New Product

BUFF Launches New High-Performance Socks!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 3, 2026 11:03 PM ・ Updated Jul 7, 2026 7:23 AM ・ 9 min read ・ Source: PR TIMES

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BUFF Launches New High-Performance Socks! — Image: PR TIMES

⚡ Key Points

Buff, the Spain-based neckwear brand distributed by Zett Co., Ltd., has launched three new high-performance socks under its 'THE NEXT STEP' initiative.
Designed for trail running and hiking, the BUFF SOCKS line includes COOLNET™, DRYFLX®, and MERINO LIGHTWEIGHT models, all made in Spain with sustainable materials.

Buff, the Spain-based neckwear brand distributed by Zett Co., Ltd., has launched three new high-performance socks under its 'THE NEXT STEP' initiative. Designed for trail running and hiking, the BUFF SOCKS line includes COOLNET™, DRYFLX®, and MERINO LIGHTWEIGHT models, all made in Spain with sustainable materials.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 3, 2026

Zett Co., Ltd. (Headquarters: Tennōji-ku, Osaka; President & CEO: Hiroyuki Watanabe) is launching the Spain/Barcelona-made neckwear brand 'Buff' with a new initiative titled 'THE NEXT STEP,' expanding coverage from head to toe.

As the first step, high-performance socks 【BUFF SOCKS】 designed for outdoor activities such as trail running and hiking have been released at the end of June 2026. The launch includes three types (COOLNET™, DRYFLX®, MERINO LIGHTWEIGHT) in two sock lengths (CREW/19cm, QUARTER/9.5cm).

Release page here

COOLNET™ "RUN COOL"

Lightweight and breathable CoolNet™ socks use HeiQ® Smart Mint Cooling and Odor Technology to keep feet fresh over long distances. Moisture-wicking fibers, ventilated mesh zones, and arch compression for support ensure maximum comfort and stability. Flat-seam toes prevent friction, making them ideal for everything from personal bests to casual jogging.

SOCKS COOLNET CREW DUSTY BLUE

SOCKS COOLNET CREW Price: ¥3,630 (excl. tax ¥3,300) Colors: GRAPHITE, BLACK, WHITE, LIME, KHAKI, PINK, SEAGROVE GREEN, DUSTY BLUE, DESERT Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 45g Material: 58% Polyamide, 20% Polyurethane, 18% Recycled Polyester, 4% Recycled Polyamide Country of Origin: Spain Product Page: https://zett-jpn.jp/buff/buffproducts/products-category/474!476

SOCKS COOLNET QUARTER DUSTY BLUE

SOCKS COOLNET QUARTER Price: ¥3,300 (excl. tax ¥3,000) Colors: GRAPHITE, BLACK, WHITE, LIME, KHAKI, PINK, SEAGROVE GREEN, DUSTY BLUE, DESERT Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 38g Material: 58% Polyamide, 20% Polyurethane, 18% Recycled Polyester, 4% Recycled Polyamide Country of Origin: Spain Product Page: https://zett-jpn.jp/buff/buffproducts/products-category/474!475

DRYFLX® "RUN DRY"

Elevate your run with DryFlx® running socks. Quick-drying fabric, breathable zones, and HeiQ® Smart Mint Cooling keep feet cool, dry, and fresh during intense runs. Engineered compression, arch support, and lightweight cushioning prevent blisters and help you speed up. Flat-seam toes deliver comfort with every stride.

SOCKS DRYFLX CREW ULTRAMARINE

SOCKS DRYFLX CREW Price: ¥4,180 (excl. tax ¥3,800) Colors: BLACK, BLUE, WASHED BLUE, LIGHT GREY, ULTRAMARINE, CAMELIA, GINGKO Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 49g Material: 48% Polyamide, 2% Recycled Polyamide, 21% Recycled Polyester, 19% Polyurethane Country of Origin: Spain Product Page: https://zett-jpn.jp/buff/buffproducts/products-category/474!478

SOCKS DRYFLX QUARTER ULTRAMARINE

SOCKS DRYFLX QUARTER Price: ¥3,850 (excl. tax ¥3,500) Colors: BLACK, BLUE, WASHED BLUE, LIGHT GREY, ULTRAMARINE, CAMELIA, GINGKO Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 42g Material: 48% Polyamide, 2% Recycled Polyamide, 21% Recycled Polyester, 19% Polyurethane Country of Origin: Spain Product Page: https://zett-jpn.jp/buff/buffproducts/products-category/474!477

MERINO LIGHTWEIGHT "HIKE LIGHT"

Conquer the trail with lightweight merino wool hiking socks made from ethically sourced merino wool. They offer natural odor resistance and temperature regulation. Moisture management, light cushioning, and arch compression for stability ensure all-day comfort. Flat-seam toes provide a blister-free fit, ideal for any adventure.

