Nihon Monitor 2026 First Half Talent CM Endorsement Ranking

Nihon Monitor Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Miki Nirasawa), a media research and analysis company, has compiled the "2026 First Half Talent CM Endorsement Ranking" based on CM placement status from January to June 2026. The survey results are also available on our website. (https://www.n-monitor.co.jp/)

[Survey Results]

In the first half of 2026, Haruna Kawaguchi secured the top position with 17 companies. Maintaining the momentum from last year's annual top ranking, she demonstrated stable strength by garnering strong support across a wide range of genres. Following closely with 16 companies are Mio Imada and Shohei Ohtani. Shohei Ohtani, in particular, proved his top-tier popularity in the CM world with his overwhelming presence that transcends the boundaries of sports. Mana Ashida follows with 15 companies, a narrow margin that suggests the race for the annual top spot could become even more intense depending on the second half of the year. While the top-tier talents continue to maintain high popularity, the rise of talents from the sports world and the new generation was also notable. New faces such as Ritsu Doan, Mei Hata, and MAHINA from the girl group "HANA" have emerged, and changes are beginning to be seen in the lineup of the ranking. Ritsu Doan, in particular, made a significant leap from one company last year to eight companies this year, increasing his presence in CMs alongside his performance in the recent World Cup. Furthermore, MAHINA, despite being only about a year since her debut, has made a remarkable leap with endorsements from seven companies. Expectations are high for their performance in the second half of the year, along with Hayato Sano from the dance vocal group "M!LK" and the "Rikuryu" figure skating pair Riku Miura and Ryuichi Kihara.

[Survey Overview]

▼ Survey Item: Ranking of the number of CM endorsements by talent appearing in TV commercials

▼ Survey Period: January 1, 2026 - June 21, 2026

▼ Target Stations: Nippon TV / TV Asahi / TBS / TV Tokyo / Fuji TV (Broadcasts on terrestrial digital terrestrial waves in the Tokyo metropolitan area)

▼ Notes: Excludes program promotions, CMs featuring self-collaboration with programs the talent appears in, CMs for CDs, DVDs, games, apps, music distribution, movies, and appearances within music MV, as well as narration-only appearances.

The count of company endorsements was based on whether the CM in which the talent appeared was actually broadcast, not on the "contract period." Additionally, if a talent had endorsements from multiple companies within the same corporate group, each was counted as one company.

2026 First Half Talent CM Endorsement Ranking

17 companies

Haruna Kawaguchi

eBay Japan / ENEOS / Odakyu Electric Railway / Kumagai Gumi / Clue / Grop / Suntory / JCB / Shionogi Healthcare / Nippon Steel / NEC / Hamazushi / Mitsubishi UFJ Morgan Stanley Securities / Morinaga Milk Industry / Lion / LIFULL / LAVA International

16 companies

Mio Imada

AOKI / Indeed / SCSK / Kirin Brewery / KOSÉ Cosmeport / Johnson & Johnson / National Prefectures and 20 Designated Cities (Mizuho Bank) / Dai-ichi Life Insurance / Federation of Electric Power Companies of Japan / Nichirei Foods / Nintendo / Hankyu Hanshin Properties / P&G / Halen Japan / Mister Donut (Duskin) / Rakuten Mobile

Shohei Ohtani

ECC / Ito En / SGC / Kirin Beverage / Kowa / KOSÉ / Konami Digital Entertainment / Sumitomo Rubber Industries / Seiko Watch / SECOM / DIP / Nishikawa / Nisshin Seifun Welna / Japan Airlines / Nintendo / FamilyMart

15 companies

Mana Ashida

Ajinomoto / H.I.S. / SBI Securities / SBI General Insurance / Ophtecs / Sato Foods / JX Nippon Mining & Metals / Shionogi Healthcare / SKY Perfect JSAT / Suzuki / Suzuyo / Hitachi Global Life Solutions / Yamazaki Baking / Lion / Y!mobile (SoftBank)

