'Okuribito no Osoushiki' is a modern funeral brand produced by the technical guidance staff of the Academy Award-winning film 'Departures' (Okuribito).
The brand has now officially launched its 'Encoffinment Ceremony Plan', where certified 'Nokanshi' (encoffiners)—specialists in post-mortem body care—take charge of the entire process from the initial placement of the deceased. These experts provide meticulous care, including changing the deceased's clothing and applying professional death makeup before gently placing them in the coffin.
This new service comes at a time when 'direct cremation' (choosing cremation without a formal wake or funeral) is on the rise. Many families feel a sense of regret or emptiness with such simplified processes. The 'Encoffinment Ceremony Plan' addresses this by focusing on the ritual of preparing the body, allowing families to spend high-quality, quiet moments with their loved ones and find emotional closure.
Furthermore, the brand's parent company, Departures Japan Co., Ltd., was responsible for the funeral supervision and encoffinment guidance in the latest hit movie 'Hodonaku, Owakaredesu'. The high level of technical skill showcased in the film is directly available to the public through this new plan. By combining traditional Japanese rituals with modern funeral needs, Okuribito no Osoushiki continues to redefine the way we honor the deceased.
FACT BOX
- Source: PR TIMES
- Category: New Product