What percentage of marketing leaders at ValueCommerce reported GenAI influencing their promotional strategies?

Over 75% of marketing leaders reported GenAI's influence on promotional strategies in the ValueCommerce survey.

How many marketing heads in the ValueCommerce study said they have a clear GenAI strategy by 2024?

Only 20% of marketing leaders in the ValueCommerce survey reported having a clear Gen游戏副本 strategy.

What was the main finding from ValueCommerce's 2024 survey regarding talent and GenAI in marketing?

The ValueCommerce 2024 survey found significant gaps in talent and measurement for GenAI in marketing teams.

According to ValueCommerce, what percentage of marketers lack a defined GenAI implementation plan?

80% of marketers in the ValueCommerce survey lack a defined GenAI implementation plan as of 2024.

Which company conducted a 2024 survey on generative AI's impact on promotional strategies?

ValueCommerce conducted a 2024 survey on gener游戏副本 AI's impact on promotional strategies among marketing leaders.

Over 75% of Marketing Heads Report Generative AI's Influence on Promotional Strategies

Published May 26, 2026 8:00 PM ・ Updated Jun 14, 2026 2:58 PM ・ 2 min read ・ Source: PR TIMES

ValueCommerce surveyed marketing leaders on promotion strategies in the AI era. While nearly 80% acknowledge GenAI's impact, only 20% have a clear strategy, highlighting gaps in talent and measurement.

ValueCommerce Inc., a provider of affiliate marketing services, conducted a survey titled '2026 Promotion Strategy in the AI Era' targeting final decision-makers in corporate marketing departments.

Survey Summary: - Over 75% of respondents stated that the spread of Generative AI has influenced their promotion strategy. - Only 20% reported having a 'clearly defined strategy' for promotion in the current AI-driven era. - Only 20% feel their current promotion measures are 'sufficiently adapted' to changes in search behavior caused by AI. - Top 3 prioritized promotion measures: 1st, 'Content expansion for company websites'; 2nd, 'Listing ads'; 3rd (tied), 'SEO measures' and 'Display ads'. - Currently prioritized efforts: The most frequent answer was 'encouraging word-of-mouth on SNS by general users'. - Challenges in implementation: Approx. 94% of companies face challenges, primarily 'lack of internal expertise and talent' and 'difficulty in measuring ROI'.

Survey Overview: Period: April 6-7, 2026 Method: Internet-based survey Target: Corporate marketing department final decision-makers (men and women, 20s-50s) Participants: 315 people Monitor Provider: RC Research Data

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Source: PR TIMES
Category: Survey

Over 75% of Marketing Heads Report Generative AI's Influence on Promotional Strategies

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