Hokkaido Chuo Bus to Introduce Dynamic Pricing Service "D+" on Intercity Highway Buses

Dynamic Plus Inc. (Headquarters: Tokyo, hereinafter "the Company") is pleased to announce that its dynamic pricing service "D+" will be introduced on intercity highway buses jointly operated by Hokkaido Chuo Bus Co., Ltd. (Headquarters: Otaru City, Hokkaido, hereinafter "Hokkaido Chuo Bus").

This initiative marks the first introduction of dynamic pricing for highway buses in Hokkaido.

Dynamic Pricing Service "D+" to be Introduced

This introduction will expand price options for users by fluctuating prices according to demand, while enabling operating companies to optimize revenue and improve operational efficiency.

Furthermore, flexible pricing based on reservation and sales status will contribute to the optimization of supply and demand balance, such as dispersing congestion and effectively utilizing vacant seats.

What is Dynamic Pricing?

Dynamic pricing is a system that flexibly changes prices according to fluctuations in demand.

In this initiative, the Company's AI predicts demand based on data such as past sales performance, reservation status, and seasonality, and calculates the optimal price.

This is expected to have the following effects:

Suppression of lost opportunities during peak seasons

Promotion of usage during off-peak seasons

Improved customer satisfaction with pricing

Securing stable operating revenue

Target Routes

It will be introduced on the following intercity highway bus routes:

Starlight Kushiro (Sapporo - Kushiro)

Hokkaido Chuo Bus

Kushiro Bus

Akan Bus

Potato Liner (Sapporo - Obihiro)

Hokkaido Chuo Bus

Tokachi Bus

Hokkaido Takushoku Bus

JR Hokkaido Bus

Hokuto Kotsu

Dreamliner Okhotsk (Sapporo - Kitami/Abashiri)

Hokkaido Chuo Bus

Abashiri Bus

Hokkaido Kitami Bus

Express Hakodate (Sapporo - Hakodate)

Hokkaido Chuo Bus

Hakodate Bus

(*Jointly operated services)

Details here

From the left in the first row: Hokkaido Chuo Bus, Kushiro Bus, Akan Bus, Tokachi Bus, Hokkaido Takushoku Bus

From the left in the second row: JR Hokkaido Bus, Hokuto Kotsu, Hokkaido Kitami Bus, Abashiri Bus, Hakodate Bus

Start Date of Operation

Commencing with services on July 1, 2026 (Wed.)

(Reservations start: May 1, 2026 (Fri.))

Details here

About Dynamic Plus Inc.

Dynamic Plus Inc. provides price optimization and revenue management services utilizing AI.

Its unique algorithm, which combines demand forecasting and price calculation, is being introduced in a wide range of fields, including sports, transportation, and accommodation.

Conclusion

With the mission of "Scientifically understanding value and price to create the future of pricing," Dynamic Plus will continue to contribute to the optimization of supply and demand balance and the resolution of social issues in various industries.

Dynamic Plus Inc.

[Company Profile] Dynamic Plus Inc. (English Name: DYNAMIC PLUS CO., LTD.) Established: June 1, 2018 Representative Director: Hidetoshi Hirata Headquarters: 9F, Takebashi7, 3-27-7 Kanda Jinbocho, Chiyoda-ku, Tokyo 101-0051

Shareholders: Mitsui & Co., Ltd. PIA Corporation Avex Live Creative Inc. NEC Corporation

Business Overview: (1) Provision of dynamic pricing service "D+" for various industries (2) Provision of revenue management service "Revenue+" for various industries (3) Consulting services in areas surrounding pricing using mathematical analysis and AI (4) Development and maintenance of embedded software