Zett Corporation (Head Office/Tennoji-ku, Osaka, President and CEO/Hiroyuki Watanabe) has launched a full-body expansion from head to toe under the theme of "THE NEXT STEP" for the Spanish/Barcelona-made neckwear brand "Buff" (バフ), which it handles.

As the first installment, high-performance socks [BUFF SOCKS] for outdoor activities such as trail running and hiking were released in late June 2026, in 3 types (COOLNETTM, DRYFLX®, MERINO LIGHTWEIGHT) with 2 sock lengths (CREW/19cm, QUARTER/9.5cm).

Release page here

COOLNETTM "RUN COOL"

Lightweight and breathable CoolNetTM socks use HeiQ® Smart Mint Cooling and Odor Technology to keep your feet fresh mile after mile. Moisture-wicking fibers, breathable mesh zones, and arch compression for support ensure maximum comfort and stability. Flat-toe seams prevent friction, making them ideal for everything from beating your personal best to casual jogging.

SOCKS COOLNET CREW DUSTY BLUE

SOCKS COOLNET CREW Price: ¥3,630 (¥3,300 excluding tax) Colors: GRAPHITE, BLACK, WHITE, LIME, KHAKI, PINK, SEAGROVE GREEN, DUSTY BLUE, DESERT Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 45g Materials: 58% Polyamide, 20% Polyurethane, 18% Recycled Polyester, 4% Recycled Polyamide Country of Origin: Spain Product page: https://zett-jpn.jp/buff/buffproducts/products-category/474!476

SOCKS COOLNET QUARTER DUSTY BLUE

SOCKS COOLNET QUARTER Price: ¥3,300 (¥3,000 excluding tax) Colors: GRAPHITE, BLACK, WHITE, LIME, KHAKI, PINK, SEAGROVE GREEN, DUSTY BLUE, DESERT Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 38g Materials: 58% Polyamide, 20% Polyurethane, 18% Recycled Polyester, 4% Recycled Polyamide Country of Origin: Spain Product page: https://zett-jpn.jp/buff/buffproducts/products-category/474!475

DRYFLX® "RUN DRY"

Improve your runs with DryFlx® running socks. Quick-drying fabric, breathable zones, and HeiQ® Smart Mint Cooling keep your feet cool, dry, and fresh during intense runs. Engineered compression, arch support, and light cushioning prevent blisters and help you speed up. The flat-seam toe provides a comfortable fit with every stride.

SOCKS DRYFLX CREW ULTRAMARINE

SOCKS DRYFLX CREW Price: ¥4,180 (¥3,800 excluding tax) Colors: BLACK, BLUE, WASHED BLUE, LIGHT GREY, ULTRAMARINE, CAMELIA, GINGKO Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 49g Materials: 48% Polyamide, 2% Recycled Polyamide, 21% Recycled Polyester, 19% Polyurethane Country of Origin: Spain Product page: https://zett-jpn.jp/buff/buffproducts/products-category/474!478

SOCKS DRYFLX QUARTER ULTRAMARINE

SOCKS DRYFLX QUARTER Price: ¥3,850 (¥3,500 excluding tax) Colors: BLACK, BLUE, WASHED BLUE, LIGHT GREY, ULTRAMARINE, CAMELIA, GINGKO Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 42g Materials: 48% Polyamide, 2% Recycled Polyamide, 21% Recycled Polyester, 19% Polyurethane Country of Origin: Spain Product page: https://zett-jpn.jp/buff/buffproducts/products-category/474!477

MERINO LIGHTWEIGHT "HIKE LIGHT"

Conquer the trails with lightweight merino wool hiking socks made from ethically sourced merino wool. They offer natural odor resistance and temperature regulation. Moisture management, light cushioning, and arch compression for stability ensure all-day comfort. The flat-toe seams provide a blister-free fit, perfect for any adventure.

SOCKS LW MERINO WOOL CREW LWC3 GINGER

SOCKS LW MERINO WOOL CREW Price: ¥4,620 (¥4,200 excluding tax) Colors: LWC1 GRAPHITE, LWC3 BLACK, LWC1 PINK, LWC3 GREY, LWC4 BLUE, LWC2 GREY, LWC2 UMBER KHAKI, LCW3 GINGER, LWC4 FLAMINGO, LWC1 TEAL Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 44g Materials: 47% Polyamide, 27% Recycled Polyester, 22% Merino Wool, 4% Polyurethane Country of Origin: Spain Product page: https://zett-jpn.jp/buff/buffproducts/products-category/474!480

SOCKS LW MERINO WOOL QUARTER LWQ3 GINGER

SOCKS LW MERINO WOOL QUARTER Price: ¥4,180 (¥3,800 excluding tax) Colors: LWQ3 BLACK, LWQ4 BLUE, LWQ2 GREY, LWQ2 UMBER KHAKI, LWQ3 GINGER, LWQ4 FLAMINGO Sizes: S(21.5-23cm), M(23.5-25.5cm), L(26-28cm), XL(28.5-30cm) Weight: 35g Materials: 47% Polyamide, 27% Recycled Polyester, 22% Merino Wool, 4% Polyurethane Country of Origin: Spain Product page: https://zett-jpn.jp/buff/buffproducts/products-category/474!479

・BUFF Brand Site

https://zett-jpn.jp/buff/

・Zett Online Shop [BUFF]

https://zettshop.net/brand/buff

・BUFF Specialty Shop By Lodge

https://shopping.geocities.jp/lodge-annex/

"BUFF" is an outdoor brand from Spain, loved in 60 countries worldwide, offering multi-headwear with excellent functionality and fashion. Neckwear is characterized by its seamless construction and comfortable feel from any angle. Made from stretch material that cuts 98% of UV rays, formed into a seamless tube, it can be worn, folded, or stretched to be used in various ways such as a beanie, mask, neck warmer, or wristband. It is active in a wide range of situations, from daily use to outdoor leisure and cycling! Its uses expand with your ideas.

[Contact for Consumers and Readers]

Zett Corporation Customer Service Center

Toll-free: 0120-276-010

Inquiry form: https://zett.jp/inquiry/

WEB: https://zett-jpn.jp/buff/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: Buff