12 companies

Ryohei Suzuki

Alinamin Pharmaceutical / Gaiame.com / Kirin Brewery / Kirin Beverage / Starts Corporation / Central Japan Railway Company / Nichirei Foods / Nissan Motor / Japan Sport Council / P&G / Pitatto House Network / Recruit

Minami Hamabe

And Esty HD / Kao / Kirin Brewery / KOSÉ Cosmeport / Sharp / National Federation of Agricultural Cooperative Associations / Denyo / East Japan Railway Company / FANCL / Menicon / UBE / Lotte

11 companies

Kento Kaku

Ajinomoto / SS Pharmaceutical / NTT Docomo / Kao / Canon Marketing Japan / Kirin Brewery / Cosmo Oil / Speak Buddy / Nippon Kentucky Fried Chicken / Meiji / LeTech

Nonoka Kamishiraishi

GO / Suntory Beverage & Food / Star Surgical / National Prefectures and 20 Designated Cities (Mizuho Bank) / Pacific Cement / Trifall / Japanese Red Cross Society / Japan Commercial Broadcasters Association / Fujiya / The Yomiuri Shimbun / RAKS

Riisa Naka

Asahi Group Foods / Asahi Beer / Ajinomoto / Uber Japan / Kao / Google / Circlex / Tokyu Corporation / Nissan Motor / NIVEA KAO / Recruit

10 companies

Elaiza Ikeda

GA Technologies / Daihatsu Motor / Chacott / Electric Power Development / Toridoll / Fukoku Mutual Life Insurance / Pernod Ricard Japan / Pokémon / Pokka Sapporo Food & Beverage / LAVA International

Natsuki Deguchi

AIDEM / Ajinomoto / At Home / AEON / Kirin Beverage / BANDAI SPIRITS / Fujikura / Mizuho Bank / Mizuho Financial Group / Meiji

Tori Matsuzaka

Kao / Kirishima Brewery / JCB / Source Next / Sony Life Insurance / Tiger Corporation / Daiwa House Industry / Chugai Pharmaceutical / House Foods Group / Yakult Honsha

9 companies

Sairi Ito

SS Pharmaceutical / S&B Foods / Suntory / Suntory Beverage & Food / National Association of Credit Unions / Daihatsu Motor / McDonald's Japan / Pokémon / Recruit

Ryunosuke Kamiki

Suntory / Suntory Beverage & Food / Sekisui House Real Estate / National Prefectures and 20 Designated Cities (Mizuho Bank) / McDonald's Japan / Bandai / Mitsubishi Electric / RAKSUL / Recruit Staffing

Takuya Kimura

OWNDAYS / Shape Up House / Huawei Japan / Mynavi / Mitsubishi UFJ Bank / Mitsubishi UFJ NICOS / Yoshinoya / YODOKO / Lotte

Hana Sugisaki

NSW / KIYO Learning / Suntory / Suntory Beverage & Food / Shikishima Baking / Tosoh Corporation / Nikkei Inc. / Norinchukin Bank / P&G

Masami Nagasawa

Asahi Soft Drinks / Asahi Beer / NTT East / Shiseido / Sumitomo Forestry / KINCHO / Japan Racing Association / BYD Japan / Lion

Ryo Narita

Asahi Beer / Samsung Electronics Japan / National Prefectures and 20 Designated Cities (Mizuho Bank) / DAZN Japan Investment / TOPPAN Holdings / Nikka Whisky (Asahi Beer) / Lion / Rakuten Group / Lotte

Kazuya Ninomiya

Amazon Japan / NTT Docomo / GungHo Online Entertainment / Suntory / JCB / DHC / Toridoll / Nomura Real Estate Solutions / P&G

Ryusei Yokohama

Asahi Beer / umiOS / Koikeya / Samsung Electronics Japan / Special Wards Racing Association (Tokyo City Keiba) / Nittetsu Kowa Real Estate / Fujifilm / Proto Corporation / Lion

Riho Yoshioka

Asahi Beer / National Prefectures and 20 Designated Cities (Mizuho Bank) / ZOZO / Urban Renaissance Agency / Nissin Foods / Hitachi Global Life Solutions / Meiji / Megane Top / Yokohama Rubber

