Dog Diner Releases 8th MV 'Bad Breath Beats Ninjas' to Raise Awareness on Pet Periodontal Disease

Dog Diner Inc. (Headquarters: Akasaka, Minato-ku, Tokyo; CEO: Masako Ishida), an online retailer of pet health foods, released the 8th music video in its educational series titled 'If You've Eaten, Toothbrushing Revolution,' titled 'Bad Breath Beats Ninjas! Toy Poodle Edition,' on June 11, 2026. The video features a regular, cute toy poodle that, when cornered by ninjas, inadvertently defeats them with its bad breath. The video uses this reversed narrative to show that bad breath in pets is a sign of lack of care, often overlooked behind the 'cuteness'.

MV Story The story follows a cute toy poodle cornered by ninjas. In a moment of desperation, it breathes out, defeating the attackers with the power of its bad breath. Immediately after, the message appears: 'Bad breath is not meant to defeat villains; it is a sign that care is needed.'

Background and Purpose Dog Diner aims to change the mindset of owners who treat their pets' bad breath as a joke. With approximately 80% of dogs over the age of three suffering from periodontal disease, the company highlights that this condition can trigger heart, kidney, and brain diseases. The video intends to make owners pause and take the issue seriously through entertainment.