Smart Analytics Launches "Smart MBA" Human Resource Development Program to Foster "Management Judgment Skills" in the AI Era

Smart Analytics, Inc. (Headquarters: Minato-ku, Tokyo, Minami Aoyama 3-8-2 Sunbridge Aoyama, Representative Director: Shinichiro Hata, hereinafter "the Company") has entered into a sales agreement with MonsoonSIM, headquartered in Perth, Australia, and will begin offering the experiential learning business simulation "MonsoonSIM" in Japan on July 1, 2026. Concurrently, the Company will launch "Smart MBA," a practical MBA program that uses MonsoonSIM as its core material to cultivate the "management judgment skills" required in the AI era.

MonsoonSIM is a cloud-based business simulation that allows users to experience cross-functional corporate activities such as procurement, sales, inventory, finance, marketing, production, and human resources. In addition to providing MonsoonSIM licenses, the Company will support corporate human resource development and practical management education in university education through its practical MBA program, "Smart MBA," which uses the product as its core teaching material.

The main target audience includes training for new and junior employees in companies, development of IT solution sales and consultants, development of next-generation leaders, and accounting, management, and marketing education in universities and educational institutions.

Background: "Management Judgment Skills" Required in the AI Era With the spread of generative AI, the value of "remembering" knowledge is declining, and the ability to evaluate AI proposals, ask appropriate questions, and make final decisions is becoming increasingly important.

While many companies offer opportunities for junior and mid-level employees to learn finance, marketing, operations, and other subjects individually, it is not easy to provide them with the experience of integrating these areas to "make management decisions." In particular, IT solution sales and next-generation leader development require personnel who can understand the overall business of customers and their own company and make decisions based on data. As human capital management and reskilling become management themes, there is a growing need to link training to results, rather than just having it "end after participation."

What is MonsoonSIM? MonsoonSIM is a cloud-based business simulation platform based on the concept of ERP (Enterprise Resource Planning), allowing users to experience 13 business areas, including procurement, sales, inventory, finance, marketing, logistics, production, and human resources, as a single corporate activity. According to MonsoonSIM, since its launch in 2012, the product has been used by over 180,000 learners in more than 350 institutions worldwide, primarily in North America, Asia-Pacific, and Europe. Participants manage a simulated company in teams and repeatedly make decisions in a dynamically changing market. On-site decisions in each department are immediately linked to financial results; for example, holding too much inventory can strain cash flow, while improvements in pricing, demand forecasting, and ordering lead to increased sales, profits, and corporate value. Teachers and instructors act as "facilitators and coaches," and learners gain experience through trial and error, competition, and reflection, experiencing how financial statement figures change based on their own decisions.

Practical MBA Program "Smart MBA" Smart MBA is the Company's original practical program that uses MonsoonSIM as its core material to systematically learn the overall picture of management in a short period, following the essence of an MBA. It combines "knowledge input" through live lectures, online video courses, and text booklets with "practical output" using MonsoonSIM. In addition, "AI utilization," which leverages generative AI for analysis and decision-making, is integrated throughout all themes to foster the ability to make decisions in collaboration with AI.

The curriculum consists of 9 themes aligned with core MBA subjects (Fundamentals of Management / Finance and Accounting / Marketing / Operations and Supply Chain / Organization and Human Resources (HR) / Business Strategy / Data-Driven Decision Making / Overall Optimization of Management / AI Utilization). Initially, a basic version will be offered, followed by a full-fledged version (equivalent to MiniMBA) with expanded content and duration. Each course includes facilitation, and after completion, a "Basic Skills Report" (individual and group reports) visualizing learning data will be provided.

The Company will offer two formats: MonsoonSIM licenses alone, and Smart MBA (with facilitation). [Service Formats and Reference Prices (Tax Excluded, as of July 2026)]

Smart MBA Course (with Facilitation)

Essential "Business Starter" (for New Graduates/Interns)

On-demand courses + MonsoonSIM practical training:

¥40,000~/person (minimum 10 people)

Basic package is 1-2 days of training

Standard "Business Fundamentals" (for Mid-Career Hires)

Live lectures + on-demand courses + 2-day MonsoonSIM training (basic)

¥80,000~/person (minimum 10 people)

Customization (Corporate/Issue-Specific)

Made-to-order, 3 days or more

¥500,000~/company

MonsoonSIM operation screen. Localized into Japanese, it allows for business simulations set in Japan as well as experiences in overseas markets.