8 companies

Kasumi Arimura

Ito En / Kao / KDDI / Daiichi Sankyo Healthcare / Tokyo Metro / Nissan Motor / Hagoromo Foods / Mynavi

Kasumi Ishikawa

Ace / Kinoshita Group / Carelitz & Partners / National Federation of Agricultural Cooperative Associations / Choshu Sangyo / Toto Kanko Bus / Japan Sport Council / MinebeaMitsumi

Satomi Ishihara

WealthNavi / Kao / Kirin Beverage / Sukiya / Daiichi Sankyo Healthcare / Dai Nippon Printing / Mitsubishi UFJ Bank / Mitsubishi UFJ NICOS

Aya Ueto

AOKI / Kumon Institute of Education / Suntory / SodaStream / SoftBank / Toridoll / Meiji / Lion

Hiroshi Oizumi (TEAM NACS)

Uber Japan / ENEOS / MTG / Suntory / Daiichikosho / TOPPAN Holdings / Yakult Honsha / YAMASA Corporation

Fuma Kikuchi (timelesz)

AOKI / Inforich / NEC Nets SI / Koizumi Seiki / P&G / Paidy / Yamamori / Recruit

Takumi Kitamura (DISH//)

Asahi Beer / Dynabook / Daihatsu Motor / Nestle Japan / Persol Career / Sumitomo Mitsui Card / Sumitomo Mitsui Banking Corporation / Universal Studios Japan

Fuka Koshiba

NTT Solmare / Kirin Brewery / CCI / Tanabe Pharma / Nissin Oillio Group / NatureLab / Sumitomo Mitsui Card / Yamazaki Baking

Takumi Saitoh

NTT Sonority / Gaga Corporation / Kowa / Suntory / Nissho Sangyo / Japan Steel Works / Fuji Electric / Recruit

Daisuke Sakuma (Snow Man)

Clue / Konami Digital Entertainment / DIP / BANDAI SPIRITS / Puma Japan / Petline / Mercari / Ryukakusan

Hiroshi Tamaki

Alinamin Pharmaceutical / AEON / Imuraya / Elanco Japan / Kao / Kagome / Sony General Insurance / Hoyu

Ritsu Doan

Apahotel / Indeed / Google / TOYO TIRE / Coca-Cola Japan / Japan Professional Football League / Visa Worldwide Japan / Mizuho Financial Group

Nao

Kumon Institute of Education / Kobe Steel / Kojima / Suntory / Suntory Beverage & Food / Toyo Suisan / Mitsui Direct General Insurance / Leverages Medical Care

Mei Hata

Earth Corporation / AOKI / Kao / Quick / Daito Trust Construction / TMEIC / Coca-Cola Japan / Bourbon

Suzu Hirose

AGC / FP Partner / Suntory / Shiseido / SoftBank / Fujifilm / Mitsui Fudosan / Lion

Ai Miyagi

Asahi Shimbun Company / Kao / Kanebo Cosmetics / Sapporo Breweries / SCREEN Holdings / Seibu Railway / Japan Racing Association / Mitsui Fudosan Commercial Management

Ren Meguro (Snow Man)

Intermetic / Oji Nepia / Kikkoman / Kirin Brewery / Kirin Beverage / TVS REGZA / Mizuho Bank / medicube

Ryo Yoshizawa

IRIS OHYAMA / Speak Japan / Taisho Pharmaceutical / McDonald's Japan / Fujifilm / Pokémon / Mynavi / Mizuho Bank

7 companies

Hiroshi Abe

Asahi Beer / Ajinomoto / Shibaura Machine / Sekisui Chemical Co., Ltd. / Zojirushi Corporation / Sony General Insurance / Daiichi Sankyo Healthcare

Haruka Ayase

Alinamin Pharmaceutical / Kirin Brewery / Nippon Life Insurance / P&G / Fast Retailing (UNIQLO) / Fujipan / Mazda

Anne

Aioi Nissay Dowa Insurance / Uber Japan / Kintetsu Group Holdings / Shiseido / Daiichi Sankyo Healthcare / Volvo Car Japan / Yakult Honsha

