LINEMO Marks 5th Anniversary with First Collaboration with Girl Group IS:SUE, Launches 13-Week Short Video Project

Key facts

  • LINEMO Marks 5th Anniversary with First Collaboration with Girl Group IS:SUE, Launches 13-Week Short Video Project
  • SoftBank's LINEMO is celebrating its 5th anniversary by collaborating with IS:SUE. The project includes a new "SUPER SIMPLE" CM and a 13-week series of short videos starting June 4th.
  • Source: PR Times
  • Date: June 4, 2026

Direct answer

SoftBank's LINEMO is celebrating its 5th anniversary by collaborating with IS:SUE. The project includes a new "SUPER SIMPLE" CM and a 13-week series of short videos starting June 4th.

Citation
LINEMO Marks 5th Anniversary with First Collaboration with Girl Group IS:SUE, Launches 13-Week Short Video Project (June 4, 2026), PR Times
Source
PR Times
Date
June 4, 2026
SoftBank's LINEMO is celebrating its 5th anniversary by collaborating with IS:SUE. The project includes a new "SUPER SIMPLE" CM and a 13-week series of short videos starting June 4th.
キャンペーンNQ 86/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 4, 2026 at 16:00
  • 🔍 Collected: June 4, 2026 at 07:20
  • 🤖 AI Analyzed: June 4, 2026 at 07:23 (2 min after Collected)
SoftBank Corp. has announced a collaboration for its online-only mobile brand, "LINEMO," featuring the four-member girl group "IS:SUE," which marks its 2nd anniversary on June 19, 2026. The collaboration, themed "SUPER SIMPLE," includes an unprecedented project featuring over 40 short videos to be released over 13 consecutive weeks.

This collaboration is part of the "LINEMO 5th Anniversary Festival." The new CM highlights LINEMO's simple and accessible plan with a "SUPER SIMPLE" concept, featuring a unique performance where the simplicity of the plan actually leaves spare time in the commercial spot.

Starting June 4, 2026, the short videos will be released sequentially on LINEMO's official Instagram, TikTok, YouTube Shorts, and X accounts. The rollout begins with 18 consecutive days of morning posts at 7:00 AM, continuing for a total of 13 weeks with over 40 videos in total.

FAQ

What is the purpose of the LINEMO and IS:SUE collaboration?

The collaboration aims to enhance brand awareness and promote usage by celebrating LINEMO's 5th anniversary and IS:SUE's 2nd anniversary through a campaign themed around the simplicity of the plans.

What are the key features of the content being released for this collaboration project?

The key features include a new CM themed around 'SUPER SIMPLE' and over 40 vertical short videos released consecutively over 13 weeks on social media platforms.

When and where will the short videos be released?

The short videos will be released sequentially starting from Thursday, June 4, 2026, on LINEMO's official Instagram, TikTok, YouTube Shorts, and X.

What are the distinctive features of the new CM's direction?

The CM features a unique setting where the plan is so simple that there is extra time, highlighting the contrast between IS:SUE's cool performance and charming expressions.

Where can I find the details of the campaign?

You can find the details on the campaign page of the LINEMO official website (https://www.linemo.jp/lp/is-sue_2606/)

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