Personal Gym in Amagasaki's Tsukaguchi Introduces New Model with No Additional Fees Until Results Are Achieved

Semi-personal training that balances accessibility and results. The women-only [Semi-Personal Gym Fascino] in Amagasaki City, Hyogo Prefecture, is committed to providing a sustainable exercise environment through its small-group training of up to three people and a unique pricing structure of "no additional charges until you get results." Since its opening in March 2020, the gym, which has garnered support mainly from local women, proposes a new form of fitness that combines "accessibility and achieving results." ■ The Challenge of Personal Gyms Being Too Expensive to Continue The challenge is creating an environment for sustainable, not just short-term intensive, training. In recent years, while personal gyms have become common, the issue of them being "too expensive to continue" has also been pointed out. This is especially true for housewives, who need to balance gym fees with household finances, facing the challenge of "wanting to exercise for their health but finding it difficult to continue." I feel that the future challenge for the personal gym industry is to create an exercise habit that can be sustained without undue strain, not just short-term intensive training. By adopting a small-group system, this gym aims to create an environment with affordable pricing while providing individual support. ■ Balancing "Quality and Price" with Small Groups of Up to 3 People Fascino employs a semi-personal format with one trainer for up to three clients. This simultaneously achieves: • A training system where each individual gets attention • Affordable pricing • A sustainable environment ■ "Safety-First" Training by Nationally Licensed Medical Professionals The gym emphasizes "preventing injuries" and "not overdoing it," with guidance from trainers who hold national medical qualifications. Rather than simply applying heavy loads, it supports long-lasting exercise habits by conditioning the body's foundation, such as core strength and posture. The gym is also known for adopting KOBA-style core training and focuses on holding core classes at nurseries and preventing locomotive syndrome in the elderly. Currently, a wide range of generations, mainly women in their 30s to 50s, attend the gym. The environment, which emphasizes "sustainability without strain," is one of the reasons for its support across all ages. ■ A New System of No Additional Charges Until Results Are Achieved This realizes a pricing design committed to results. One of the gym's major features is its pricing design of "no additional charges until you get results." Instead of a system that requires re-contracting after a period ends, it reduces user anxiety by committing to results. "No additional charges until you get results" not only alleviates the user's anxiety but also represents our trainers' commitment to guiding them to success. It's hard to continue alone. It's hard to get results. But personal gyms are expensive and a burden to continue attending. Amid rising prices and tight household budgets, I feel that a system that makes personal training more accessible and affordable is a future challenge for the personal gym industry. ■ Future Outlook We will provide an environment where you can exercise with peace of mind. We opened in March 2020 as the effects of the coronavirus were spreading. From the experience of continuing operations while being supported by local users in a tough environment, we cherish the desire to "create a place where exercise can become a habit." Looking ahead, we aim to provide community-based services as a gym where women can continue to attend with peace of mind. We will work to support health maintenance and exercise habits by creating an environment where local residents can exercise with confidence. ■ Store Overview ・Name: Semi-Personal Gym Fascino ・Representative: Yuya Sakai ・Location: 2-2-23 Kuchitanaka, Amagasaki City, Hyogo Prefecture ・Opened: March 2020 ・URL: https://www.gym-fascino.com/