Hate Brushing Teeth: Awareness MV 'If You've Eaten, Toothbrushing Revolution' Vol.3 Released, Featuring 'Common Dog Behaviors'
Dog Diner Co., Ltd. has released Vol.3 of its awareness music video series 'If You've Eaten, Toothbrushing Revolution' titled 'I Hate Brushing My Teeth Edition' on May 8, 2026. This MV uses relatable 'common dog behaviors' to empathize with pet owners, aiming to raise awareness about pet periodontal disease and the importance of oral care through an easy-to-continue solution.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 19:35
- 🔍 Collected: May 8, 2026 at 11:02
- 🤖 AI Analyzed: May 9, 2026 at 01:47 (14h 44m after Collected)
“Everyone hates brushing their teeth. That's why you just sprinkle it on their food.” Eating Toothbrushing Revolution Vol.3 Pomeranian Edition.
Dog Diner Co., Ltd. (Headquarters: Akasaka, Minato-ku, Tokyo; Representative Director: Maako Ishida), which sells pet health food online, released its original music video 'If You've Eaten, Toothbrushing Revolution' Vol.3 'I Hate Brushing My Teeth Edition' on May 8, 2026. This MV is the third installment in the series, following Vol.1 'Pomeranian Edition' (empathy-driven) and Vol.2 'Shiba Inu Edition' (comedy-driven). It depicts 'common dog behaviors' that many owners will nod to, thinking, 'My dog does that too!' — like staring at passers-by, sleeping all the time, or taking over the owner's spot. The narrative then lands on a common struggle: 'They absolutely won't let me brush their teeth.' By starting with empathy, the video aims to provide an opportunity for people to consider pet oral care.
▼ Music Video Viewing URLs
YouTube: https://www.youtube.com/shorts/rRAm3rC5FOE
Special Page (Rakuten): https://www.rakuten.co.jp/dogdiner/contents/hamigaki11/
■ Overview of Music Video Release
Dog Diner Co., Ltd. has released the third installment, 'I Hate Brushing My Teeth Edition,' of its awareness music video series 'If You've Eaten, Toothbrushing Revolution,' which conveys the importance of oral care for dogs and cats through music.
【Work Information】
Title: If You've Eaten, Toothbrushing Revolution Vol.3 'I Hate Brushing My Teeth Edition'
Release Date: May 8, 2026
Duration: Approximately 30 seconds
Format: Vertical short video
Public URL: https://www.youtube.com/shorts/rRAm3rC5FOE
■ MV Story: 'Common Dog Behaviors' that Every Owner Will Nod To
This music video humorously depicts 'common behaviors' that any dog owner would empathize with, thinking, 'My dog does that too!'
Staring intently at passers-by outside the window
Found them sleeping all the time
Excitedly welcoming people when they arrive
Casually taking over the spot where the owner was sitting
Detecting the sound of footsteps returning home and waiting at the entrance
However, even these innocent and lovable dogs have one common point:
—They absolutely won't let you brush their teeth.
And the message simply lands:
"Everyone dislikes brushing their teeth. But since you just sprinkle it on their food, please continue."
Unlike the empathy-driven Vol.1 and the comedy-driven Vol.2, this third installment is centered on 'solidarity among owners.' It conveys that 'not being able to brush teeth' isn't just a problem in your home—using this empathy as an entry point, it presents an oral care option that can be continued without difficulty.
■ Background of Release: Why Convey Through 'Common Behaviors'?
Pet periodontal disease has long been pointed out as an issue in veterinary medicine, but it is not yet sufficiently known to general pet owners.
And there's something we intentionally want to convey at this opportunity:
Bad breath in beloved dogs and cats is both a health issue for the pet themselves and a matter of consideration for others around them.
In parks, cafes, trains, and at friends' houses—there are many situations where people pretend not to notice the bad breath of a pet being held. While pets are beloved to their owners, others might find it unpleasant. This is a 'manners' issue that has been overlooked in a society where people live with pets.
And much of that bad breath is a sign of periodontal disease. This means that pet oral care is an extremely important daily habit related to both 'health management' and 'manners.'
Despite this, this issue has not been directly addressed for many years. It has been dismissed with 'they're cute' or 'it can't be helped,' making not brushing or being unable to brush teeth commonplace.
Therefore, the stance our company chose for Vol.3 is to **'not blame' and 'not preach.'**
Blaming 'bad owners who don't brush their pets' teeth' won't move anyone. What's important is the empathy of being able to laugh together and say, 'My dog also hates brushing their teeth.' From that empathy, a natural desire to 'want to do something for them' sprouts. The role of this MV is to encourage that small step.
