Your Episode Becomes a Manga!? Coleman Japan 50th Anniversary Camp Episode Submission Campaign to be Held

Newell Brands Japan LLC Coleman Division (Headquarters: Minato-ku, Tokyo; President: Yutaka Nakasato; hereinafter "Coleman") will hold a user-participation SNS campaign, "Your Episode Becomes a Manga!? Coleman Japan 50th Anniversary Camp Episode Submission Campaign," from May 1 (Friday) to May 18 (Monday), 2026, to commemorate Coleman's 50th anniversary in Japan.

In this campaign, we will solicit episodes from campers on X (formerly Twitter) under themes such as "Common Camp Experiences" or "Camps I Want to Experience." Grand Prize winners (5 in total) will have their selected works adapted into 4-panel manga by 5 popular manga artists active on social media. By visualizing outdoor experiences through the approachable expression of manga, we aim to convey the fun and appeal of camping to a wide range of generations. Additionally, Excellence Award winners (5 in total) will receive original Edo Kiriko pair glasses adorned with the 50th-anniversary logo, made by Kimoto Glass, and Coleman Award winners (140 in total) will receive original bandanas with a 50th-anniversary limited design.

■ Campaign Background

Coleman, founded in the United States in 1900, began its brand expansion in Japan on May 12, 1976. In 2026, it will celebrate its significant 50th anniversary in Japan. This campaign was planned as an "anniversary initiative that puts the experiences and feelings of people who have enjoyed the outdoors with Coleman over the past 50 years at the forefront." In recent years, outdoor activities have transformed from special experiences into a casual lifestyle that families and friends can easily enjoy. In this campaign, we adopted the participatory and empathetic expression of manga as a way to share such familiar outdoor lifestyles.

■ Campaign Details

Name
Your Episode Becomes a Manga!?
Coleman Japan 50th Anniversary Camp Episode Submission Campaign

Application Period
May 1, 2026 (Friday) 00:00 to May 18, 2026 (Monday) 23:59

Application Themes
Choose one of the following themes to apply:
1. Common Camp Experiences!
2. Camps I Want to Experience!

How to Apply
・Submit via X (formerly Twitter)
・Submit via the application form on the campaign website
*Please check the special website for details.

Special Website
https://www.coleman.co.jp/coleman50th/magazine/

Awards
[Grand Prize] (5 winners)
5 popular manga artists active on social media will create 4-panel manga based on the submitted episodes.

[Excellence Award] (5 winners)
Original Edo Kiriko pair glasses adorned with the Japan 50th Anniversary logo, made by Kimoto Glass.

[Coleman Award] (140 winners)
Original bandana with a 50th-anniversary limited design.

Original Edo Kiriko pair glasses Original bandana

■ Participating Manga Artist Profiles

[Nukosama-chan] @nukosama
Manga artist who became a beautiful girl after too many cancellations. Hobbies include road biking and alcohol. Posts manga daily at 6 PM, but often posts late at night for alcohol-themed manga.

[Mabo] @yoitan_diary
Usually creates manga about everyday trivialities on Instagram, X, and Threads. Every day is full of surprises and wonders.

[Ika Gorilla] @ika_redhot
An otaku girl with the appearance of a squid and a gorilla. Wants to improve her drawing skills but is often overwhelmed by the harsh realities.

[dollly] @ddddolly
Read as Dolly. Manga "Chun Manga" all 2 volumes.

[Mozuku] @mozuku_zqu
Works as an office worker daily and posts essay manga on social media. Author of "Every Day I Work Hard, I'm Great" and "Every Day I Live Hard, I'm Great" (KADOKAWA).

■ Relay Posting Project by Manga Influencers Also Held Simultaneously

As part of the "Your Episode Becomes a Manga!? Coleman Japan 50th Anniversary Camp Episode Submission Campaign," a relay posting project of original manga by a total of 10 manga influencers, including the 5 participating manga artists, will be held on X for 10 days from May 3 (Saturday) to May 12 (Monday), 2026, which is Coleman's Japan founding day. The posted works will depict Coleman's journey so far, the future of camping 50 years from now, and memories with Coleman, from the perspective of each manga artist. By communicating the brand's history and future from multiple angles through the expression of manga, we will celebrate Coleman's 50th anniversary in Japan.

The full press release can be viewed at the following URL:
http://www.coleman.co.jp/wp-content/uploads/2026/04/2