SOCKS LW MERINO WOOL CREW LWC3 GINGER

SOCKS LW MERINO WOOL CREW Price: ¥4,620 (excl. tax ¥4,200) Colors: LWC1 GRAPHITE, LWC3 BLACK, LWC1 PINK, LWC3 GREY, LWC4 BLUE, LWC2 GREY, LWC2 UMBER KHAKI, LCW3 GINGER, LWC4 FLAMINGO, LWC1 TEAL Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 44g Material: 47% Polyamide, 27% Recycled Polyester, 22% Merino Wool, 4% Polyurethane Country of Origin: Spain Product Page: https://zett-jpn.jp/buff/buffproducts/products-category/474!480

SOCKS LW MERINO WOOL QUARTER LWQ3 GINGER

SOCKS LW MERINO WOOL QUARTER Price: ¥4,180 (excl. tax ¥3,800) Colors: LWQ3 BLACK, LWQ4 BLUE, LWQ2 GREY, LWQ2 UMBER KHAKI, LWQ3 GINGER, LWQ4 FLAMINGO Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 35g Material: 47% Polyamide, 27% Recycled Polyester, 22% Merino Wool, 4% Polyurethane Country of Origin: Spain Product Page: https://zett-jpn.jp/buff/buffproducts/products-category/474!479

FACT BOX

Source: PR TIMES
Category: New Product
Products / services: BUFF SOCKS COOLNET™ / BUFF SOCKS DRYFLX®

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase Buff's new line of technical socks, including COOLNET™ and DRYFLX® models, in both crew and quarter lengths. They highlight features like cooling, moisture control, and cushioning, with product shots and informational graphics.

An advertisement for Buff Technical Socks, featuring a light blue sock and the text "THE NEXT STEP" and "INTRODUCING BUFF® TECHNICAL SOCKS".
An infographic detailing the features of Buff COOLNET™ socks, showing both quarter and crew lengths, with text describing cooling, moisture control, and composition.
A pair of light blue Buff COOLNET™ CREW socks, featuring white and dark grey accents, presented against a white background.
A pair of light blue Buff COOLNET™ QUARTER socks, featuring white and dark grey accents, presented against a white background.
An infographic detailing the features of Buff DRYFLX® socks, showing both quarter and crew lengths, with text describing quick-dry fabric and compression zones.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 11:03 PM — Distributor PR TIMES
Collected　Jul 3, 2026 6:08 PM
AI structured & analyzed　Jul 7, 2026 7:23 AM
Desk-reviewed & published　Jul 3, 2026 11:03 PM

FAQ

What are Buff's new socks designed for?

Ideal for trail running and hiking, offering breathability, moisture-wicking, and cushioning.

What technologies do Buff socks use?

Featuring HeiQ® cooling, COOLNET™, DRYFLX®, arch compression, and flat-seam toes for comfort.

Where are Buff socks manufactured?

All Buff socks are made in Barcelona, Spain, ensuring quality and sustainability.

Are recycled materials used in Buff socks?

Yes, recycled polyester and polyamide are used across models for eco-friendly design.

What is the price range of Buff socks?

From ¥3,000 to ¥4,200 (excl. tax), depending on model and length.

Cite this article — HOW TO CITE

Washin AI News Desk“BUFF Launches New High-Performance Socks!”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.washinmura.jp/ai/%E3%82%BC%E3%83%83%E3%83%88%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/en/news/2026-07-03-buff-%E6%A9%9F%E8%83%BD%E3%82%BD%E3%83%83%E3%82%AF%E3%82%B9%E3%81%8C%E6%96%B0%E7%99%BB%E5%A0%B4

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