live with passion, style, and purpose. Its collections feature dynamic, modern designs that empower people to fully and proudly embrace their identity as BOSS. The brand offers a wide range of products including heritage tailoring, performance suits, casual wear, denim, athleisure, and accessories. Licensed products include fragrances, eyewear, watches, and kids' apparel. BOSS worlds can be experienced at approximately 485 directly operated stores worldwide. As the core brand of HUGO BOSS, the company ranks among the top players in the global premium apparel market. The group operates under two main brands—BOSS and HUGO—offering collections through around 8,000 sales points in 128 countries, with online sales in 74 countries via hugoboss.com. Headquartered in Metzingen, Germany, the company employs approximately 17,500 people worldwide and recorded €4.3 billion in revenue for the 2025 fiscal year.