Citizen Watch Releases 'Sense of Time' Survey for Business Professionals
Key facts
- Citizen Watch Releases 'Sense of Time' Survey for Business Professionals
- Citizen Watch conducted a survey on 'time perception' among 400 business professionals across Japan. By comparing current data with results from 20 years ago, the study reveals how ambiguous time-related expressions have evolved in line with modern lifestyle rhythms.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Citizen Watch conducted a survey on 'time perception' among 400 business professionals across Japan. By comparing current data with results from 20 years ago, the study reveals how ambiguous time-related expressions have evolved in line with modern lifestyle rhythms.
- Citation
- Citizen Watch Releases 'Sense of Time' Survey for Business Professionals (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Citizen Watch conducted a survey on 'time perception' among 400 business professionals across Japan. By comparing current data with results from 20 years ago, the study reveals how ambiguous time-related expressions have evolved in line with modern lifestyle rhythms.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 22:30
- 🔍 Collected: June 9, 2026 at 13:36
- 🤖 AI Analyzed: June 11, 2026 at 13:26 (47h 50m after Collected)
Citizen Watch Co., Ltd. (Headquarters: Nishi-Tokyo, Tokyo; President: Yoshitaka Ohji) has conducted a survey on 'time perception' among 400 business professionals nationwide, ahead of 'Time Day' on June 10.
Daily life is filled with ambiguous time-related expressions like 'mimei' (pre-dawn), 'gozen-sama' (returning after midnight), and 'chotto ippai' (a quick drink). While these suggest specific times, interpretations vary significantly among individuals. This survey explores how these expressions are perceived by modern people.
Key Findings:
- 'Mimei' (pre-dawn): Now defined as 0:54 AM to 3:06 AM, showing an overall shift to the '0 o'clock hour.'
- 'Gozen-sama' (returning after midnight): Now perceived as after 3:48 AM, with those in their 20s defining it as around 5:48 AM (the first train level).
- 'Chotto ippai' (a quick drink): Lasts an average of 79 minutes; the sensation that 'a quick drink' equals over one hour remains unchanged from 20 years ago.
Recent years have seen major changes in communication styles and time usage due to diversified work styles and the widespread adoption of smartphones and the internet. Consequently, some expressions are being used with senses different from their original meanings, while others are becoming less familiar to younger generations.
This survey compares the 2026 results with similar data from 2006 to explore how perceptions of 'time words' have evolved over the past 20 years.
About Time Day:
Established in 1920 by the Life Improvement League, June 10 was designated as 'Time Day' based on an entry in the 'Nihon Shoki' (Chronicles of Japan).
Survey Overview:
Period: April 3–6, 2026
Target: 400 salaried business professionals nationwide (equal distribution across age groups 20s–50s+).
Daily life is filled with ambiguous time-related expressions like 'mimei' (pre-dawn), 'gozen-sama' (returning after midnight), and 'chotto ippai' (a quick drink). While these suggest specific times, interpretations vary significantly among individuals. This survey explores how these expressions are perceived by modern people.
Key Findings:
- 'Mimei' (pre-dawn): Now defined as 0:54 AM to 3:06 AM, showing an overall shift to the '0 o'clock hour.'
- 'Gozen-sama' (returning after midnight): Now perceived as after 3:48 AM, with those in their 20s defining it as around 5:48 AM (the first train level).
- 'Chotto ippai' (a quick drink): Lasts an average of 79 minutes; the sensation that 'a quick drink' equals over one hour remains unchanged from 20 years ago.
Recent years have seen major changes in communication styles and time usage due to diversified work styles and the widespread adoption of smartphones and the internet. Consequently, some expressions are being used with senses different from their original meanings, while others are becoming less familiar to younger generations.
This survey compares the 2026 results with similar data from 2006 to explore how perceptions of 'time words' have evolved over the past 20 years.
About Time Day:
Established in 1920 by the Life Improvement League, June 10 was designated as 'Time Day' based on an entry in the 'Nihon Shoki' (Chronicles of Japan).
Survey Overview:
Period: April 3–6, 2026
Target: 400 salaried business professionals nationwide (equal distribution across age groups 20s–50s+).
FAQ
What year did Citizen Watch conduct the 'Sense of Time' survey involving 400 Japanese business professionals?
Citizen Watch conducted the 'Sense of Time' survey in the current year with 400 business professionals in Japan.
How many participants were included in the Citizen Watch 'Sense of Time' survey conducted in Japan?
The Citizen Watch 'Sense of Time' survey included 400 business professionals across Japan.
Which brand released the 'Sense of Time' survey focused on Japanese business professionals' perception of time?
Citizen Watch released the 'Sense of Time' survey examining time perception among Japanese business professionals.
What is the name of the survey conducted by Citizen Watch that compares time perception data over 20 years?
The survey is called the 'Sense of Time' survey, comparing data from now with results from 20 years ago.
How many years of comparison data does Citizen Watch's 'Sense of Time' survey analyze for time-related expressions?
Citizen Watch's 'Sense of Time' survey analyzes 20 years of data on the evolution of time-related expressions.