Over 75% of Marketing Heads Report Generative AI's Influence on Promotional Strategies
ValueCommerce surveyed marketing leaders on promotion strategies in the AI era. While nearly 80% acknowledge GenAI's impact, only 20% have a clear strategy, highlighting gaps in talent and measurement.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 20:00
- 🔍 Collected: May 26, 2026 at 11:31
- 🤖 AI Analyzed: May 26, 2026 at 23:10 (11h 38m after Collected)
ValueCommerce Inc., a provider of affiliate marketing services, conducted a survey titled '2026 Promotion Strategy in the AI Era' targeting final decision-makers in corporate marketing departments.
Survey Summary:
- Over 75% of respondents stated that the spread of Generative AI has influenced their promotion strategy.
- Only 20% reported having a 'clearly defined strategy' for promotion in the current AI-driven era.
- Only 20% feel their current promotion measures are 'sufficiently adapted' to changes in search behavior caused by AI.
- Top 3 prioritized promotion measures: 1st, 'Content expansion for company websites'; 2nd, 'Listing ads'; 3rd (tied), 'SEO measures' and 'Display ads'.
- Currently prioritized efforts: The most frequent answer was 'encouraging word-of-mouth on SNS by general users'.
- Challenges in implementation: Approx. 94% of companies face challenges, primarily 'lack of internal expertise and talent' and 'difficulty in measuring ROI'.
Survey Overview:
Period: April 6-7, 2026
Method: Internet-based survey
Target: Corporate marketing department final decision-makers (men and women, 20s-50s)
Participants: 315 people
Monitor Provider: RC Research Data
Survey Summary:
- Over 75% of respondents stated that the spread of Generative AI has influenced their promotion strategy.
- Only 20% reported having a 'clearly defined strategy' for promotion in the current AI-driven era.
- Only 20% feel their current promotion measures are 'sufficiently adapted' to changes in search behavior caused by AI.
- Top 3 prioritized promotion measures: 1st, 'Content expansion for company websites'; 2nd, 'Listing ads'; 3rd (tied), 'SEO measures' and 'Display ads'.
- Currently prioritized efforts: The most frequent answer was 'encouraging word-of-mouth on SNS by general users'.
- Challenges in implementation: Approx. 94% of companies face challenges, primarily 'lack of internal expertise and talent' and 'difficulty in measuring ROI'.
Survey Overview:
Period: April 6-7, 2026
Method: Internet-based survey
Target: Corporate marketing department final decision-makers (men and women, 20s-50s)
Participants: 315 people
Monitor Provider: RC Research Data
FAQ
生成AIがプロモーション戦略に影響を与えていると回答した割合は？
バリューコマースの調査によると、マーケティング部門最終責任者の75%以上が生成AIの普及は自社のプロモーション戦略に影響を与えていると回答しています。
AI時代におけるプロモーション戦略の検討状況は？
戦略が明確に定まっていると回答した企業は20%にとどまり、方針を模索している企業が大多数を占めています。
企業が生成AI普及後に重要だと考えるプロモーション施策のトップ3は？
1位が「自社サイトのコンテンツ拡充」、2位が「リスティング広告」、同率3位が「SEO対策」および「ディスプレイ広告」です。
生成AI時代に対応するプロモーション推進上の課題は？
調査対象企業の約94%が課題を抱えており、主なものとして「社内の専門知識や人材が不足していること」や「費用対効果の測定が難しいこと」が挙げられています。
生成AI時代に対応するために企業が現在強化している施策は？
調査において最も多くの企業が回答したのは「一般ユーザーによるSNSでのクチコミ促進」です。