80% of Dogs Over Age 3 Have Periodontal Disease—Awareness Music Video 'Eating Toothbrushing Revolution' Vol.1 Released

Dog Diner Co., Ltd. (Headquarters: Akasaka, Minato-ku, Tokyo; CEO: Masako Ishida), an online retailer of pet health foods, has released the first installment of its original music video series, 'Eating Toothbrushing Revolution' Vol. 1: Pomeranian Edition, aimed at raising awareness of periodontal disease in dogs and cats.

While approximately 80% of dogs aged 3 and older are said to suffer from periodontal disease, oral care for pets—who cannot brush their own teeth—is left entirely to their owners.

This music video depicts the world of the company's product, 'Eating Toothbrushing Revolution,' an oral care solution that can be used by simply sprinkling it on pet food for dogs and cats who dislike traditional toothbrushing. The series will continue with future installments focusing on different dog breeds.

### MV Storyline
The video begins with a scene where a pet owner tries to hug their dog but turns away due to its bad breath. It humorously portrays common owner struggles: 'They won't brush their teeth,' but 'They eat all sorts of things.'

The solution presented is 'Eating Toothbrushing Revolution.' By the end of the story, the owner is seen smiling and hugging their beloved dog closely. The 31-second work encapsulates Dog Diner's message: 'Making the world a little more peaceful through the diet of dogs and cats.'

### Why Communicate Through 'Music'?
Periodontal disease in pets has long been pointed out by veterinarians but remains insufficiently known among general owners. Furthermore, pet bad breath is not just a health issue for the pet but also a matter of consideration for others in public spaces like parks, cafes, and trains.

Many owners tend to overlook this as 'cute' or 'inevitable.' Dog Diner launched this project to reach those who might not engage with raw data, choosing music because it stays in the memory and emotions. The company believes that small, melodic repetitions can eventually lead to behavioral changes.

### Risks of Pet Periodontal Disease
- About 80% of dogs over 3 have periodontal disease (American Veterinary Dental College).
- Dogs with severe periodontal disease have a 1.4 to 1.6 times higher risk of death (Banfield Pet Hospital large-scale survey).
- Periodontal bacteria can affect the heart, brain, and kidneys via the bloodstream.

### About the Product 'Eating Toothbrushing Revolution'
'Eating Toothbrushing Revolution' is an additive-free, powdered health food containing propolis. It is designed for both dogs and cats and contains no artificial colors or preservatives. The company prides itself on full transparency, disclosing all ingredients without ambiguous labels.