Enjoy Local Cuisine with Potato Salad! "Local Potato Salad Campaign" to be Held

Deria Foods Co., Ltd. (Head Office: Chofu City, Tokyo; President and CEO: Naruhito Takenaka; hereinafter referred to as Deria Foods), a manufacturer and seller of salads and deli foods, will hold the "Local Potato Salad Campaign," a prize giveaway designed to promote the appeal of potato salad and encourage people to enjoy it, from July 1 to October 31, 2026. This campaign will simultaneously feature two courses: one where participants apply by purchasing eligible products, and another, a web voting course, open to everyone.

Campaign Site

◆ 19 Kinds of "Local Potato Salads" Developed with "Potesara Meister" Expertise to be Released Sequentially

"Potesara Meisters," certified by Deria Foods' internal certification system, have developed "local potato salads" incorporating regional ingredients and menus. A total of 19 kinds of "local potato salads" from six regions (Hokkaido, Tohoku, Kanto-Koshinetsu, Tokai-Hokuriku, Kansai-Chushikoku, and Kyushu) will appear in stores sequentially during the campaign period. We aim to convey the unique appeal of potato salad by allowing customers to enjoy local cuisine in the form of potato salad.

All 19 Kinds of "Local Potato Salads"

(Local Potato Salad Campaign Site URL: https://potesara-magic.deria-foods.co.jp/gotochi-potesara?utm_source=prtimes&utm_medium=referral&utm_campaign=gotochi-potesara)

Details of the campaign are as follows:

1. Receipt Application Campaign

Buy and Win! "Local Gourmet" and Original "Potesara-chan" Goods Available

Receipts totaling 300 yen (tax included) or more for eligible products can be submitted as one entry via web or in-store application postcards. Course A (100 winners) will receive the gourmet catalog gift "Nihon Zenkoku Tsukurite Chokusou Gift," and Course B (400 winners) will receive an original plush toy (approx. 15 cm in height) of "Potesara-chan," the mascot character that conveys the deliciousness and fun of potato salad delivered by Deria Foods.

◆ Receipt Valid Period

Phase 1: July 1, 2026 - August 31, 2026

Phase 2: September 1, 2026 - October 31, 2026

◆ Application Deadline

Phase 1: August 31, 2026

Phase 2: October 31, 2026

Web: Until 23:59 on the day of; Postcard: Postmark valid on the day of

◆ Prize Details

Course A: Local Gift "Nihon Zenkoku Tsukurite Chokusou Gift" (Yamabuki)

Course B: Potesara-chan Original Plush Toy (approx. 15 cm in height)

◆ Number of Winners

Course A: 50 winners for Phase 1, 50 winners for Phase 2

Course B: 200 winners for Phase 1, 200 winners for Phase 2

◆ How to Apply

<Web>

One entry per person for Course A and Course B with receipts totaling 300 yen (tax included) or more for eligible products.

Please take a photo of the entire receipt including eligible products and apply via the application form on the website.

<Application Postcard>

One entry per person for Course A and Course B with receipts totaling 300 yen (tax included) or more for eligible products.

Please affix the receipt for purchased eligible products to the application postcard or a regular postcard, secure it with tape, clearly write your postal code, address, name (furigana), and phone number, affix the required postage stamp, and apply. If using a regular postcard, please indicate your desired course.

183-0034

Mirai Tamago, 5-13-1 Sumiyoshi-cho, Fuchu-shi, Tokyo

Kewpie Ai Co., Ltd.

"Local Potato Salad Campaign" Secretariat

◆ Winner Announcement

Winners will be announced by the shipment of prizes following a strict drawing.

Shipment is scheduled for mid-October 2026 for Phase 1 and mid-December 2026 for Phase 2.

*Shipment may be delayed due to various circumstances.

◆ Eligible Products

Various potato salads with the "Deria" logo mark or "Potesara-chan" sticker.

Deria brand logo mark and local potato salad campaign sticker.

