Takara Belmont Holds National Key Dealers Conference in 2026

Takara Belmont Corporation (Head Office: Chuo-ku, Osaka; Representative Director, Chairman and President: Hidetaka Yoshikawa) held its "2026 National Key Dealers Conference" on Friday, April 24, 2026, at the Rihga Royal Hotel Osaka. At the conference, attended by 141 representatives from 84 key dealerships across the country, the company announced its group-wide policy and the 2026 sales policy for its beauty and cosmetics business, and also held an awards ceremony for outstanding dealers.

Group-wide Policy

■ FY2025 Performance and Gratitude to Dealers

(Hidetaka Yoshikawa, Chairman and President)

Hidetaka Yoshikawa, Chairman and President

Takara Belmont Group's consolidated net sales for FY2025 were 57.9 billion JPY domestically and 23.9 billion JPY overseas, achieving a solid growth of 2.4% year-on-year. President Yoshikawa expressed gratitude to the national dealer partners, stating that despite the continued severe market environment with a decrease in new salon openings across the beauty industry, diligent relationship building with existing salons and continuous proposal activities contributed to the overall stability of the business, including equipment, construction, and cosmetics.

■ Global Changes and "Platform Sharing"

Drawing on his experience observing CES, one of the world's largest technology exhibitions, President Yoshikawa shared the current situation where technology, such as physical AI, robotics, and autonomous driving, is fundamentally changing the prerequisites of society and industry. He emphasized that for companies to continue evolving, collaboration and co-creation through "platform sharing," rather than self-sufficiency, are indispensable.

■ Unchanging Origin and "Takara DNA"

He stated that even amidst rapid changes, the company's origin of "contributing to society through beauty and health" remains unwavering. He articulated that the spirit of "Takara DNA – Beautifully Unconventional"—questioning the obvious, continuously asking, and not assuming limits—is the source of its current value. He also introduced initiatives themed "The Quantum Leaping World of Beauty" at the Osaka-Kansai Expo, clarifying the company's stance to connect this future-oriented perspective to current business under the concept of "Think Circular for Space Age" even after the Expo.

■ Re-launch of Medium-Term Management Strategy

The three-year medium-term plan will be re-launched from FY2026. With "Integration of Beauty and Health," "Strengthening Customer Connections," "Global Growth," and "Strengthening Management Foundation" as its four pillars, the company will promote management focused on creating medium-to-long-term value rather than short-term optimization. Furthermore, by setting the global environment, people, well-being, related industries and regions, and governance as materialities, the company aims to resolve social issues and achieve economic value simultaneously through the business implementation of sustainability.

As a business development starting from sustainability, in the salon business area, under the theme "To all salons as well-being places," the company will work to evolve salons not just as "places to achieve beauty," but as "places where happiness continues to grow."

2026 Beauty and Barbering Business Sales Policy

■ Theme: Comprehensive Proposal of "Equipment, Space, and Menus"

(Koei Noguchi, Senior Managing Executive Officer, General Manager of Beauty and Barbering Sales Division / President of Takara Space Design Co., Ltd.)

Koei Noguchi, Senior Managing Executive Officer, General Manager of Beauty and Barbering Sales Division / President of Takara Space Design Co., Ltd.

The central theme for the salon business area in 2026 was set as "To all salons as well-being places." Key challenges include improving customer experience value, deepening relationships with consumers, and creating an environment where each beautician and barber can fully utilize their abilities, with less physical strain, while balancing productivity and job satisfaction.

■ Problem Solving with SALON PLUS DX

Through the "SALON PLUS DX" initiative, which has been ongoing for the past three years, digital tools including ECILA support more individually optimized conversations between stylists and customers. This has not only led to increased spa and retail sales but also produced concrete results contributing to the sustainable growth of salons, such as the growth of young staff and improved customer satisfaction.

■ Market-Specific Strategies

In the barber market, focusing on "men's grooming," the company will support the creation of "continuously chosen salons" through high-value-added proposals combining highly private spaces, scalp & face care menus, and high-quality equipment. In the beauty market, they will aim to improve the overall experiential value of the space by combining the introduction of new styling chairs such as the new "LB Series" and "BASEL" with spa-rooming initiatives. Furthermore, with the full-scale launch of the real estate business from July 2026 and initiatives to visualize construction spaces using BIM (Building Information Modeling), the company will establish a system to provide integrated support from new openings, renovations, to spatial proposals in collaboration with Takara Space Design.