Two Days Immersed in BtoB Marketing & Sales: Enterprise BtoB Companies like NEC, Alps Alpine, Kubota Unravel and Discuss the 'Profit Mechanism' of the AI Era

Symphony Marketing Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ichiro Niwayama), which provides marketing consulting and human resource development services for BtoB companies, will hold 'IGC Harmonics 2026', a marketing conference exclusively for enterprise BtoB companies, on August 4-5, 2026 at Hotel Chinzanso Tokyo.

Now in its fourth year, this conference will bring together sales executives and marketing department heads from companies such as NEC, Alps Alpine, and Kubota. From the United States, the world-renowned consultant, best-selling author, and opinion leader Matt Heinz (first time in Japan) and Kerry Cunningham (6sense), a globally leading BtoB marketing analyst returning from last year, will participate. They will delve deeply into marketing strategies for business growth, covering the latest global topics such as rapid changes in buying behavior, the shift to buying groups, and community strategies, tailored to the Japanese market.

Matt Heinz, a world-class BtoB marketing and sales consultant and award-winning blogger/author, allows participants to interact directly with speakers invited from both Japan and abroad through networking.

Three unique experiences exclusive to IGC Harmonics

Sharing content that only top runners can hear here

Day 1 is strictly no photography or recording, allowing participants to hear and learn from each company's raw struggles, failure cases, and ways to overcome obstacles that can only be heard on this day and in this place.

Intensive exchange limited to enterprise BtoB marketers

Participants are limited to enterprise BtoB companies, making it a rare conference without sponsors. By eliminating sales pitches, marketing professionals with common challenges and goals can engage in deeper, more practical dialogue. Additionally, they can share hints for numerous challenges such as strategies that contribute to sales and organizational restructuring.

'Learning' to accelerate marketing from tomorrow

By experiencing global standards and hearing domestic cases, participants can gain hints to change the current situation of their companies. Furthermore, by attending with supervisors or department heads, they can promote understanding of marketing within the company and strengthen cross-departmental collaboration. Applying the knowledge gained at this conference within the company will help accelerate business growth.

Main Programs and Speakers (Partial)

Day 1: August 4 (Tue)

[A day for BtoB marketers fighting internally to share results derived from failures and learn from each other]

◆ Case Study Session

Mayuko Tateyama NEC Corporation Corporate Senior Vice President, Head of Marketing Promotion Division

Hiroaki Kiba Alps Alpine Co., Ltd. Executive Officer, CSO Sales Headquarters General Manager

Hideki Saiki Kubota Corporation Director, Precision Equipment Business Unit Head

◆ Keynote Session

Ichiro Niwayama Symphony Marketing Co., Ltd. Representative Director

Day 2: August 5 (Wed)

[Learning from global perspectives: Marketing to achieve results]

◆ Global Session

Kerry Cunningham 6sense Head of Research & Thought Leadership #BuyingGroup #PurchaseProcess

Matt Heinz Heinz Marketing President #InternalCollaboration #CommunityStrategy

◆ Video messages from speakers Kerry Cunningham Matt Heinz

◆ Other programs over the two days

Panel discussions by speakers, buffet-style networking receptions (multiple times), roundtable discussions, 1-on-1 sessions with speakers, IGC Award 2026 -The Best Revenue Driver- (award presentation), and more are planned.

IGC Harmonics 2026 Overview

[Date & Time] August 4 (Tue) and 5 (Wed), 2026 [Venue] Hotel Chinzanso Tokyo [Capacity] 150 people [Participation Fee] 200,000 yen (excluding tax) per person [Organizer] Symphony Marketing Co., Ltd. [Website] IGC Harmonics 2026

[Symphony Marketing Co., Ltd. Official YouTube Channel] Check out footage from previous events here

What is the IGC (Intelligent Growth Club) Service?

It is a platform service for BtoB companies to grow smartly through marketing. By utilizing advisory and education, we support customers in self-running their marketing activities. For details and inquiries, click here.

Platform service for smart growth through marketing

About Applying for IGC Harmonics 2026 Participation

This conference gives priority to companies using the IGC service. If you are interested, please take a look at the details of the IGC service.

Details here

IGC Harmonics 2026 Website

About Symphony Marketing

Since its founding in 1990, we have specialized in domestic and international enterprise BtoB companies, with a track record of supporting marketing activities for over 600 companies in manufacturing, IT, wholesale, and other industries. From 2022, we have been developing services centered on consulting on strategy and organization, advisory by experts, and BtoB marketing human resource development to achieve clients' 'Marketing Orchestration'. Based on global knowledge and practical experience, we provide marketing solutions tailored to challenges from strategic planning to self-support.

<Company Profile>

Representative: Representative Director Ichiro Niwayama Head Office: 4F Kanda Oki Building, 3-3 Kanda Kajicho, Chiyoda-ku, Tokyo 101-0045 Established: September 1990 Business Overview: Marketing consulting services (Consulting Services) Marketing human resource development and skill improvement services (Upskilling Services) Outsourcing services and internalization support services (Managed Services) Global marketing support

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