Sporta Secures Japan Exclusive Rights for NOAH Shoot Tracking System Used by 28 NBA Teams

Sporta Inc. has acquired exclusive Japan distribution rights for NOAH, the AI-powered shot tracking system used by 28 NBA teams, with rollout planned for B.League and W.League clubs.
sportsNQ 81/100出典：PR Times

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  • 📰 Published: May 21, 2026 at 17:00
  • 🔍 Collected: May 21, 2026 at 08:31
  • 🤖 AI Analyzed: May 21, 2026 at 09:01 (29 min after Collected)
Sporta Inc. (New York/Tokyo) has secured exclusive Japan sales rights for the NOAH Basketball shoot tracking system, used by 28 NBA teams, hundreds of NCAA programs, and elite academies across the US. NOAH uses machine learning, computer vision, and real-time analysis to measure shot arc (entry angle), depth, and left-right deviation instantly. After analyzing over 900 million shots across all skill levels, NOAH established the formula for a 'perfect shot': straight trajectory, 45-degree entry angle, depth of approximately 28 cm (about 5 cm past the center of the rim). Real-time audio feedback helps players build muscle memory and improve shooting consistency. Notable results: Stephen Curry maintains a precision standard of within plus or minus 3 inches (approx. 7.6 cm) on all 3-point attempts; Reed Sheppard improved his 3-point percentage from 32% to 52% at the University of Kentucky, ranked 1st nationally, and was selected 3rd overall in the 2024 NBA Draft. Multiple B.League and W.League teams in Japan have already confirmed adoption, with further expansion planned. Sporta CEO Yusuke Ietoku and NOAH Basketball CEO John Carter both expressed enthusiasm for bringing world-class shooting culture to Japan.

FAQ

What is the NOAH Shot Tracking System?

NOAH is a real-time shot tracking system using machine learning, computer vision, and real-time analytics to measure shot arc (entry angle), depth, and left-right deviation. It is used by 28 NBA teams and hundreds of NCAA programs.

Who has acquired the exclusive distribution rights for NOAH in Japan?

Sporta Inc. (New York/Tokyo) has acquired the exclusive sales rights for NOAH Basketball (Alabama) in Japan. Multiple B.League and W.League teams have already confirmed adoption.

What technology powers the NOAH system?

NOAH uses machine learning, advanced computer vision, and real-time analytics. It holds 40+ registered patents and has analyzed over 900 million shots to establish the perfect shot formula: 45-degree entry angle, approximately 28cm depth.

How can teams in Japan adopt the NOAH system?

Teams and facilities at any level (B.League, W.League, university, academy) can inquire at contact@sportajapan.com or visit https://www.sportajapan.com/service/noah-basketball for demos and consultations.

What athlete success stories demonstrate NOAH's effectiveness?

Stephen Curry maintains a ±3-inch (7.6cm) precision standard on all 3-point shots. Reed Sheppard improved his 3-point shooting from 32% to 52% at University of Kentucky, ranked #1 nationally, and was selected 3rd overall in the 2024 NBA Draft.

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