Coleman Launches '50 Limited' Series to Commemorate 50th Anniversary in Japan

Newell Brands Japan's Coleman division announced the '50 Limited' series, a collection of classic leisure items featuring limited-edition colors and logos to mark its 50th anniversary in Japan. Since entering the Japanese market in 1976, Coleman has developed products suited to the local climate. The anniversary models feature the traditional 'Sakura Kikko' pattern, symbolizing longevity and new beginnings, and the 'Shungyo' color, inspired by the spring dawn sky. The lineup includes the Quick-Up Shade, Picnic Mat, Take 9 cooler, Outdoor Wagon NX, Lay Chair NX18, and the Walker series. Additionally, the company is collaborating with BEAMS and launching various campaigns to celebrate this milestone.