Jyunichi Okada

Asahi Beer / Jaguar Land Rover Japan / Central Security Patrol / Tokyu Livable / NGK / McDonald's Japan / Lion

Keiko Kitagawa

Kikkoman Soyfoods / KOSÉ / Citizen Watch / Tokio Marine & Nichido Fire Insurance / Mitsubishi Heavy Industries / Mitsubishi Heavy Industries Thermal Systems / Mori Trust Holdings

Eiko Koike

Ajinomoto / SOMPO Direct General Insurance / Nitori / Plus Alpha Consulting / Halen Japan / Unicharm / Y!mobile (SoftBank)

Fumiya Takahashi

SBS Holdings / Kao / Google / Kuraray / Sukiya / Coca-Cola Japan / Mizkan

Atsuhiro Tsuda (Dian)

Kakaku.com / KINCHO / Demae-can / Nissan Motor / Nissin Foods / FANY / Sumitomo Mitsui Banking Corporation

Kanna Hashimoto

Aoyama Trading / NI Consulting / KOSÉ Cosmeport /タイミー / House Foods / Yamazaki Biscuits / Rohto Pharmaceutical

Nanoka Hara

Ida Laboratories / Idemitsu Kosan / Japan Post Insurance / Kikkoman / Kowa / Prima Meat Packers / Meiji

Alice Hirose

Kirin Brewery / Toda Corporation / Hisamitsu Pharmaceutical / Matsui Securities / Yamazaki Biscuits / Lion / Recruit

Yutaka Matsushige

CP One Japan / At Home / Kirin Brewery / Sansan / Daisho / Honda Motor / Lion

Kohei Matsushita

Asahi Shimbun Company / Asahi Beer / Kao / Daito Trust Construction / Tokai Pickles / Nanairo Life Insurance / Fast Retailing (UNIQLO)

Hokuto Matsumura (SixTONES)

SHIRORU / SoftBank / Dai-ichi Life Insurance / Toridoll / Pokémon / Rainmakers / East Japan Railway Company

Wakana Matsumoto

Amazon Japan / ORIX Hotel Management / Kao / Canon Marketing Japan / Kirin Brewery / Kracie / Daiichi Sankyo Healthcare

MAHINA (HANA)

Apple / Otsuka Pharmaceutical / Kracie / KOSÉ Cosmeport / McDonald's Japan / Pokémon / Lotte

Yuuki Yamada

MTG / Kao / Kowa / Sapporo Breweries / Suzuki / Nippon Life Insurance / Bandai

Koji Yamamoto

Ajinomoto / NTT Anode Energy / Suntory / National Prefectures and 20 Designated Cities (Mizuho Bank) / KINCHO / Daihatsu Motor / P&G

Yuriko Yoshitaka

Kao / J:COM / Daihatsu Motor / Daiwa House Industry / Hisamitsu Pharmaceutical / Sumitomo Mitsui Card / Sumitomo Mitsui Banking Corporation

Kyoko Yoshine

Asahi Beer / Itanji / Iwatsuka Confectionery / Sanyo Foods / Sky / General Insurance Association of Japan / East Japan Railway Company

Talents Who Made a Leap in the First Half of 2026 and Talents to Watch in the Second Half

['2024 Overall' '2025 First Half' '2025 Overall' '2026 First Half']

1 company -> 1 company -> 1 company -> 8 companies Ritsu Doan

3 companies -> 1 company -> 4 companies -> 8 companies Mei Hata

3 companies -> 2 companies -> 6 companies -> 7 companies Atsuhiro Tsuda (Dian)

0 companies -> 0 companies -> 1 company -> 7 companies MAHINA (HANA)

0 companies -> 0 companies -> 4 companies -> 5 companies Takuto Teranisi (timelesz)

2 companies -> 1 company -> 3 companies -> 4 companies Hayato Sano (M!LK)

0 companies -> 0 companies -> 0 companies -> 3 companies Riku Miura / Ryuichi Kihara

0 companies -> 0 companies -> 1 company -> 3 companies CANDY TUNE