BACK TO RIVER Echo Donates a Portion of Sales to NPO Tama Genryu Kosuge
Trail Heads Inc. and Far Yeast Brewing Inc. have donated ¥143,190, approximately 10% of sales from their outdoor beer 'BACK TO RIVER Echo', to the NPO Tama Genryu Kosuge to support regional revitalization in the Tama River headwaters.
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- 📰 Published: May 20, 2026 at 23:12
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Trail Heads Inc. (Shibuya, Tokyo) and Far Yeast Brewing Inc. jointly announce a donation of ¥143,190, representing about 10% of sales from the outdoor beer 'BACK TO RIVER Echo' released in the summer of 2025, to the NPO Tama Genryu Kosuge (Kosuge Village, Yamanashi). The 'BACK TO RIVER' project was launched with the desire to protect Japan's river sources with fellow nature lovers. As part of this initiative, they collaborated with Far Yeast Brewing, located in the Tama River headwaters of Kosuge Village, to create a beer series. The donation supports the NPO's activities, which resonate with the project's values of preserving the richness of the headwaters for future generations.
FAQ
Who made the donation and to whom?
Trail Heads Inc. and Far Yeast Brewing Inc. jointly donated to the NPO Tama Genryu Kosuge.
How much was donated?
A total of ¥143,190 was donated, which represents about 10% of the sales from the beer 'BACK TO RIVER Echo'.
What is the 'BACK TO RIVER' project?
It is a project initiated with the desire to protect Japan's river sources with fellow nature lovers, under the theme of 'connecting, enriching, and circulating people and rivers'.
Why was NPO Tama Genryu Kosuge chosen as the recipient?
They were chosen because they are based in the same village (Kosuge) as the Far Yeast Brewing brewery and share a common goal of connecting the richness of the river's headwaters to the next generation.
What kind of beer is 'BACK TO RIVER Echo'?
It is the third collaboration beer in the series, a refreshing saison beer created with the concept of 'the quiet nature and the lingering echo of a mountain'.