■ Risks of Pet Periodontal Disease
- Approximately 80% of dogs over 3 years old have periodontal disease (American Veterinary Dental College)
- Dogs with severe periodontal disease have a 1.4-1.6 times higher risk of mortality (Large-scale study by Banfield Pet Hospital, USA)
- Periodontal bacteria can affect the heart and brain via the bloodstream.
Dog Diner Co., Ltd. (Headquarters: Akasaka, Minato-ku, Tokyo; Representative Director: Maako Ishida), which sells pet health food online, released its original music video 'If You've Eaten, Toothbrushing Revolution' Vol.3 'I Hate Brushing My Teeth Edition' on May 8, 2026. This MV is the third installment in the series, following Vol.1 'Pomeranian Edition' (empathy-driven) and Vol.2 'Shiba Inu Edition' (comedy-driven). It depicts 'common dog behaviors' that many owners will nod to, thinking, 'My dog does that too!' — like staring at passers-by, sleeping all the time, or taking over the owner's spot. The narrative then lands on a common struggle: 'They absolutely won't let me brush their teeth.' By starting with empathy, the video aims to provide an opportunity for people to consider pet oral care.
▼ Music Video Viewing URLs
YouTube: https://www.youtube.com/shorts/rRAm3rC5FOE
Special Page (Rakuten): https://www.rakuten.co.jp/dogdiner/contents/hamigaki11/
■ Overview of Music Video Release
Dog Diner Co., Ltd. has released the third installment, 'I Hate Brushing My Teeth Edition,' of its awareness music video series 'If You've Eaten, Toothbrushing Revolution,' which conveys the importance of oral care for dogs and cats through music.
【Work Information】
Title: If You've Eaten, Toothbrushing Revolution Vol.3 'I Hate Brushing My Teeth Edition'
Release Date: May 8, 2026
Duration: Approximately 30 seconds
Format: Vertical short video
Public URL: https://www.youtube.com/shorts/rRAm3rC5FOE
■ MV Story: 'Common Dog Behaviors' that Every Owner Will Nod To
This music video humorously depicts 'common behaviors' that any dog owner would empathize with, thinking, 'My dog does that too!'
Staring intently at passers-by outside the window
Found them sleeping all the time
Excitedly welcoming people when they arrive
Casually taking over the spot where the owner was sitting
Detecting the sound of footsteps returning home and waiting at the entrance
However, even these innocent and lovable dogs have one common point:
—They absolutely won't let you brush their teeth.
And the message simply lands:
"Everyone dislikes brushing their teeth. But since you just sprinkle it on their food, please continue."
Unlike the empathy-driven Vol.1 and the comedy-driven Vol.2, this third installment is centered on 'solidarity among owners.' It conveys that 'not being able to brush teeth' isn't just a problem in your home—using this empathy as an entry point, it presents an oral care option that can be continued without difficulty.
■ Background of Release: Why Convey Through 'Common Behaviors'?
Pet periodontal disease has long been pointed out as an issue in veterinary medicine, but it is not yet sufficiently known to general pet owners.
And there's something we intentionally want to convey at this opportunity:
Bad breath in beloved dogs and cats is both a health issue for the pet themselves and a matter of consideration for others around them.
In parks, cafes, trains, and at friends' houses—there are many situations where people pretend not to notice the bad breath of a pet being held. While pets are beloved to their owners, others might find it unpleasant. This is a 'manners' issue that has been overlooked in a society where people live with pets.
And much of that bad breath is a sign of periodontal disease. This means that pet oral care is an extremely important daily habit related to both 'health management' and 'manners.'
Despite this, this issue has not been directly addressed for many years. It has been dismissed with 'they're cute' or 'it can't be helped,' making not brushing or being unable to brush teeth commonplace.
Therefore, the stance our company chose for Vol.3 is to **'not blame' and 'not preach.'**
Blaming 'bad owners who don't brush their pets' teeth' won't move anyone. What's important is the empathy of being able to laugh together and say, 'My dog also hates brushing their teeth.' From that empathy, a natural desire to 'want to do something for them' sprouts. The role of this MV is to encourage that small step.
■ Risks of Pet Periodontal Disease
- Approximately 80% of dogs over 3 years old have periodontal disease (American Veterinary Dental College)
- Dogs with severe periodontal disease have a 1.4-1.6 times higher risk of mortality (Large-scale study by Banfield Pet Hospital, USA)
- Periodontal bacteria can affect the heart and brain via the bloodstream.