- List of Eligible Products

Sales Area

Product Name

Sales Period

Nationwide (excluding Okinawa Prefecture)

Smooth Potato Salad with Delicious Potatoes

All Year

Nationwide (excluding Okinawa Prefecture)

Vegetable Potato Salad with Carefully Selected Lettuce

All Year

Nationwide (excluding Okinawa Prefecture)

Potato Macaroni Salad with Rich Egg Flavor

September onwards

Kanto-Koshinetsu Area

Immunity Care Potato Salad

All Year

Hokkaido Area

Traveling Hokkaido: Inca no Mezame Potato Salad

July

Hokkaido Area

Traveling Hokkaido: Fragrant Soup Curry Potato Salad

August

Hokkaido Area

Traveling Hokkaido: Hokkaido Corn and Cheese Potato Salad

September

Tohoku Area

Traveling Iwate: Jajamen-style Potato Salad

July-August

Tohoku Area

Traveling Miyagi: Sweet Zunda Potato Salad

September-October

Tohoku Area

Traveling Aomori: Miso Curry Milk Potato Salad

October

Kanto-Koshinetsu Area

Traveling Tokyo's Shitamachi: Monjayaki-like Potato Salad

July

Kanto-Koshinetsu Area

Traveling Shonan: Shirasu-don Style!? Potato Salad

September

Kanto-Koshinetsu Area

Traveling Ibaraki: Bewitching Sweet Beni Haruka Potato Salad

October

Tokai-Hokuriku Area

Traveling Mie: Grilled Nori Potato Salad

July

Tokai-Hokuriku Area

Traveling Aichi: Tebasaki-style Chicken Skin Potato Salad

August

Tokai-Hokuriku Area

Traveling Shizuoka: Yaizu Katsuobushi Potato Salad

September

Tokai-Hokuriku Area

Traveling Aichi: Taiwanese Minced Meat Style Potato Salad

October

Kansai-Chushikoku Area

Traveling Kansai: Okonomiyaki-style Potato Salad

July, October

Kansai-Chushikoku Area

Traveling Setouchi: Refreshing Lemon Potato Salad

August, October

Kansai-Chushikoku Area

Traveling Kansai: Shizuke Tartar Potato Salad

September-October

Kyushu Area

Traveling Kyushu: Kyushu Soy Sauce Potato Salad

July-August

Kyushu Area

Traveling Kyushu: Ago Dashi Japanese-style Potato Salad

September

Kyushu Area

Traveling Kyushu: Hakata Mentaiko Potato Salad

October

*Sales periods may change due to various circumstances.

(Corporate Site Product Information URL: https://www.deria-foods.co.jp/products/local_products.html)

2. "Local Potato Salad" Web Voting Campaign to Decide Area No. 1

Win Travel Gifts with "Local Potato Salads" That Let You Experience Travel!

On the special website, "Potesara Meisters" from the six regions will introduce all 19 kinds of "local potato salads," and a voting event will be held to decide the area grand prix. Five winners will be randomly selected from those who vote for their favorite potato salad on the site to receive a "JTB Travel Gift (50,000 yen worth)." You can vote once a day anytime, and this campaign allows you to casually experience the feeling of travel through the unique "local potato salads" from all over the country.

◆ Application Period

July 1, 2026 - October 31, 2026

Until 23:59 on the day of

◆ Prize Details and Number of Winners

JTB Travel Gift (50,000 yen worth) with Potesara-chan Original Design: 5 winners

◆ How to Apply

Please apply via the application form on the website.

You can vote for one potato salad you want to try in each of the 6 areas.

You can apply once per day.

◆ Winner Announcement

Winners will be announced by the shipment of prizes following a strict drawing.

Prize shipment is scheduled for mid-December 2026.

*Shipment may be delayed due to various circumstances.

◆ Inquiries

Local Potato Salad Campaign Secretariat TEL: 0800-888-6626

Secretariat Opening Period: July 1, 2026 - December 25, 2026

Weekdays 10:00 - 17:00 (excluding Saturdays, Sundays, and public holidays) (Summer Holidays: August 8 - August 12, 2026)

About Deria Foods Co., Ltd.

Established in 1975, Deria Foods is a deli food company within the Kewpie Group. The company name is derived from the Spanish word "diaria," meaning "daily." With manufacturing and sales bases in six regions nationwide, we deliver salads and deli foods daily to supermarkets, convenience stores, and other retailers.

(Corporate Site URL: https://www.deria-foods.co.jp/)