OZmall Launches First-Ever 'Touch & Try Service' at Hotels Aligned with Brand Worlds, Starting July

Starts Publishing Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Ikuji Sekine), operator of 'OZmall' (5 million members), has launched a product experience-based promotional service called the 'Hotel Touch & Try Service' starting Wednesday, July 1. This service goes beyond simply placing products in facilities by designing experiential settings and usage scenarios that align with each product's unique characteristics and brand universe. For this launch, accommodations surrounded by greenery were selected to match the 'forest scent' theme of the product. By naturally introducing the product during guests' relaxing moments at their destination, the service delivers the fragrance, tactile experience, and brand story—elements difficult to convey through advertising alone—as real-life experiences.

Left) Auberge Alcion in Izu Highland, Top Right) Corte Largo Izu Highland, Bottom Right) Ito Yukitei Kanana Bettei

What is OZmall's 'Hotel Touch & Try Service'?

The service places products in hotels, inns, and other accommodations, allowing guests to try them during their stay. It is an experiential promotion where accommodations are selected based on product categories such as cosmetics, fragrances, hair care, wellness, food, beverages, and lifestyle goods, to create brand-aligned touchpoints. Accommodations offer extended guest stays, making them ideal for products that appeal to the five senses—such as scent, texture, usability, and taste—thereby enhancing product understanding and brand favorability.

Background: Delivering 'Experiential Value' That Online Alone Cannot Convey

While consumers are exposed to vast product information via social media and digital ads, aspects like scent, tactile feel, and compatibility with spaces remain difficult to convey online. For products such as fragrances, skincare, haircare, and wellness items, actual trials deepen understanding and drive purchase consideration and word-of-mouth. OZmall has previously offered promotional programs leveraging real-world experience points like beauty salons and spas. The 'Touch & Try Service' using hotels and inns delivers brand and product appeal within consumers’ special, relaxed moments.

First Launch: noom&co.'s 'Hinoki in the Forest' – Experiencing Forest Scents in Nature-Rich Stays

The first brand featured is noom&co., a forest-bathing aromatherapy brand, offering its 'Hinoki in the Forest' series: an aromamist that recreates the scent of forest bathing and a diffuser set for room fragrance. The signature scent blends the refreshing warmth of hinoki (Japanese cypress) and bergamot. For this campaign, accommodations in the Izu Highland and Ito areas—known for their natural surroundings—were selected to align with the brand's 'forest scent' concept. Guests can experience the scent of deep forest breathing during bedtime or relaxation moments at their destination.

Implementation Overview

Installation concept image

### Implementation Period July 1, 2026 (Wed) – August 31, 2026 (Mon)

### Products Available for Experience noom&co. ・noom&co. Aromamist <Hinoki in the Forest> ・noom&co. Diffuser Set <Hinoki in the Forest>

### Participating Facilities ・Auberge Alcion in Izu Highland ・Corte Largo Izu Highland ・Ito Yukitei Kanana Bettei

Key Features of OZmall's 'Hotel Touch & Try Service'

1. Editorial-Driven Story and World-Building Aligned with Products

OZmall’s Touch & Try Service doesn’t just distribute or place products—it designs 'where and how' the experience should occur. The editorial team crafts scenarios based on product traits and brand messaging.

For noom&co., accommodations surrounded by nature were selected to match the 'forest scent' theme.

By combining travel relaxation moments with scent experiences, the brand’s world is delivered more memorably.

2. Real-World Touchpoints with Extended Stay Durations

Hotels and inns are physical spaces where guests spend significant time. Natural, everyday moments—such as relaxing in the room, pre-sleep routines, or morning preparations—allow guests to thoroughly experience scents and usability.

3. End-to-End Operational Support

From delivery to designated warehouses to distribution and management at facilities, the entire operation is handled comprehensively.

Additional Network Coverage

- Beyond hotels and inns, we can propose solutions for hair salons, nail salons, relaxation salons, acupuncture clinics, and hotel spas based on client needs.

- In addition to touch-and-try experiences, we also support sampling for visitors and staff at these facilities.

Consultation for Test Campaigns

We offer tailored planning for objectives such as 'testing response at a few locations first,' 'creating early experience opportunities before a new product launch,' or 'launching at accommodations that match the brand’s world.' Feel free to contact us.

[Inquiries about the Hotel Touch & Try Service]

Media Solutions Division, Starts Publishing Co., Ltd. TEL: 03-6202-0387 Email: ad@ozmall.co.jp

About OZmall (Ozmall) https://www.ozmall.co.jp

Launched in 1996 as the web version of the magazine 'Oz Magazine,' OZmall features editorially curated special features and a premium reservation service for luxury hotels, restaurants, and beauty salons. With a user-centric approach that treats users as 'close female friends,' it has earned the support of 5 million members.

Media Contact: Shiraishi, PR, Starts Publishing Co., Ltd. TEL: 03-6202-0311 Email: contact-stp@starts-pub.jp

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