【Opens June 13th】Venue Revealed! Citizen's Light-Powered Watch "Eco-Drive" 50th Anniversary Event Kicks Off in Omotesando

Citizen Watch Co., Ltd. (Headquarters: Nishitokyo City, Tokyo / President: Yoshitaka Daji, hereinafter Citizen) will hold a two-day-only "Eco-Drive" 50th Anniversary Event on June 13th (Saturday) and June 14th (Sunday) at Omotesando Hills B3F Space O in Omotesando, Tokyo. Admission to this event is free, with priority given to pre-booked visitors. Under the concept of "Powered by Any Light," this event aims to deliver the message that just as "Eco-Drive" watches continue to tick by converting any light into energy, each wearer's brilliance has the power to illuminate the future and society, driving progress. Additionally, we will be exhibiting numerous archives, including the "Eco-Drive" 50th Anniversary Limited Model "Eco-Drive PHOTON," scheduled for release this fall. Please experience the charm of "Eco-Drive" at the venue. 【Exhibition Contents】 At the venue, the 50-year journey of Citizen's proprietary "Eco-Drive" technology will be introduced through experiential exhibits and interactive content. During the preview and press conference held the day before the event, participants and related parties commented on Citizen's technological innovation and sustainability initiatives for "Eco-Drive," saying, "It's interesting to actually touch and understand the mechanism of Eco-Drive," "The evolution of design and the wide variety of archives displayed at once are overwhelming," and "The engineers' passion was palpable." The content is designed to be enjoyable regardless of one's knowledge or interest in watches. ■Domestic Debut Models and Over 50 Archives All in One Place Interactive wall-mounted timelines allow visitors to see the evolution and lineage of "Eco-Drive," alongside over 50 precious archive models symbolizing its 50-year history, all displayed together. In the corner showcasing the origins of emotionally resonant designs along with the stories of engineers' and designers' dedication, the "Eco-Drive" 50th Anniversary Limited Model "Eco-Drive PHOTON," scheduled for release this fall, will be unveiled in Japan for the first time. Visitors can try it on and experience its fit. ■Participatory Content to Experience "Eco-Drive" Powered by Light We are offering experiential programs that allow for an intuitive understanding of the relationship between light and "Eco-Drive" watches. This will deepen your understanding of "Eco-Drive" technology, which converts light into energy to power the watch. ■Powered by Any Light Challenge Content that allows you to intuitively experience the power of "Eco-Drive" to operate with any light. Powered by Any Light Challenge ■Eco-Drive Mechanism Experience Content to learn about the mechanism of "Eco-Drive," which converts light into time, in a fun, game-like manner. Eco-Drive Mechanism Experience ■Capsule Toy Corner Furthermore, visitors who complete a survey will have a chance to win original pins and stickers at our capsule toy corner. ▼Event Outline ■Event Name: Eco-Drive 50th Anniversary Event ■Date & Time: Saturday, June 13, 2026, 11:00 AM - 8:00 PM (Last entry 7:30 PM) Sunday, June 14, 2026, 11:00 AM - 6:00 PM (Last entry 5:30 PM) ■Venue: Omotesando Hills Main Building B3F Space O 4-12 Jingumae, Shibuya-ku, Tokyo 150-0001 ■Admission: Free / Priority for pre-booked reservations *Depending on reservation status, time slots may be available for walk-in visitors on the day. ▼Click here to reserve https://peatix.com/event/4980858 *Event applications are accepted through the event management service "Peatix." Personal information obtained during application will be managed in accordance with Peatix's terms of use and privacy policy, and will also be acquired and used by Citizen for the purpose of event operation within the necessary scope. About Citizen's Core Technology "Eco-Drive" Citizen launched the world's first analog light-powered watch (now "Eco-Drive") in 1976, marking its 50th anniversary this year. "Eco-Drive," Citizen's proprietary technology that converts not only sunlight but also faint indoor light into electricity to drive the watch, has opened up the future and possibilities for timepieces and is currently available in over 140 countries and regions worldwide. In line with its corporate philosophy of "Loved by citizens and contributing to citizens," Citizen continues to pursue environmentally friendly and everyday-companion watch designs alongside this light-power technology "Eco-Drive." ▼Click here for more details on Eco-Drive's 50th Anniversary and "Eco-Drive PHOTON" "Eco-Drive 50 YEARS OF INNOVATION" https://citizen.jp/special/50th-ecodriveinnovation/index.html Citizen Watch is a manufacturer capable of integrated production from watch parts to assembly and adjustment of finished watches, with business operations in approximately 140 countries and regions worldwide. Since its founding in 1918, based on the belief "BETTER STARTS NOW" – "No matter the time, we can always make something better as long as we act with the mindset that 'now' is the start' – Citizen has continuously explored the possibilities of watches, starting with mechanical movements and developing world-firsts such as light-power technology "Eco-Drive" and satellite-synchronized watches. Celebrating 50 years since the launch of its light-powered watch in 2026, Citizen Watch will continue to pioneer the future of timepieces. *Eco-Drive is a registered trademark or trademark of Citizen Watch Co., Ltd. ★The content of this release is current as of the announcement date. Event details are subject to change.