Kazuyoshi Kuno, World-Renowned Proponent of "Feedforward®," Appointed Vice President of Step Golf Co., Ltd.!
Step Golf Co., Ltd. announced the appointment of Kazuyoshi Kuno, a world-renowned advocate of "Feedforward®" based on cognitive science, as its new Vice President. Mr. Kuno, previously an external director, will now play a more pivotal role in strengthening the management structure during the company's second founding period, as it stands as one of the world's largest indoor golf schools with 100,000 members.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 04:10
- 🔍 Collected: May 7, 2026 at 19:32
- 🤖 AI Analyzed: May 7, 2026 at 19:47 (15 min after Collected)
Step Golf Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director CEO: Takayuki Enomoto; hereinafter, Step Golf) is pleased to announce the appointment of Mr. Kazuyoshi Kuno as its new Vice President.
Left: Mr. Kazuyoshi Kuno Right: Mr. Takayuki Enomoto
Mr. Kuno is a coach and business leader who has mastered the cutting-edge "Cognitive Coaching™" based on cognitive science and is dedicated to promoting his self-developed brands "CEO Coaching®," "Gold Vision® Method," and "Feedforward®."
He has coached thousands of individuals, ranging from executives and presidents of top-tier companies to athletes active overseas, as well as homemakers, office ladies, and salaried workers. Concurrently, he is a sharp business leader managing multiple companies. His abilities are highly regarded internationally; he is an organizer of TEDxMarunouchi, a local version of the global conference "TED," held in front of Tokyo Station and Marunouchi.
Previously, he participated in management as an external director, but at this timing, as Step Golf enters its second founding period, he will assume an even more crucial role.
Last year, Step Golf celebrated its 13th anniversary and achieved an unprecedented milestone, surpassing 100,000 members, making it one of the world's largest indoor golf schools. The number of hitting bays nationwide exceeds 800, and the number of facilities exceeds 150 (as of May 2026, including stores preparing for opening).
Currently, further expansion is underway, with area FC partner contracts for 150-hitting bay scale facilities progressing. Amidst this, the further development of internal organization and strengthening of management became an urgent task.
With Mr. Kuno, who has held management positions in many top-tier companies and manages multiple firms himself, formally joining as Vice President, Step Golf will further strengthen its internal governance. A system is now in place to push forward towards goals such as "creating 1 million golfers" and "making Japanese society even more Well-being."
Regarding Mr. Kuno's appointment as Vice President, Takayuki Enomoto, Representative Director CEO of Step Golf and its parent company ESG Holdings Co., Ltd., commented as follows:
"We are extremely delighted and honored to have invited Mr. Kazuyoshi Kuno, the world's best coach and a top-tier business leader managing multiple companies, as our Vice President. There is no doubt that the synergy between Mr. Kuno's career and abilities and the know-how and internal resources Step Golf has built up will further accelerate our journey towards becoming the world's best Well-being company. Please look forward to the further discontinuous growth of the ESG Group and Step Golf under this new structure."
■ Kazuyoshi Kuno Profile
Representative Director President, Conoway Inc.
Professional Coach / Speaker
Representative Director, General Incorporated Association Feedforward Association
Vice Representative, General Incorporated Association Cognitive Coaching Association
Representative Member, K.O.H LLC
Executive Director, CorporateConnections Tokyo Shibuya Region
After graduating from university, he founded two companies and managed them concurrently. After working for a human resources company, he held various management positions in multiple major foreign-affiliated companies (Finance and Marketing Manager at Tyco Electronics (US), responsible for corporate planning, organizational transformation promotion, sales planning, logistics divisions, and new business launch at Philips (Netherlands), and Sales Manager at Bureau Veritas (France)). Subsequently, after serving as Senior Managing Director and COO of ProFuture (formerly HR Pro), he founded Conoway Inc. in December 2015, a comprehensive management support company offering services combining coaching and consulting, and assumed the position of Representative Director President.
He has mastered the cutting-edge "Cognitive Coaching™" based on cognitive science and is dedicated to promoting his self-developed brands "CEO Coaching®," "Gold Vision® Method," and "Feedforward®."
He is also the initiator of "Cognitive Corporate Coaching™" and is committed to its program development and dissemination activities.
He provides coaching to a wide range of clients, including presidents and executives of large corporations, presidents and executives of small and medium-sized enterprises, as well as top-tier athletes, artists, salaried workers, and office ladies, with achievements in coaching thousands of individuals through group and one-on-one sessions.