[Launch Commemorative Campaign]

In advance of the launch, the first 20 companies will receive a 50% discount on the Smart MBA course. Please take this opportunity to try our experiential learning-based human resource development. Free trial sessions and pilot implementation plans are also available for you to review the content before implementation.

Main Use Cases 1. IT Solution Sales and Consultant Human Resource Development: Cultivate proposal skills that understand the customer's overall business, finance, and operations.

2. New Employee, Intern, and Pre-Graduate Training: Experience the overall business picture and the movement of numbers in a short period.

3. University, Business School, Accounting/Management Classes: Learn accounting, finance, and business strategy as "dynamic corporate activities."

Future Development Starting with the basic version, the Company plans to sequentially expand to a full-fledged version (MBA equivalent) with expanded content and duration, industry-specific packages for manufacturing industries, introductory plans for students, and enhancement of learning data "Basic Skills Report."

Comment from Abdy Taminsyah, Founder and CEO of MonsoonSIM I am delighted to welcome Smart Analytics as our partner in Japan. Education is currently undergoing one of the most significant transformations in its history. As AI enhances its ability to generate information, the value of education is shifting from "memorizing knowledge" to "fostering judgment, critical thinking, problem-solving, and decision-making skills." In the age of AI, it is not enough for learners to know how to use technology. The ability to make sound business decisions, evaluate proposals, ask the right questions, and collaborate effectively with AI is more crucial than ever. Through this partnership, we aim to support universities, educators, students, and business professionals across Japan in practically learning business decision-making, analysis, and agentic AI through experiential learning. Learners will not just use AI but will design, supervise, evaluate, and collaborate with AI agents in realistic business environments. This will prepare them to thrive in the next generation of AI-enabled organizations. I believe Japan will play a crucial role in shaping how future business leaders collaborate with AI. I am truly looking forward to supporting this journey together with Smart Analytics. (Abdy Taminsyah / Founder and CEO of MonsoonSIM)

Comment from Shinichiro Hata, Representative Director There is a significant gap between possessing knowledge and being able to use it for decision-making. Now that AI has made access to knowledge easier, human resource development requires the ability to connect knowledge to actual decisions. MonsoonSIM is a learning platform that allows users to experience the connections between finance, marketing, operations, and human resources while simulating business operations. With Smart MBA, we will deliver this experience to Japanese corporate training and university education, supporting the development of management talent capable of collaborating with AI. Shinichiro Hata, Representative Director, Smart Analytics, Inc.

Service Overview

Launch Date: July 1, 2026

Services Offered

1. MonsoonSIM Usage License

2. Smart MBA

3. Implementation Support and Facilitation

Service Area: Japan

Service URL: https://smart-analytics.jp/smart-mba/

Company Overview Smart Analytics, Inc. is an education and consulting company specializing in human resource development and data science education at universities, leveraging its strengths in data science and AI utilization. Its mission is to "transform data and knowledge into actual decision-making."

Company Name: Smart Analytics, Inc.

Representative: Shinichiro Hata, Representative Director

Location: Minato-ku, Tokyo, Minami Aoyama 3-8-2 Sunbridge Aoyama

Business Activities: Human resource development for data science/AI utilization, corporate training, provision of business simulation materials

URL: https://smart-analytics.jp/

Inquiries Regarding This Matter Smart Analytics, Inc. Public Relations: Abe E-mail: jpmarketing@smart-analytics.jp / TEL: 03-5786-6620

Smart Analytics, Inc.

Smart Analytics, Inc. sells and develops statistical analysis, data mining, and AI software and systems, including SPSS, and provides education related to data analysis and statistical analysis, as well as data analysis consulting services.

Simulations set in Japan are possible. Based on ERP, it is possible to learn various businesses as templates are prepared, including retail, where financial and accounting knowledge can be thoroughly learned.