Dog Diner股份有限公司發布了一支新的宣傳音樂影片，將寵物的口臭描繪成摧毀城市的怪獸，以提高大眾對牙周病嚴重健康風險的認識，並推廣其「吃的潔牙革命」粉末作為簡單的解決方案。
銷售寵物保健食品的Dog Diner股份有限公司，公開了旨在提高大眾對犬貓牙周病問題認識的音樂影片系列《吃完飯後，就來場潔牙革命》第五集「口臭的破壞力是巨大的」。影片以「摧毀城市的怪獸咆哮」比喻寵物口臭，向怪獸電影致敬，描繪了東京被破壞的場景。此舉旨在傳達口臭不僅造成社交困擾，更嚴重的「破壞力」在於牙周病菌會透過血液影響心臟、大腦和腎臟，縮短寵物壽命。該公司提倡使用其產品「吃的潔牙革命」，一種只需灑在食物上的無添加口腔護理粉末，作為解決方案。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Press Release
常見問題
What is the new music video 'Bad Breath is Immensely Destructive' about?
It is the fifth installment in a series that uses a monster movie theme, where a giant dog's bad breath destroys Tokyo, to symbolize the severe social and health impacts of pet periodontal disease.
What is the key message of the campaign?
The campaign's message is that pet bad breath has a massive 'destructive power,' not only socially but also physically, as it's a sign of periodontal disease which can damage a pet's internal organs and shorten its life.
What product is being promoted in the video?
The video promotes 'Taberu Hamigaki Kakumei' (Eating Dental Revolution), an all-natural, additive-free powder containing propolis that can be sprinkled on pet food for easy oral care.
Why did the company choose a monster movie theme?
They chose an entertaining and exaggerated theme to capture attention and help pet owners realize the serious, underlying truth about the dangers of pet bad breath in a memorable way, rather than just presenting facts and data.
What statistics about pet periodontal disease are mentioned?
The article states that approximately 80% of dogs over three years old have periodontal disease, and those with severe cases have a 1.4 to 1.6 times higher risk of death.