For companies, he excels at fostering and establishing a high-performance culture within organizations while leveraging individual strengths.
On August 1, 2024, Kodansha will publish his first "Feedforward Picture Book," driven by the desire to "deliver Feedforward to children around the world for free."
『Gold Vision: Envisioned Future Becomes Reality』
『How to Develop Subordinates Who Always Get Results: Phi
Left: Mr. Kazuyoshi Kuno Right: Mr. Takayuki Enomoto
Mr. Kuno is a coach and business leader who has mastered the cutting-edge "Cognitive Coaching™" based on cognitive science and is dedicated to promoting his self-developed brands "CEO Coaching®," "Gold Vision® Method," and "Feedforward®."
He has coached thousands of individuals, ranging from executives and presidents of top-tier companies to athletes active overseas, as well as homemakers, office ladies, and salaried workers. Concurrently, he is a sharp business leader managing multiple companies. His abilities are highly regarded internationally; he is an organizer of TEDxMarunouchi, a local version of the global conference "TED," held in front of Tokyo Station and Marunouchi.
Previously, he participated in management as an external director, but at this timing, as Step Golf enters its second founding period, he will assume an even more crucial role.
Last year, Step Golf celebrated its 13th anniversary and achieved an unprecedented milestone, surpassing 100,000 members, making it one of the world's largest indoor golf schools. The number of hitting bays nationwide exceeds 800, and the number of facilities exceeds 150 (as of May 2026, including stores preparing for opening).
Currently, further expansion is underway, with area FC partner contracts for 150-hitting bay scale facilities progressing. Amidst this, the further development of internal organization and strengthening of management became an urgent task.
With Mr. Kuno, who has held management positions in many top-tier companies and manages multiple firms himself, formally joining as Vice President, Step Golf will further strengthen its internal governance. A system is now in place to push forward towards goals such as "creating 1 million golfers" and "making Japanese society even more Well-being."
Regarding Mr. Kuno's appointment as Vice President, Takayuki Enomoto, Representative Director CEO of Step Golf and its parent company ESG Holdings Co., Ltd., commented as follows:
"We are extremely delighted and honored to have invited Mr. Kazuyoshi Kuno, the world's best coach and a top-tier business leader managing multiple companies, as our Vice President. There is no doubt that the synergy between Mr. Kuno's career and abilities and the know-how and internal resources Step Golf has built up will further accelerate our journey towards becoming the world's best Well-being company. Please look forward to the further discontinuous growth of the ESG Group and Step Golf under this new structure."
■ Kazuyoshi Kuno Profile
Representative Director President, Conoway Inc.
Professional Coach / Speaker
Representative Director, General Incorporated Association Feedforward Association
Vice Representative, General Incorporated Association Cognitive Coaching Association
Representative Member, K.O.H LLC
Executive Director, CorporateConnections Tokyo Shibuya Region
After graduating from university, he founded two companies and managed them concurrently. After working for a human resources company, he held various management positions in multiple major foreign-affiliated companies (Finance and Marketing Manager at Tyco Electronics (US), responsible for corporate planning, organizational transformation promotion, sales planning, logistics divisions, and new business launch at Philips (Netherlands), and Sales Manager at Bureau Veritas (France)). Subsequently, after serving as Senior Managing Director and COO of ProFuture (formerly HR Pro), he founded Conoway Inc. in December 2015, a comprehensive management support company offering services combining coaching and consulting, and assumed the position of Representative Director President.
He has mastered the cutting-edge "Cognitive Coaching™" based on cognitive science and is dedicated to promoting his self-developed brands "CEO Coaching®," "Gold Vision® Method," and "Feedforward®."
He is also the initiator of "Cognitive Corporate Coaching™" and is committed to its program development and dissemination activities.
He provides coaching to a wide range of clients, including presidents and executives of large corporations, presidents and executives of small and medium-sized enterprises, as well as top-tier athletes, artists, salaried workers, and office ladies, with achievements in coaching thousands of individuals through group and one-on-one sessions.
For companies, he excels at fostering and establishing a high-performance culture within organizations while leveraging individual strengths.
On August 1, 2024, Kodansha will publish his first "Feedforward Picture Book," driven by the desire to "deliver Feedforward to children around the world for free."
『Gold Vision: Envisioned Future Becomes Reality』
『How to Develop Subordinates Who Always Get Results: Phi