Car Goods Store Jms Private Brand (PB) 'TAMAROU' 'Wheel Cleaner' Achieves No. 1 Sales Record in Category

Toyota Mobility Parts Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Hirotaka Sakakibara) announces that the 'Wheel Cleaner' from its private brand (PB) 'TAMAROU', launched this term at its 'Car Maintenance and Auto Goods Store Jms', has achieved the No. 1 sales record* in the wheel chemical category at Jms stores.
*In-house research / Sales record in the 'Wheel Chemical Category' at Jms stores / Target period: April 1, 2025 – March 31, 2026

● TAMAROU 'Wheel Cleaner'
Since its launch in July 2025, this product has been supported by many customers in a short period of time, recording 1st place in the category in terms of both sales volume and revenue during the target period (April 1, 2025 – March 31, 2026).
Furthermore, combined with announcements on our own YouTube channel, easy-to-understand in-store appeals, and sales floor developments, it resulted in many customers picking it up.

● Product Features
In addition to the gel & foam type that is hard to drip, this wheel cleaner is highly concentrated with cleaning ingredients specialized for dust removal, demonstrating effectiveness even on deep rust. The blueberry scent drastically reduces unpleasant odors, and it foams well to reduce scratches. It can also be used diluted, up to 2 times, making it highly cost-effective, and it is compatible with imported car wheels.

● What is TAMAROU?
TAMAROU is a serious car wash brand created by teaming up 'Car goods store Jms' and a 'Major car wash manufacturer' for car wash lovers.
It is designed with attention to detail to meet users seeking professional quality.
Easy to use for both beginners and advanced users, yet achieving a satisfying finish. Every time you use it, you will be surprised by its high quality, and you'll want to share this excitement with someone else.
In this way, we aim to provide products that spread through word of mouth and expand the circle of car wash lovers.

● About Various Products
Currently, we are selling 4 types: Automotive coating agents 'SwagCoating', 'TopCoat', 'QuickDetailer', and the automotive wheel cleaner 'WheelCleaner'.