Popular Korean Character "ESTHER BUNNY little" Collaborates with Mac-House for the First Time

G.I.ET Co., Ltd. (Headquarters: Suginami-ku, Tokyo; Representative Director and President: Koji Ishino) announced that it will begin selling collaboration items with "ESTHER BUNNY little," a new brand of the globally popular character "ESTHER BUNNY" created by Korean-American artist Esther Kim, and Mac-House, starting May 1, 2026 (Friday).

"ESTHER BUNNY little" is a new brand that depicts the childhood of Esther Bunny. Its rounded form and soft, fluffy tonal worldview have become a hot topic on social media, with many calling it "too cute."

This collaboration features a wide range of items, from women's apparel and kids' items that you'll want to wear right away, to cute sundry goods you'll want to carry every day, all available exclusively at Mac-House stores nationwide and its official online store.

Background of the Collaboration: Update Your Daily Outfit to Be "Super Cute"!

"ESTHER BUNNY," which depicts a free and fashionable figure true to oneself, has gained overwhelming support as a trend icon among Gen Z, particularly on social media. "ESTHER BUNNY little" is a new brand themed around the childhood of Esther Bunny.

This collaboration with "ESTHER BUNNY little" combines Mac-House's cultivated "comfort" with the "street & girly" essence of "ESTHER BUNNY little," perfect for the current mood. Cute artwork and trendy silhouettes merge to create a "main character" lineup that will lift your spirits just by wearing it.

The lineup includes women's items such as T-shirts, hoodies, and room wear, kids' items, and sundry goods such as caps and pass cases, offering a diverse range.

These collaboration items will also be sold exclusively at Mac-House.

About "ESTHER BUNNY little"

<ESTHER BUNNY little>

"ESTHER BUNNY little" is a character that cutely expresses the childhood of "ESTHER BUNNY." The pure and lovely appearance of the "little bunnies" struggling daily, dreaming of becoming wonderful older sisters while slightly overstretching themselves, offers a gentle touch that heals the hearts of those who see them. Their straight, short ears, soft and fluffy tones, and rounded forms exude a unique cuteness.

<ESTHER BUNNY>

"ESTHER BUNNY" is a character designed by Korean-American artist Esther Kim, who was born in Los Angeles and spent her teens in Tokyo, experiencing diverse cultures and values. The fashionable and adorable pink bunny is a character full of cute charm. Loved worldwide, especially in Asia, it has fully launched in Japan with the theme "Love MySelf." Its unique worldview, transcending generations and cultures, resonates widely, attracting popularity from Gen Z to older generations.

Official Website: https://estherbunny.jp/ X: https://x.com/estherbunny_jp Instagram: https://www.instagram.com/estherbunny_jp/

Introduction of Sales Items (Partial List)

Here are some of the collaboration items with "ESTHER BUNNY little."

[Women's]

Spray-style T-shirt

Color variations: 3 colors (WHITE, PINK, BLUE)

Price: ¥2,790 (tax included)

[Women's]

Puffy Print T-shirt

Color variations: 3 colors (PINK, BLACK, PURPLE)

Price: ¥2,790 (tax included)

[Women's]

Hoodie with ears

Color variations: 3 colors (WHITE, PINK, PURPLE)

Price: ¥3,290 (tax included)

[Kids']

Sequin T-shirt

Color variations: 2 colors (PINK, PURPLE)

Price: ¥2,490 (tax included)

[Kids']

Open-shoulder T-shirt

Color variations: 2 colors (WHITE, BLUE)

Price: ¥2,490 (tax included)

Twill CAP Color variations: 2 colors (WHITE, PINK) / Price: ¥1,490 (tax included)

Mesh CAP Color variations: 2 colors (WHITE, PURPLE) (assuming PURPLE)