THULE BAG Announces Participation in Tokyo Outdoor Show 2026

Zett Co., Ltd. (Headquarters: Tennōji-ku, Osaka; President & CEO: Hiroyuki Watanabe), the distributor of the Swedish brand THULE (pronounced "Sooloo"), will exhibit at the 'Tokyo Outdoor Show 2026 (TOKYO OUTDOOR SHOW 2026)' to be held at Makuhari Messe from Friday, June 26 to Sunday, June 28, 2026.

Press release page: https://zett-bag.jp/thule/news/2026/06/15/21096/

'Tokyo Outdoor Show 2026 (TOKYO OUTDOOR SHOW 2026)'

● Event Dates and Times June 26, 2026 (Fri) 14:00–18:00 ※ Special public viewing June 27, 2026 (Sat) 10:00–18:00 ※ General public viewing June 28, 2026 (Sun) 10:00–17:00 ※ General public viewing ● Venue Makuhari Messe International Exhibition Hall, Halls 1, 2, and 3 ● THULE Bag Booth Hall 2, Booth No. 289 ● Event Official Website https://2026.tokyooutdoorshow.jp/

At the THULE bag booth, visitors can experience and purchase a range of Nordic-designed bags that seamlessly bridge urban and outdoor lifestyles, including the Thule Chasm Duffel for weekend trips and sports excursions, the Thule Chasm Gear Hauler for smooth transport from car to campsite, and the Thule Paramount Series for seamless city-to-outdoor transitions. The booth will also offer sales of previous models and sample items.

Visitors who follow the Instagram accounts @zett_thule and @zett_thule_bagfans will receive a sticker, and those who allow staff to take photos of them wearing THULE bags for use on social media or the website will receive an original promotional gift! ※ While supplies last

'Tokyo Outdoor Show 2026 (TOKYO OUTDOOR SHOW 2026)' A comprehensive event where visitors can learn about, purchase, and experience the latest innovations in outdoor gear, mobility, and eco-friendly lifestyles. This year’s theme is 'Diverse and Cutting-Edge Outdoor,' featuring a wide range of activities including camping, hiking, fishing, climbing, and cycling. In 2026, 'running' will be newly added to appeal to a broader audience and promote a new outdoor lifestyle.

https://2026.tokyooutdoorshow.jp/

For more details, please visit the official THULE BAG website: https://zett-bag.jp/thule/news/2026/06/15/21096/

About THULE

Founded in 1942, THULE operates under the motto 'Bring your life,' offering premium products that enable active individuals to transport their essentials safely, easily, and stylishly.

THULE designs and manufactures a wide range of products, including roof racks, roof boxes, bike carriers, water sports carriers, winter sports carriers, laptop and camera bags, outdoor backpacks, sports strollers, child bike seats, and cycle trailers. These products are sold in over 140 countries worldwide. THULE is the flagship brand of Thule Group.

• Official THULE BAG Website https://zett-bag.jp/thule/

• Official Instagram @zett_thule https://www.instagram.com/zett_thule/

• Official Facebook @zett.thule https://www.facebook.com/zett.thule/

• Consumer and reader inquiries Zett Co., Ltd. Customer Service Center Toll-free: 0120-276-010 Inquiry Form: https://zett.jp/inquiry/ Website: https://zett-bag.jp/thule/

• Media and product loan inquiries spinlab inc. PR Contact: Ichikawa, Noguchi, Ogihara TEL: 03-6721-0671 E-MAIL: info@spinlab.co.jp Website: https://spinlab.co.jp/