Coleman Launches Portal Site "Choco-Camp!" Proposing Ways to Enjoy Day Camping

Newell Brands G.K. Coleman Division (Headquarters: Minato-ku, Tokyo; President: Mark Pansard, hereinafter referred to as Coleman) has launched the portal site "Choco-Camp!" on July 2, 2026 (Thu), with the theme "Add a 'little' camping feel to your holiday outings!"

This site conveys the appeal of day camping and introduces model course-based outing routes that can be immediately implemented on your next holiday. All routes are recommended plans unique to Coleman that can be easily enjoyed even by those who do not own camping equipment.

What is "Choco-Camp!"?

This is a portal site by comprehensive outdoor brand Coleman that proposes ways to enjoy day camping. For camping beginners who feel that "camping is too difficult" and families who love nature, we introduce plans that allow you to easily enjoy a camping feel even for a short time during your usual outings.

The site introduces a total of 12 campsites in areas from Kyushu to Kanto, which are ideal for day camping, and also features specific one-day schedule examples that combine the popular activities of each facility with nearby spots and tourist facilities. By simply referring to the outing plans, even those without camping gear can easily experience a camping feel, truly a "travel itinerary."

● Site URL: https://www.coleman.co.jp/special/higaericamp/

● Launch Date: July 2, 2026 (Thu)

Points of "Choco-Camp!"

1 Find outing plans that beginners can easily enjoy!

We introduce outing plans that can be enjoyed not only at campsites but also at surrounding facilities and tourist spots. Since the schedule is shown by the hour, you can concretely imagine how to spend your day.

This alleviates the anxiety of camping beginners who may feel "I don't know what to do," allowing them to enjoy the camping feel with peace of mind.

2 Find activities that create lasting memories for your family!

Since you can search for campsites by desired activities or interests, you can easily find destinations that match diverse needs, such as "I want to play with my pet" or "I want to relax while drinking alcohol."

3 Find campsites that are easy to incorporate into your usual outings!

If the area for your outing is decided, you can search for campsites in the surrounding area. You can easily incorporate a camping experience into your usual outings, such as stopping by before or after sightseeing or leisure activities.

Please see the URL below for the full release.

http://www.coleman.co.jp/wp-content/uploads/2026/07/2026-Coleman-Chocottocamp.pdf

Newell Brands G.K.

・Directors: Sean Charles Beckstrom, Mark Pansard (President)

・Number of Employees: 371 *Direct employees only (as of December 31, 2025)

・Address: Shibaura Square Building, 4-9-25 Shibaura, Minato-ku, Tokyo 108-0023

Since 1976, we have been planning, manufacturing, importing, and domestically selling various Coleman products.

Coleman HP: http://www.coleman.co.jp/

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