Second TVCM Featuring Mio Imada: 99% UV-Blocking Contact Lenses 'ACUVUE®'

Johnson & Johnson† will begin nationwide broadcasting of the second TV commercial for '1-DAY ACUVUE® OASYS® MAX' featuring actor Mio Imada, the brand ambassador for 'ACUVUE®', titled the 'UV Blocking' edition, starting Monday, June 1st. This commercial is part of the 'Eye Love ACUVUE®' brand campaign, under the slogan 'Loving eyes. Loved by eyes.' The second TV commercial focuses on the modern living environment where UV protection has become a social concern due to the increasingly severe heatwaves in recent years. While UV protection for the skin is widely practiced, awareness of UV protection for the eyes, which are exposed daily, is still insufficient. A survey conducted last year (*2) revealed that although many people feel the UV rays are getting stronger, their understanding of 'eye sunburn (the impact of UV rays on the eyes)' is inadequate. Based on this background, the commercial focuses on the 'harsh environment of eyes exposed to UV rays.' ■TV Commercial Overview Set in a world dominated by intense sunlight, the emitted UV rays are visualized as white lines. Amidst the intense light and pouring UV rays, '1-DAY ACUVUE® OASYS® MAX', equipped with UV-blocking capabilities, envelops the viewer in the world of ACUVUE® where a comfortable and clear vision expands. The commercial conveys the brand image of staying close to the daily lives of contact lens users with the message 'Loving eyes. Loved by eyes.', showcasing the product that fits the harsh UV environment of modern times. ■TV Commercial Overview / Storyboard Broadcast start date: June 1st Title: 1-DAY ACUVUE® OASYS® MAX 'UV Blocking' edition (15 seconds, 30 seconds) Main Commercial (15 seconds): https://youtu.be/mSQyn1Lb-_g Main Commercial (30 seconds): https://youtu.be/ZDXzA5T6xJk TV Commercial Making-of Video: https://youtu.be/k7jmkIh3D90 ACUVUE® UV Blocking Campaign Site: https://www.acuvue.com/ja-jp/considering-contacts/uv-blocking-benefits/ Storyboard (30 seconds) Born March 5, 1997. From Fukuoka Prefecture. Gained attention for her role in the drama 'Boys Over Flowers Season 2'. In 2022, she won the 45th Japan Academy Film Prize for Newcomer of the Year for the movie 'Tokyo Revengers'. In 2025, she will appear as the heroine in the NHK serial TV novel 'Anpan'. She also serves as the World Athletics Ambassador for 'Tokyo 2025 World Athletics Championships' and host of the '76th NHK Kōhaku Uta Gassen'. In 2026, the Japan-Korea co-produced drama 'Merry Berry Love' (working title) is scheduled to be broadcast on Nippon TV and distributed globally on Disney+. ■About 'ACUVUE®' 'ACUVUE®' is a disposable contact lens brand created with a love for eyes and putting eye health first. Believing that how we treat the things we wear daily as part of our body leads to eye health, it was born in the US in 1987 as the world's first disposable contact lens. Since then, it has faced the eyes of various people around the world, taking inspiration from the structure of the eye, its surrounding environment, and its function in daily life, learning from all of these, conducting thorough research, and continuing to evolve. Sales began in Japan in 1991, and the brand continues to respond to all 'want to see' needs with unique technology. While staying close to the individual lifestyles and eye health of everyone from children to adults, it currently offers a diverse lineup of products that meet various vision correction needs, including myopia, hyperopia, astigmatism, and presbyopia. †About Johnson & Johnson's Contact Lens Business: In Japan, Johnson & Johnson Vision Care Japan (Corporate name: Johnson & Johnson K.K. Vision Care Company, Location: Chiyoda-ku, Tokyo, Representative Director and President: Stefan Gäh) offered Japan's first disposable contact lens 'ACUVUE®' in 1991. Since then, it has offered a diverse lineup of products responding to various vision correction needs such as myopia, hyperopia, astigmatism, and presbyopia. *1: For the '1-DAY ACUVUE® OASYS® MAX' series. From Johnson & Johnson VISION CARE, Inc. data. Contact lenses containing UV-absorbing agents are not substitutes for UV-absorbing sunglasses. The relationship between the use of this product and a reduction in the risk of eye disorders caused by UV rays has not been confirmed in clinical trials.