Survey on Daily Report Practices: 88% Want to Use AI, but Only 9% of Companies Have Dedicated Systems

Seven Sense Marketing Co., Ltd. (Headquarters: Numazu, Shizuoka; CEO: Masaki Miyata) conducted a 'Survey on Daily Report Practices' targeting 100 business professionals nationwide who create daily reports.

2026 is expected to be the year generative AI becomes fully integrated into corporate operations, with AI adoption accelerating rapidly across business functions. In this context, the survey revealed a significant gap between expectations and reality: while 88% of respondents expressed a desire to 'use AI' for daily reports, only 9% of companies have actually introduced dedicated management systems. Additionally, it was revealed that 13% of the time spent on report creation is spent on unpaid 'overtime work,' a labor management issue that cannot be ignored.

Survey Results Summary

- 88% are positive about using AI for daily reports, preferring 'assistance with reflection' over 'full automation'

- 64% submit reports via 'Excel or paper'; only 9% use dedicated daily report apps or systems

- 38% write reports outside working hours, with 13% doing so as unpaid overtime

- 0% of managers reported being 'satisfied' with daily reports

TOPIC (1) 88% are open to using AI for daily reports, seeking 'support for reflection' rather than 'full delegation'

When asked about using AI for daily report creation and management, 88% responded positively—42% said 'actively want to use it' and 46% said 'would use it if convenient.' Only 4% said they 'do not want to use it.'

Furthermore, when asked 'which part of the daily report would you like to use AI for?' (multiple responses allowed), the top answer was 'assistance with reflection and insights' at 70%, followed by 'recording and summarizing work activities' at 57%. It became clear that most respondents do not want AI to fully write their reports, but rather seek AI support in the 'thinking process,' such as reflecting on today’s learnings and challenges.

TOPIC (2) 64% use 'Excel or paper' to submit reports; only 9% use dedicated daily report apps or systems

When asked about submission methods, 'Excel/spreadsheets' was the most common at 39%, followed by 'paper/notebooks' at 25%. Together, these two methods account for 64% of responses, while only 9% of companies use dedicated daily report apps or systems. This indicates that most companies continue to rely on general-purpose tools not specifically designed for report management.

TOPIC (3) 13% of report writing is done as unpaid overtime; 38% in total outside working hours

When asked 'during which time period do you write your daily report?', only 55% reported doing so during regular working hours. A total of 38% write reports during overtime, broken down into 25% during paid overtime and 13% during unpaid overtime. It was revealed that over 10% of report writing is performed as unpaid overtime, despite being an official company task. This type of work may constitute wage non-payment overtime, which is prohibited under the Labor Standards Act, making it a labor management issue that cannot be overlooked.

According to the company’s estimate, assuming 10 minutes per day and 20 working days per month, the annual cost per employee is approximately ¥130,000 for regular hours and ¥170,000 for overtime (1.25x rate). For an organization of 100 employees, this amounts to ¥13 million to ¥17 million spent annually solely on daily report creation. *Estimation conditions: 10 min/day, 20 working days/month, hourly rate (actual cost) ¥3,300, overtime rate 1.25x (calculated by the company)

TOPIC (4) Manager satisfaction is 0%: A gap between 'what is written' and 'what is wanted'

When managers (5 respondents) were asked about their satisfaction with daily reports, 0% answered 'satisfied.' 80% said 'somewhat satisfied' and 20% 'not very satisfied,' indicating that all managers perceive some level of issue.

One key reason is a significant mismatch between what employees actually write and what managers truly want to see. The most commonly written content by employees is 'progress/achievements' (69%) and 'tasks completed today' (53%). In contrast, managers want to see 'challenges/issues,' 'learnings/insights,' and 'improvement suggestions,' each at 40%. Notably, while 40% of managers want to see 'improvement suggestions,' only 16% of employees actually include them, representing the largest gap.

[Reference] Willingness to use AI varies by generation: 95% among Gen Z, 62% among Bubble Generation

By generation, the proportion of those positive about AI use is 95% for Gen Z (born 1997–2012), 92% for Millennials (1982–1996), 89% for Ice Age Generation (1971–1981), and 62% for Bubble Generation (1965–1970), showing a 33-point gap between generations.

Challenges Revealed by the Survey

The survey highlights a major gap: while 88% of people are positive about using AI for daily reports, only 9% of companies have introduced dedicated management systems. Additionally, it was revealed that daily reports often extend beyond working hours, with some created as unpaid overtime, and that there is a mismatch between what writers and readers focus on. As AI agent adoption advances in 2026, the shift from 'writing' to 'delegating' daily tasks like reporting may become the next focus.

Survey Overview

Survey Name

Survey on Daily Report Practices

Survey Method

Online questionnaire

Survey System

Knowns

Target Respondents

Business professionals across Japan who write daily reports (men and women aged 20–59)

Valid Responses

100 respondents (69 who write daily reports, including 5 managers)

Survey Period

May 15–17, 2026

Conducted by

Seven Sense Marketing Co., Ltd.

*Due to rounding of percentages, totals may not sum to 100%.

Related Information

Detailed data and analysis from this survey are also published on the company’s blog 'Nippo AI Laboratory.'

Additionally, the company offers 'Nippo AI Pochi,' an AI-powered daily report creation tool that eliminates the 'time spent recalling' work activities. By analyzing PC usage history with AI, it generates a draft report with one click. This design allows employees to delegate factual recording to AI and focus on reflection and improvement suggestions.

Company Overview

Company Name

Seven Sense Marketing Co., Ltd.

Established

March 4, 2020

Representative

Masaki Miyata

Headquarters

15-5 Takashima-cho, Numazu City, Shizuoka (Numazu Office) /

2F, Kato Building, 8-18-3 Ginza, Chuo-ku, Tokyo (Ginza Office)

URL

https://nippo.ai/

Inquiries

Public Relations, Seven Sense Marketing Co., Ltd.

E-mail: pr@ss-marketing.jp

Tel: 03-4405-2977

URL: https://nippo.ai/